Exam 1 SLM 273 Brody R

Section television contracts know difference between thousands, millions billions

The NFL collected over $8 billion from CBS, DirecTV, ESPN, Fox, and NBC in 2018 / Dallas Cowboys = $4.8 billion / Real Madrid = $4.1 billion / Barcelona $4 billion / NBA renegotiated its television deals with ESPN and Turner Sports in 2014 for an annual total of $2.4 billion / March Madness contract with CBS, Time Warner = $10.8 billion over 14 years / All power 5 conference estimated receive at least $40 million annually from their conferences from TV contracts / Texas $94 million and Texas A&M $92 million received / NBCUniversal paid IOC $4.4 Billion for the right to broadcast the Olympics + additional $7.8 billion for 2022 to 2032. / In addition able to stream live across the world, dozens of sport channels, NFL in 2018: $8 billion from tv contracts, NCAA 90% of rev from march madness, NCAA 11 year $6 billion deal with CBS for march madness.

Darren Rovell quote pg 8

While most other forms of television are commonly watched on demand or DVR'd, allowing viewers to fast forward through commercials, sport programming is one of the few sectors remaining in which watching live is crucial for most audiences. Consider this: more than 99% of ESPNs content is consumed live. As we are starting to move away from television and on to other ways to watch-- Tablet, mobile, --- this equation hasnt changed... (In contrast, the) rest of the TV world outside of sports is proving harder and harder to monetize"

Sport Communication

process by which people in sport, in a sport setting, or through a sport endeavor share symbols as they create meaning through interaction

Sport Management

the study and practice of all people, activities, businesses, or organizations involved in producing, facilitating, promoting, or organizing any sport-related business or product