Exam III Quizes
Ketchup king, a food manufacturing company, markets its tomato ketchup globally. As its consumers are well aware of the uses of ketchup, the company does not have to generate product awareness. The company, however, wishes to focus on convincing consumers to buy Ketchup King's, ketchup instead of other brands ketchup. In this senario, Ketchup King is...
Persuasive advertising
Which of the following product mix pricing strategies involves pricing products that can only be used with the main product?
Captive Product Pricing
Firms that indulge in price fixing
Decide how much to charge for a product
which type of retailer usually carries more specialty goods at high prices and is more likely to provide customers with assistance in every phase of the shopping process
Full-service retailer
The management of two Panizza restaurants has an ongoing disagreement over the discount rate given to students from the Local high school. This is an example of?
Horizontal Conflict
If a Large automobile manufacturer requires dealers to charge a specified retail price for its cars instead of proposing the manufacturers suggested retail price (MSRP) to dealers, the automobile manufacturer would be guilty of?
Price Maintenance
Which term refers to a pricing strategy whereby a firm charges a high introductory price?
Price Skimming
Which of the following is true of vertical marketing systems
Producers, wholesalers, and retailers act as a unified system
A strategy utilized by the manufacturer of a good that convinces the wholesaler, distributor, or retailer to sell its products is known as a(n):
Push Strategy
Reusing, recycling, refurbishing, or disposing of broken, unwanted, or excess products returned by consumers or resellers is known as ________.
Reverse Logistics
Which of the following statements is the objective of public relations
To educate the public about a company's goals and objective
The sets of firms that supply companies with the raw, materials, components, parts, information, finances, and expertise needed to create products or services are known as?
Upstream Partners
If Detroit DLX charges the same price for the delivery of its product to customers located in the states near the Great Lakes, but a different price to customers elsewhere, the company is using ________.
Zone Pricing
West coast traders provides expertise for a range of products within a category. it markets and facilitates the sale of many different manufacturing products to a grocery chain. However, west coast trader never takes ownership of any food products, so it would be considered a
agent or a wholesaler
The accelerator effect by loyalty programs results in:
buyers being more likely to try related products offered by marketers
Which of the following is the main reason why ebay now same-day and scheduled delivery service failed?
ebay failed to evaluate channel members
With which of the following strategies would a company give only a limited number of dealers the right to distribute its products in their territories?
exclusive distribution
Which of the following is an advantage of adding new channels in a multichannel distribution system
expanding sales and market coverage
Which of the following is one of the Five major promotion tools?
personal selling
Four consumers each want to buy a refrigerator. without a retail intermediary like best buy, fridge manufacturers Walton, Sub-Zero, Bosch, Kenmore, and General Electric would each have to make four contacts to reach the four consumers who are in the target market, for a total of twenty transactions. But when best buy acts as an intermediary between the producer and consumers, each producer needs to make one one contact, reducing the number to nine transactions. This is an example of?
retailer offering contact efficiency