Final

What are the four sales force structures a company can​ use? ​Geographic, territorial,​ product, and customer ​Territorial, product,​ customer, and complex ​Territorial, international,​ product, and service ​Inside outside,​ individual, and team based ​Simple, complex,​ inside, and outside

​Territorial, product,​ customer, and complex

The five guiding principles of sustainable marketing are​ ________. ​consumer-oriented marketing, customer value​ marketing, sense-of-mission​ marketing, profitable​ marketing, and ethical marketing ​consumer-oriented marketing, customer value​ marketing, innovative​ marketing, sense-of-mission​ marketing, and societal marketing ​consumer-oriented marketing, profitable​ marketing, innovative​ marketing, green​ marketing, and societal marketing sustainable​ marketing, green​ marketing, societal​ marketing, ethical​ marketing, and profitable marketing ​consumer-oriented marketing, customer value​ marketing, green​ marketing, ethical​ marketing, and societal marketing

​consumer-oriented marketing, customer value​ marketing, innovative​ marketing, sense-of-mission​ marketing, and societal marketing

Eskimo​ Joe's sells it merchandise through its​ on-site store, via an​ e-commerce website, and using a direct mail catalog. Based upon this​ description, Eskimo​ Joe's is​ a(n) __________. limited service retailer corporate chain ​self-service retailer category killer ​omni-channel retailer

​omni-channel retailer

Promotional tools offered to consumers include​ ________. ​rebates, coupons, price​ packs, and samples ​coupons, sales​ contests, samples, and price packs trade​ shows, coupons,​ samples, and push money ​coupons, rebates,​ off-list discounts, and price packs ​rebates, coupons,​ samples, and push money

​rebates, coupons, price​ packs, and samples

When MyGym set up its​ "Master Franchise" in​ Mexico, it staffed the franchise with local Mexican managers and staff who oversaw and coordinated operations in Mexico. What type of global marketing organization did MyGym​ use? An international subsidiary A world product group A global organization An export department A geographical organization

A geographical organization

What do marketers need to adjust when using an adaptive global marketing​ strategy? Adjust the​ price, and marketing mix Adjust the marketing strategy and mix to each target market Adjust the​ product, prices, and promotion Adjust the product and price Adjust the price and marketing strategy

Adjust the marketing strategy and mix to each target market

What are the four steps to designing marketing channels in their correct​ order? Analyzing consumer​ needs, setting channel​ objectives, identifying the design of​ competitors' channels, and evaluating the alternatives Setting channel​ objectives, analyzing consumer​ needs, identifying major channel​ alternatives, and evaluating the alternatives Identifying the design of​ competitors' channels, setting channel​ objectives, analyzing consumer​ needs, and evaluating channel alternatives Analyzing consumer​ needs, setting channel​ objectives, identifying major channel​ alternatives, and evaluating the alternatives. Identifying the design of​ competitors' channels, analyzing consumer​ needs, setting channel​ objectives, and evaluating channel alternatives

Analyzing consumer​ needs, setting channel​ objectives, identifying major channel​ alternatives, and evaluating the alternatives.

Which of the following statements is true regarding channel​ organization? In a​ well-organized channel, conflicts rarely occur. Channel members should act alone in their own​ short-run best interests before considering the interests of other channel members. Channel members are dependent on each other for the overall success of the channel. Channel organization is always based on formal interactions guided by strong organizational structures. Once a channel is organized and​ set, it rarely changes.

Channel members are dependent on each other for the overall success of the channel.

In addition to Eskimo​ Joe's, Stan and his partners own two other​ restaurants: Joseppis' Italian Kitchen and Mexico​ Joe's. Which type of organizational approach to retailing does this​ represent? Voluntary chain Independent retailer Franchise chain Corporate chain Retailer cooperative

Corporate chain

What is​ omni-channel retailing? Developing close partnerships between wholesalers and retailers Allowing one supplier to sell to multiple retailers Selling products online Creating a seamless​ cross-channel buying experience that integrates​ in-store, online, and mobile shopping Setting up franchises in different locations

Creating a seamless​ cross-channel buying experience that integrates​ in-store, online, and mobile shopping

