exam #5 semseter 2 massage

describe the side door approach when it comes to building healthcare alliance

(gate keeper) connect with receipltant to the person you need

in ORDER, what are the four steps of the therapeutic procedure?

1) assesment 2) planning 3) performance 4) evaluation

list the 4 parts of presentation design

1. purpose 2. opening 3. body 4. conclusion

if a practitioner is starting a new practice, what % of the time should be spent on marketing to increase client base?

50%

on average it costs ____ times as much money and ___ times the effort in getting a new client as opposed to retaining one.

6,3

what % of clients will not return if unhappy with any aspect of a practitioner's service ?

91%

do people tend to trust a branded website more than social media for information about a business?

NO

Describe incentive programs

a way to reward clients and create ways to increase session frequency in an affordable way

what is the key element of brochures and business cards ? they should

appeal to the practitioner target market

what is the MOST important thing a PRACTITIONER can share with his clients when promoting his practice ?

benefits!

what is the most effective and least costly marketing tool?

business cards

if a practitioner opens a practice in the vicinity of a lot of competition that offer the same services, what is the best plan of action to set their business apart from other practitioners?

choose a different target market

providing goodwill by sponsoring an "adopt a highway" acativity is a great example of what type of marketing ?

community relations

what term does AGE,INCOME LEVEL, OCCUPATION,GENDER, and EDUCATION LEVEL describe

demographic segmentation

what is the purpose of informed consent when it comes to massage therapy

ensures the client has received enough info to understand the nature and extent of the massage services

which step of the therapeutic procedure examines the OUTCOME of the session?

evaluation

the galea aponeurotica forms the bridge between which two muscle bellies?

frontalis and occipitals

what term best describes an aspect that makes someone unique to the media?

hook

describe psychographics

life style factors such as special interest activities and cultural involvement

which 2 muscles attach from the anterior surface of the cervical vertebrae to the occiput and atlas ?

longus colli and longus capitis

what forms would you find the medications that the client is currently taking?

medical HX

how can a practitioner determine whether other businesses are competitors?

offer the same service to the same target audience

describe exceptional customer service

pampering the client, designing a nice and luxurias office space, supporting clients well being outside of session

s what marketing activity that best describes promotion

paying indirectly for visibility by printing business cards

Which scalene is difficult to distinguish from surrounding muscle bellies?

posterior scalene

which muscle is a contralateral rotator of the head?

sternocleidomastoid

is pain scale subjective or objective?

subjective

what follow up method can greatly increase the effectivness to direct mail letters

telephone call

what marketing method will reach the widest audience when advertising?

television

what factor is most important in determining whether other businesses are competitors?

they offer the same service to the same target market