Exam III Quizes

Ketchup king, a food manufacturing company, markets its tomato ketchup globally. As its consumers are well aware of the uses of ketchup, the company does not have to generate product awareness. The company, however, wishes to focus on convincing consumers to buy Ketchup King's, ketchup instead of other brands ketchup. In this senario, Ketchup King is...

Persuasive advertising

Which of the following product mix pricing strategies involves pricing products that can only be used with the main product?

Captive Product Pricing

Firms that indulge in price fixing

Decide how much to charge for a product

which type of retailer usually carries more specialty goods at high prices and is more likely to provide customers with assistance in every phase of the shopping process

Full-service retailer

The management of two Panizza restaurants has an ongoing disagreement over the discount rate given to students from the Local high school. This is an example of?

Horizontal Conflict

If a Large automobile manufacturer requires dealers to charge a specified retail price for its cars instead of proposing the manufacturers suggested retail price (MSRP) to dealers, the automobile manufacturer would be guilty of?

Price Maintenance

Which term refers to a pricing strategy whereby a firm charges a high introductory price?

Price Skimming

Which of the following is true of vertical marketing systems

Producers, wholesalers, and retailers act as a unified system

A strategy utilized by the manufacturer of a good that convinces the wholesaler, distributor, or retailer to sell its products is known as a(n):

Push Strategy

Reusing, recycling, refurbishing, or disposing of broken, unwanted, or excess products returned by consumers or resellers is known as ________.

Reverse Logistics

Which of the following statements is the objective of public relations

To educate the public about a company's goals and objective

The sets of firms that supply companies with the raw, materials, components, parts, information, finances, and expertise needed to create products or services are known as?

Upstream Partners

If Detroit DLX charges the same price for the delivery of its product to customers located in the states near the Great Lakes, but a different price to customers elsewhere, the company is using ________.

Zone Pricing

West coast traders provides expertise for a range of products within a category. it markets and facilitates the sale of many different manufacturing products to a grocery chain. However, west coast trader never takes ownership of any food products, so it would be considered a

agent or a wholesaler

The accelerator effect by loyalty programs results in:

buyers being more likely to try related products offered by marketers

Which of the following is the main reason why ebay now same-day and scheduled delivery service failed?

ebay failed to evaluate channel members

With which of the following strategies would a company give only a limited number of dealers the right to distribute its products in their territories?

exclusive distribution

Which of the following is an advantage of adding new channels in a multichannel distribution system

expanding sales and market coverage

Which of the following is one of the Five major promotion tools?

personal selling

Four consumers each want to buy a refrigerator. without a retail intermediary like best buy, fridge manufacturers Walton, Sub-Zero, Bosch, Kenmore, and General Electric would each have to make four contacts to reach the four consumers who are in the target market, for a total of twenty transactions. But when best buy acts as an intermediary between the producer and consumers, each producer needs to make one one contact, reducing the number to nine transactions. This is an example of?

retailer offering contact efficiency