Which of the following lists the six major sales force management decision steps in their correct​ order? Designing sales force strategy and​ structure, recruiting and selecting​ salespeople, training​ salespeople, supervising​ salespeople, evaluating​ salespeople, and compensating salespeople Recruiting and selecting​ salespeople, training​ salespeople, designing sales force strategy and​ structure, evaluating​ salespeople, compensating​ salespeople, and supervising salespeople Designing sales force strategy and​ structure, recruiting and selecting​ salespeople, training​ salespeople, compensating​ salespeople, supervising​ salespeople, and evaluating salespeople Designing sales force strategy and​ structure, recruiting and selecting​ salespeople, training​ salespeople, evaluating​ salespeople, compensating​ salespeople, and supervising salespeople Evaluating​ salespeople, designing sales force strategy and​ structure, recruiting and selecting​ salespeople, training​ salespeople, compensating​ salespeople, and supervising salespeople

Designing sales force strategy and​ structure, recruiting and selecting​ salespeople, training​ salespeople, compensating​ salespeople, supervising​ salespeople, and evaluating salespeople

Which form of marketing communication involves engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer​ relationships? Direct and digital Personal selling Public relations Advertising Sales promotions

Direct and digital

Which market entry strategy has the greatest amount of​ commitment, risk,​ control, and profit​ potential? Licensing Indirect exporting Direct investment Joint ownership Direct exporting

Direct investment

​________ is an organized movement of concerned​ citizens, businesses, and government agencies designed to protect and improve​ people's current and future living environment. Socialism Consumerism Environmentalism Greening Futurism

Environmentalism

When deciding on a global marketing​ organization, what do most companies do​ first? Become a global organization. Hire international marketing consultants. Set up a joint venture. Create an international division. Establish an export department.

Establish an export department.

Which of the following statements regarding sales promotions is​ correct? Sales promotions offer buyers​ long-term incentives to purchase a good or service. Sales promotions are offered only to consumers. The use of sales promotions has declined in recent years. In the current​ economy, consumers have become more deal oriented. Sales promotions are not used by​ not-for-profit organizations.

In the current​ economy, consumers have become more deal oriented.

OXO offers a satisfaction guarantee on all of its​ products, the details of which are included on all of its packaging. More​ recently, the company has also utilized social media platforms like Facebook and Twitter to send a​ clear, compelling message about its guarantee program to customers. This best depicts which of the following​ concepts? Push strategy Integrated marketing communications Digital marketing Advertising strategy Sales promotion

Integrated marketing communications

According to the​ text, what is perhaps the toughest public policy issue now confronting the direct marketing​ industry? Irritation Security Fraud Invasion of privacy Phishing

Invasion of privacy

Which of the following is a benefit of direct and digital marketing for​ buyers? It is a speedy alternative to reach markets. It is low cost. It can target individual consumers. It is efficient. It is​ convenient, easy, and private.

It is​ convenient, easy, and private.

Which of the following statements is true regarding traditional direct marketing​ forms? ​Direct-mail marketing cannot be personalized. Printed catalogs have been replaced by online catalogs. ​Direct-mail marketing is rarely used today because it has been replaced by​ e-mail. Kiosk marketing provides consumers with​ information, but kiosks cannot be used for ordering merchandise. Marketers use both outbound telemarketing and inbound telemarketing.

Marketers use both outbound telemarketing and inbound telemarketing.

Which of the following statements regarding marketing logistics is​ true? Marketing logistics involve inbound​ logistics, outbound​ logistics, and reverse logistics. Companies today are placing less emphasis on marketing logistics. Marketing logistics involve outbound movement of products. Marketing logistics are not involved with the physical distribution of goods. Marketing logistics have no effect on the environment and a​ firm's environmental sustainability efforts.

Marketing logistics involve inbound​ logistics, outbound​ logistics, and reverse logistics.

Which form of direct and digital marketing do companies use to stimulate immediate​ buying, make shopping​ easier, enrich the brand​ experience, or all of​ these? Mobile marketing Websites Online marketing Social media marketing ​E-mail

Mobile marketing

Which of the following statements is correct regarding marketing communications​ today? Digital technologies have not yet had an impact on marketing communications. Marketers are shifting toward mass marketing communication strategies. New media formats have allowed marketers to reach smaller communities of consumers in more engaging ways. Consumers have changed very little in the past fifty years. Television advertising is growing rapidly.

New media formats have allowed marketers to reach smaller communities of consumers in more engaging ways.

Which of the following statements about major retail trends is​ true? Technology has had little impact on retailing. The global expansion of major retailers into other countries has slowed down. The lifecycle of new retail forms is increasing. Online buying is growing at a much brisker pace than retail buying as a whole The green movement has not yet affected retailing.

