exam #5 semseter 2 massage
describe the side door approach when it comes to building healthcare alliance
(gate keeper) connect with receipltant to the person you need
in ORDER, what are the four steps of the therapeutic procedure?
1) assesment 2) planning 3) performance 4) evaluation
list the 4 parts of presentation design
1. purpose 2. opening 3. body 4. conclusion
if a practitioner is starting a new practice, what % of the time should be spent on marketing to increase client base?
50%
on average it costs ____ times as much money and ___ times the effort in getting a new client as opposed to retaining one.
6,3
what % of clients will not return if unhappy with any aspect of a practitioner's service ?
91%
do people tend to trust a branded website more than social media for information about a business?
NO
Describe incentive programs
a way to reward clients and create ways to increase session frequency in an affordable way
what is the key element of brochures and business cards ? they should
appeal to the practitioner target market
what is the MOST important thing a PRACTITIONER can share with his clients when promoting his practice ?
benefits!
what is the most effective and least costly marketing tool?
business cards
if a practitioner opens a practice in the vicinity of a lot of competition that offer the same services, what is the best plan of action to set their business apart from other practitioners?
choose a different target market
providing goodwill by sponsoring an "adopt a highway" acativity is a great example of what type of marketing ?
community relations
what term does AGE,INCOME LEVEL, OCCUPATION,GENDER, and EDUCATION LEVEL describe
demographic segmentation
what is the purpose of informed consent when it comes to massage therapy
ensures the client has received enough info to understand the nature and extent of the massage services
which step of the therapeutic procedure examines the OUTCOME of the session?
evaluation
the galea aponeurotica forms the bridge between which two muscle bellies?
frontalis and occipitals
what term best describes an aspect that makes someone unique to the media?
hook
describe psychographics
life style factors such as special interest activities and cultural involvement
which 2 muscles attach from the anterior surface of the cervical vertebrae to the occiput and atlas ?
longus colli and longus capitis
what forms would you find the medications that the client is currently taking?
medical HX
how can a practitioner determine whether other businesses are competitors?
offer the same service to the same target audience
describe exceptional customer service
pampering the client, designing a nice and luxurias office space, supporting clients well being outside of session
s what marketing activity that best describes promotion
paying indirectly for visibility by printing business cards
Which scalene is difficult to distinguish from surrounding muscle bellies?
posterior scalene
which muscle is a contralateral rotator of the head?
sternocleidomastoid
is pain scale subjective or objective?
subjective
what follow up method can greatly increase the effectivness to direct mail letters
telephone call
what marketing method will reach the widest audience when advertising?
television
what factor is most important in determining whether other businesses are competitors?
they offer the same service to the same target market