exam2 prequel

American Express, a large firm with many financial products, recently introduced two new credit cards designed for very specific markets: The Knot, for engaged couples, and The Nest, for newlyweds. This is an example of _____ marketing. societal undifferentiated differentiated mass

differentiated

Which of the following products is most likely to achieve the status of brand insistence? Soaps Cars Toothpastes Milk

Cars

​Richard generally frequented Brewz, a coffeehouse chain, when he was in Florida. However, when his company transferred him to China, he found that the Brewz in Shanghai does not offer the same quality service as their coffee houses in Florida. Which of the following best explains this differential perception in service quality? Buyers often play important roles in the creation and distribution of services. Services are perishable and intangible. Companies cannot easily standardize services. Providers cannot make inventories of their services.

Companies cannot easily standardize services.

Which of the following products forms a major part of U.S. imports? Crude oil Iron ore Agricultural products Medical equipments

Crude oil

Which of the following actions generally helps marketers encounter new products, new approaches to distribution, or clever new promotional ideas? Product standardization Globalization Developing core values Market penetration

Globalization

The iPhone 4 adverts varied. Successful marketers recognize the need to segment the market by country. To successfully segment they must learn about each culture. _____________ is a commonly used typology of cultural values to understand/explain cultural differences. Hofstede Sanford Ferrell Shaw

Hofstede

As discussed on the Ch 8 video, _______________ has a small middle class as a percent of total population. In actual numbers, their middle class is larger than the US. This has created a large pull effect, Russia Brazil India China

India

Which of the following data collection methods is considered as the best means for obtaining detailed information about consumers? Mail surveys Telephone interviews Focus groups Personal interviews

Personal interviews

Several factors might draw a company into the international arena. Coca Cola ,for example, is face weakening of marketing opportunities for their soda lines in the US. In these circumstances the firm is: Offshored Pulled Pushed High-jacked

Pushed

_____ are determined by occupation, income, education, and family background. Opinion leaders Subcultures Social class categories Reference groups

Social class categories

You spend a lot of time with the police, but not for bad behavior. Instead, you're a sales rep for a company that produces scanners, radios, and other equipment for use in law enforcement. Which of these is NOT an organizational factor affecting the purchase process in the organizations you work with? Who the key purchasing decision makers are in each police department How and when proposals should be submitted to various police departments What budget constraints exist in various police departments What pricing guidelines are employed by different police departments

What budget constraints exist in various police departments

Edward is looking to purchase a new laptop because he is not satisfied with the features of his old one. He gathers information from his coworkers about the new models available in the market with the desired features and lists down all the available options. The next step in Edward's decision-making process is to: compare the prices and features of all the available brands in his list. identify the problem he is facing with his current computer. continue looking for more options available in the market. purchase the product from a trusted dealer recommended by his family.

compare the prices and features of all the available brands in his list.

Thirst, a beverage manufacturer, markets its products in over 100 countries. The ethnicity contained in their ads and the music used in jingles, the flavors offered and the product sizes change according to the market. This is an example of _____. acculturation globalization glocalization enculturation

glocalization

The first step in the new-product development process is: screening. idea generation. business analysis. development.

idea generation.

The "empty nest" stage in the family lifecycle includes: married couples whose children are living on their own. young unmarried people. married couples with children in their growing years. newly married couples without children.

married couples whose children are living on their own.

Consumers are influenced by their ____________ or meaning of the incoming stimuli that they receive from each of the five senses: sight, smell, touch, taste, and hearing perceptions attitudes self-concept needs

perceptions

One model in the marketing discipline discusses four stages of products - the progression through [GMK1] introduction, growth, maturity, and decline. This model is known as: new-product adoption process. product life cycle. new-product development process. diffusion of innovation.

product life cycle.

The goal of the European Union, a multinational economic community, is to: help American workers, farmers, and small businesses thrive and grow. remove all barriers to free trade among its members, and standardization of currencies and regulations. liberalize the world financial services, telecommunications, and maritime markets. extend free-trade benefits to most nations around the world.

remove all barriers to free trade among its members, and standardization of currencies and regulations.

Survey methods used in marketing research for collecting primary data involve the: use of Delphi technique. review of sales data on customer purchase rates to estimate the future sales. use of questionnaires to obtain demographic information of consumers. analysis of historical census data.

use of questionnaires to obtain demographic information of consumers.

​Paul is the quality-control specialist for a furniture manufacturer. His job is to develop specifications for every potential purchase of wood and fabric. Within the buying center, Paul plays the role of a(n): ​Influencer ​Decider ​Spec supervisor ​Specialist ​Gatekeeper

​Influencer