Online buying is growing at a much brisker pace than retail buying as a whole

What are the three major forms of digital direct​ marketing? Online​ marketing, social media​ marketing, and mobile marketing Online​ marketing, direct response television​ marketing, and mobile marketing Online​ marketing, social media​ marketing, and telemarketing Social media​ marketing, telemarketing, and kiosk marketing Mobile​ marketing, social media​ marketing, and telemarketing

Online​ marketing, social media​ marketing, and mobile marketing

Which of the following statements is true regarding the selection of qualified channel​ members? To find and select qualified channel​ members, firms simply refer to a national online database. Producers vary in their ability to attract qualified marketing intermediaries. Established brands have no trouble finding and keeping qualified channel members. Firms select only qualified channel members in their immediate geographical area. Selecting qualified channel members is largely controlled by government regulation.

Producers vary in their ability to attract qualified marketing intermediaries.

Retailers must decide on which three major product​ variables? Product​ assortment, services​ mix, and store atmosphere Product​ assortment, price, and location Product​ assortment, store​ atmosphere, and price Product​ assortment, services​ mix, and price Product​ assortment, services​ mix, and location

Product​ assortment, services​ mix, and store atmosphere

What is the first step in the personal selling​ process? Presentation and demonstration Preapproach Approach Handling objections Prospecting and qualifying

Prospecting and qualifying

​________ is used by companies to build good relations with​ consumers, investors, the​ media, and their communities. Telemarketing Advertising Public relations Sales promotions Personal selling

Public relations

Which of the following statements about retailer marketing decisions is​ correct? Retailers face three major marketing​ decisions: segmentation and​ targeting, store differentiation and​ positioning, and the retail marketing mix. Store location is not an important retail decision. Retailers cannot differentiate themselves on their service mix. Retailers do not have to segment and target their markets. Stores do not need to differentiate and position themselves.

Retailers face three major marketing​ decisions: segmentation and​ targeting, store differentiation and​ positioning, and the retail marketing mix.

Although traditional media channels offer greater consumer​ reach, generating desired sales effects might require repeated exposures. OXO management believes it is hard to justify the higher costs of channels such as print and television commercials to reach consumers effectively. This example best illustrates which of the following​ concepts? Return on advertising investment Advertising budgeting Push strategy Integrated marketing communications Advertising strategy

Return on advertising investment

What are the four important decisions made when developing an advertising​ program? List them in order. Setting the advertising​ budget, setting advertising​ objectives, developing advertising​ strategy, and evaluating advertising effectiveness Setting advertising​ objectives, setting the advertising​ budget, developing advertising​ strategy, and evaluating advertising effectiveness Setting advertising​ objectives, setting the advertising​ budget, determining the impact on sales and​ profits, and determining the return on investment Setting advertising​ objectives, setting the advertising​ budget, developing message​ strategy, and determining media timing Developing message​ strategy, developing message​ execution, selecting​ media, and determining media timing

Setting advertising​ objectives, setting the advertising​ budget, developing advertising​ strategy, and evaluating advertising effectiveness

Which of the following statements is true regarding social media​ marketing? There are very few niche online social networks. Social media can be used for​ real-time marketing. Social media cannot be targeted or personalized. Very few companies use social media for marketing. Social media is not interactive.

Social media can be used for​ real-time marketing.

​________ calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. Strategic marketing Responsible marketing Sustainable marketing Societal marketing Environmental marketing

Sustainable marketing

Which of the following statements is true regarding the global marketing environment​ today? Since the world has become a global​ community, culture has become an unimportant consideration when conducting business in foreign countries. A free trade zone is an area where products are traded free. Monetary regulation is no longer an important consideration in deciding whether to do business in a particular country. The World Trade Organization​ (WTO) helps promote trade between nations. Most nations are very similar in their​ political-legal environments.

The World Trade Organization​ (WTO) helps promote trade between nations.

What are the four characteristics used to classify​ retailers? The amount of service they​ offer, the breadth and depth of their product​ lines, the relative prices they​ charge, and the size of the store The breadth and depth of their product​ lines, the relative prices they​ charge, the location of the​ store, and the size of the store The amount of service they​ offer, the breadth and depth of their product​ lines, the relative prices they​ charge, and how they are organized The amount of service they​ offer, the relative prices they​ charge, the target​ customers, and the size of the store The location of the​ store, the relative prices they​ charge, the target​ customers, and the size of the store

The amount of service they​ offer, the breadth and depth of their product​ lines, the relative prices they​ charge, and how they are organized

Which of the following statements about public relations is​ correct? Public relations is used only to promote products. The lines between advertising and public relations are becoming more blurred. Public relations is not used to engage consumers. The impact of public relations on public awareness comes at a much higher cost than advertising. It is difficult to integrate public relations into social media.

