EXAM 2 QUIZ QUESTIONS CONSUMER BEHAVIOR

The last time she went to the dentist, Laura did not feel she had received good enough service for her money. ______ would say that there was not a perception of fairness in this exchange. Group of answer choices

Equity theory

According to the Comma Effect, consumers perceive prices with commas in them (e.g., $1,451) to be less expensive than the same prices without commas in them (e.g., $1451) because it breaks up the numbers.

False

True or false? In our discussion of high-effort decisions, it was noted that brand-level processing is generally easier than attribute-level processing.

False

n one study, consumers were asked to make judgments about ground beef. One group was told that the beef was 75% lean, and another group was told that it was 25% fat. Even though these two statements contain identical information, the "lean" group produced significantly more positive ratings than the "fat" group. This process is called: Group of answer choices

Framing

Donald went into the car dealership just to look, but he walked out with a brand new automobile. This is an example of: Slide 9

Impulse Purchase

(chapter 10 ppt) In our discussion of consumer post-decision processes and disposition behavior, we identified ways firms can help minimize cognitive dissonance, these include all of the following EXCEPT:

Introducing New Technologies

The perceived difference between an ideal state and an actual state is:

Problem Recognition

True or false? According to the Ego Pricing Effect, consumers are more favorable to pricing with a connection to their birthday (e.g., a shopper with July 14thbirthday is more likely to order a pasta dinner for $39.14 than one priced at $39.00). Group of answer choices

True

Most low-effort decisions are made

frequently and repeatedly over time

Rosita bought a digital camera at what she thought was the best price and features but felt uncertain about her choice. This is likely an example of:

post-decision dissonance