Exam 2 Chapter 10 Questions
Which of the following is a major objective of building social capital?
Connecting to those with more resources
An individual uses a company's Facebook page to promote a political party that he supports. He also publishes his views about unrelated topics on the page. This user is called a ________.
Crackpot
Which of the following social media processes supports new process creation?
Crowdsourcing
________ is the outsourcing of a task to a large number of users.
Crowdsourcing
Which of the following is an example of a social media application?
Conducting training programs for employees is an example of building social capital.
False
Crackpots are users who spread positive information about companies.
False
Establishing listening platforms to track mentions of products and brands on social media sites is referred to as crowdsourcing.
False
Mashups are applications that provide standardized interfaces to users.
False
Seeking to increase the market share of an application provider is an efficiency objective of the social media process.
False
Sharing social media sites allow users to collaborate with each other.
False
Social graphs are used to depict the possible relationships between people who may be connected in the future.
False
Social media increases the number of relationships in a network through word of mouth.
False
The impact of a viral event on a business can be easily predicted.
False
The labor requirements of social media applications can be easily estimated.
False
Traditionally, businesses executed promotions by including informal messages among consumers through social media.
False
A content structure that has emerged from the processing of many user tags is referred to as ________.
Folsonomy
As a social media application's market share grows, the objectives of its providers typically shift toward ________.
Increasing Revenue
Restaurants promote their cuisines by sending pop-up messages to consumers' smart phones detected in close proximity. This is an example of ________.
Location-based marketing
Which of the following is the primary business objective of organizations using social media information systems?
Low cost leadership
Traditional capital refers to investments in ________.
Machines and Equipment
Melissa Shoup, an entrepreneur, acquires a small-scale business and invests in a new production unit outside the United States. She attends business conferences to meet acquaintances and promote her new business. In this scenario, which of the following actions of Melissa reflects an investment in social capital?
Meeting acquaintances
Which of the following enables users to create content on social media information systems?
Procedures
Which of the following activities does a social media information system support in the social media process?
Sharing user-generated content
A ________ is a network of personal interdependencies, such as friendships, common interests, or kinship, on a social media application
Social Graph
A ________ is a network of personal interdependencies, such as friendships, common interests, or kinship, on a social media application.
Social Graph
________ is referred to as collecting and responding to customer-generated content that is either positive or negative.
Social Media listening
A ________ is a keyword or term given to a piece of data by its creator.
Tag
Which of the following is a major risk associated with user-generated content?
The company might receive unfavorable customer reviews.
Watkins-Alpha Inc. recently faced a public defamation suit concerning one of its employees who blogged against a minority group of customers through the company's Facebook page. Based on this scenario, which of the following actions by the company would have helped them avoid such consequences, at the same time utilize social media for their business purposes?
The company should have developed and publicized a social media policy.
Which of the following is a measure of the strength of relationships in a company's social network?
The frequency of favors performed by members of the network
A hashtag makes it easier to search for a keyword given to a piece of data by its creator.
True
Businesses need to understand reward system opportunities if they want to encourage users to create and disseminate content about the business.
True
Businesses, app providers, and users share the social media process, and each have their own objectives.
True
Frequent interactions with people increases social capital.
True
On the server end, most social media application providers use elastic servers in the cloud.
True
Organizations run the risk of unfavorable customer reviews when using social media applications.
True
Social media is any Web application that depends on user-generated content.
True
The number of relationships and relationship strength are factors that contribute to social capital.
True
Users, businesses, and application providers share a common efficiency objective that involves operating within time and cost constraints.
True
Web sites such as Twitter and LinkedIn are examples of social media.
True
When a user uploads a photo or video in Facebook, he is executing a procedure.
True
Which of the following illustrates social media listening?
promoting holiday packages to consumers tweeting about forthcoming vacations