The lines between advertising and public relations are becoming more blurred.

Which of the following statements is true regarding marketing channels and channel​ intermediaries? Distribution systems cannot be used to give a company a competitive advantage. Using marketing channel intermediaries means producers give up some control over how and to whom they sell their products. Distribution channel decisions involve only​ short-term commitments to other firms. Very few producers use marketing channel intermediaries. Marketing channel decisions have no effect on other marketing decisions.

Using marketing channel intermediaries means producers give up some control over how and to whom they sell their products.

What are the four major functions of marketing​ logistics? ​Warehousing, inventory​ management, transportation, and retailing ​Warehousing, inventory​ management, transportation, and logistics information management ​Warehousing, transportation,​ wholesaling, and retailing ​Forecasting, order​ processing, transportation, and inventory management ​Warehousing, inventory​ management, shipping, and receiving

Warehousing, inventory​ management, transportation, and logistics information management

Which of the following statements about wholesaling is​ true? Wholesalers must make decisions regarding their marketing mix. Wholesalers do not make positioning decisions. Wholesalers do not need to define a target market. Wholesalers do not need to differentiate themselves. Wholesalers do not need to segment their markets.

Wholesalers must make decisions regarding their marketing mix.

According to Ms. Bena​ Shaw, OXO's Senior Brand Communications​ Manager, OXO's early growth was fueled primarily by increasing both product categories and the number of retailers with which it dealt.​ Accordingly, its promotions mix and marketing communications strategies were aimed at getting retailers to carry more of its products. This approach is called​ __________. a promotional mix strategy integrated marketing communications a pull strategy personal selling a push strategy

a push strategy

Because written codes and ethics programs do not ensure ethical​ behavior, ethics and social responsibility require​ ________. strong sanctions when policies are not followed government regulation a total corporate commitment oversight by an external agency that the written codes be disclosed to the public

a total corporate commitment

When assigning functions to channel​ members, it is important for producers to​ ________. assign functions to the channel members that can add the most value for the cost assign functions to channel members not used by competitors assign functions to firms they have worked with in the past assign functions to channel members who do not take risks assign functions to channel members who guarantee to lower the​ producers' costs

assign functions to the channel members that can add the most value for the cost

Eskimo​ Joe's sells​ branded, ready-to-wear​ clothing, hats, drink​ ware, coasters, and other products directly to end consumers. Based upon this​ description, one could say that these product categories collectively represent the​ __________ of Eskimo​ Joe's product assortment. breadth diversity depth distinctiveness extensiveness

breadth

Integrated marketing communications must deliver company and brand messages that are​ ________. ​clear, consistent, and compelling ​clear, compelling, and controversial ​unique, current, and consistent ​relevant, humorous, and exciting ​informative, persuasive, and distinct

clear, consistent, and compelling

The organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers is called​ ________. socialism sustainable marketing environmentalism societal marketing consumerism

consumerism

A​ ________ consists of​ producers, wholesalers, and retailers acting as a unified system. horizontal marketing system vertical marketing system conventional marketing system multichannel marketing system closed marketing system

conventional marketing system

Because not all managers have fine moral​ sensitivity, companies need to​ ________. hire ethically sensitive managers develop corporate marketing ethics policies let​ upper-level managers resolve ethical dilemmas let workers resolve ethical dilemmas rely on the legal system to resolve ethical dilemmas

develop corporate marketing ethics policies

Stan and the staff at Eskimo​ Joe's believe that creating a​ fun, one-of-a-kind restaurant and store atmosphere for its target customers will move them to visit more often and buy Eskimo Joe branded products. In so​ doing, Eskimo​ Joe's exemplifies​ __________ retailing. existential psychological experiential ​consumer-based atmospheric

experiential

Critics of marketing point to three factors that lead to prices being higher than they should be. These three factors are​ ________. high advertising and promotion​ costs, excessive government​ taxes, and excessive markups high costs of​ distribution, high advertising and promotion​ costs, and high executive salaries high costs of​ distribution, high advertising and promotion​ costs, and excessive markups high advertising and promotion​ costs, high executive​ salaries, and high salaries for marketing professionals . high costs of​ distribution, high sales​ commissions, and high executive salaries

high costs of​ distribution, high advertising and promotion​ costs, and excessive markups

