Exam 3
On average, users use about ________ apps a month on their smartphone.
20
Google and Facebook default to ____ for the length to run retargeting ads.
30 days
Users spend over 90% of the time on just ________ apps.
5
The three stages of eWOM are all of the following except
Analysis
A TikTok hashtag challenge can be ____.
either organic or paid advertising
Metrics for unique characteristics of location-based marketing including inquire, reserve, click-to-call, friend, and purchase fall under the dimension of ____.
engagement
Which of the following is the most popular use for mobile devices?
entertainment
Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook?
fbx
Which of the following dominates the local mobile search market?
Product reviews can be used with all of the following EXCEPT
in emails in search ads on your website All of these are places product reviews could be used
Affiliates are the original ____ in the digital marketing world.
influencers
Benefits of direct e-mail marketing include all of the following except
it is easy to buy subscribers
Sponsored InMail is a marketing tool available on which social platform?
Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next five years?
location-based (local) mobile marketing
Google Shopping aims to help users ____.
make the process of finding and purchasing things easier, offering comparisons between sellers' listings on particular items that allow consumers to choose the best item at the best price
The use of Comparison Shopping Engine (CSE) marketing involves which of the following actors?
merchant, CSE, product feed
Which of the following is not a primary source of ad fraud?
native advertising that is displayed on a social media site
Due to the multi-screen environment consumers live in, marketing implications include all of the following except
need to maintain consistent branding increased complexity and costs changes to the marketing funnel Correct! All of these are marketing implications
All of the following are among those most frequently affected by ad-blocking except:
online retailers.
All of the following are optimal ways to grow your subscriber list except
purchase email lists
Which of the following is another term for amplification?
reach
Affiliates are like online ___.
salespeople
Sponsored geofilters are a marketing tool available on which social platform?
snapchat
What are the primary reasons people create eWOM?
social recognition and altruistic motivations
One-to-one marketing refers to ____.
targeting specific marketing messages to individuals based on their needs at that moment in time
What does it mean to keep the main message and call-to-action above the fold?
the main message and CTA should be visible without scrolling
Interest-based advertising (IBA)
uses online and offline behavior of customers to adjust advertising messages delivered to them online-Behavior
Which of the following statements about CAN-SPAM is not true?
CAN-SPAM prohibits unsolicited e-mail (spam).
How is an affiliate publisher typically paid?
COMMISSION
The advantages of Google Shopping for retailers include all of the following except:
Can show price comparisons across retailers
In the U.S. the ____enforces the rules of influencer marketing.
Federal Trade Commission (FTC)
Which of the following is not a best practice for affiliate marketing?
Include the item cost in your product feed
Which of the following is not true about social marketing?
More than 50% of Twitter's ad revenues are generated by desktop users.
Which of the following statements about native advertising is not true?
Native advertising is a new form of advertising found only online.
E-mail messaging best practices include all of the following except
Don't personalize the email greeting
All of the following are things that advertisers should do to optimize retargeting ads except:
Evaluate and adjust commissions over time
A best practice of e-mail marketing is to use "no-reply" in the sender's email address.
FALSE
The highest amount of online advertising spending is for online video ads.
FALSE
Which of the following is the first step in the social marketing process?
FAN AQUISITION
Which of the following is not true about mobile marketing?
People use most of their mobile minutes while they are on the go, outside of the home.
All of the following are Pinterest marketing tools except:
Promoted Accounts
In finding the right influencer, we must consider the 3 Rs of influence which include all of the following except
Responsiveness
The top four display ad companies together account for almost 60% of U.S. display ad revenues.
TRUE
Canada's anti-spam laws are more strict than the US's CAN-SPAM law.
TURE
Research has found that most of the ad impressions served across display advertising platforms are not viewable.
TURE
A CSE product feed is often formatted in which of the following ways?
XML CSV Tab delimited (all)
For an apparel retailer which of the following would not be considered a relevant affiliate publisher?
a home improvement DIY blogger
What percentage of the population use a mobile device to research products online before purchasing?
about 50%
In affiliate marketing, Rakuten Advertising is an example of a(n)
affiliate network
Which of the following is the leading mobile retailer in the United States?
amazon
Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends?
amplification