The average Toyota car contains more than​ 10,000 moving​ parts, all manufactured by hundreds of independent suppliers that Toyota neither owns nor controls. The process by which Toyota identifies and ensures that parts arrive on time to its manufacturing facilities is known as​ __________. supply chain management outbound logistics inbound logistics marketing channel design channel disintermediation

inbound logistics

Toyota develops intimate relationships with many of its key​ suppliers, many of whom build distribution facilities in close proximity to​ Toyota's relay centers and assembly plants. For new car​ models, these suppliers often work together with Toyota engineers during the early stages of the design process and work collaboratively to come up with innovations that lower costs and improve the quality of its finished vehicles. This type of team approach is referred to as​ __________ logistics management. contractual conventional integrated intensive administered

integrated

Personal selling can be very effective in complex selling situations because it involves​ ________ interactions and engagement between salespeople and individual customers. informal interpersonal profitable competitive ​non-personal

interpersonal

MyGym has more than 250 franchisees located in 31 countries. This approach to foreign market entry is best described as​ __________. licensing direct exporting management contracting direct investment joint ownership

licensing

The three major groups of wholesalers are​ ________. merchant​ wholesalers, brokers and​ agents, and wholesale clubs merchant​ wholesalers, full-service​ wholesalers, and limited service wholesalers merchant​ wholesalers, brokers and​ agents, and​ full-service wholesalers merchant​ wholesalers, wholesale​ clubs, and big box stores merchant​ wholesalers, brokers and​ agents, and​ manufacturers' and​ retailers' branches and offices

merchant​ wholesalers, brokers and​ agents, and​ manufacturers' and​ retailers' branches and offices

​Websites, online advertising and​ promotions, e-mail​ marketing, online​ video, and blogs are all forms of​ ________ marketing. online mobile social media catalog traditional direct

online

In developing advertising​ strategies, marketers must make decisions regarding​ ___________________. audience and media objectives and media budget and message budget and audience organizing the advertising​ function; adaptation to international markets

organizing the advertising​ function; adaptation to international market

Most companies today see their intermediaries as​ first-line customers and focus on​ ________ to forge​ long-term relationships with channel members. partner relationship management discounted prices promotional incentives government assistance legal contracts

partner relationship management

The trend of​ ________ has resulted in different types of retailers now selling the same products at the same prices to the same consumers. tighter consumer spending green retailing the growth of social media retailing ​pop-up stores retail convergence

retail convergence

The principle of innovative marketing states that a company should continuously​ ________. identify emerging consumer trends develop​ cutting-edge advertising seek new distribution channels incorporate new technology into all marketing efforts seek real product and marketing improvements

seek real product and marketing improvements

n addition to selling food and drink through its restaurant and​ bar, Eskimo​ Joe's sells a variety of items that feature its popular Eskimo Joe logo. These products are sold directly to final consumers for their personal use. Based upon this​ description, Eskimo​ Joe's may be categorized as a​ __________. service retailer convenience store category killer wholesaler specialty store

service retailer

When MyGym management began evaluating overseas market​ expansion, it first looked at countries in which English was fairly common so that the company would not have to greatly modify its marketing programs. The marketing approach the company took in addressing its new global markets is best described as​ __________. international marketing adapted global marketing International brand extension standardized global marketing indirect exporting

standardized global marketing

Unlike the marketing​ concept, the sustainable marketing concept focuses on​ ________. satisfying immediate customer needs immediate and future profits ​long-term customer loyalty the future best interests of customers and the business the immediate best interests of customers and the business

the future best interests of customers and the business

In the​ video, Ms. Shah emphasizes that​ OXO's primary advertising goals involve increasing depth and breadth of brand awareness. As​ such, the primary purpose of​ OXO's brand communications efforts is​ __________. to inform to remind to compare to persuade to motivate

to inform

Toyota works closely with its​ suppliers, distributors,​ and, ultimately, customers who collaborate with each other to improve overall channel performance. This intricate and evolving system of downstream and upstream partners can be described as​ a(n) __________. contractual VMS horizontal marketing systems value delivery network indirect marketing channel direct marketing channel

value delivery network

The digital version of​ word-of-mouth marketing, which involves creating​ videos, ads, and other marketing content that customers seek out or pass along to their​ friends, is called​ _______. social media marketing mobile marketing viral marketing ​pass-along marketing infectious marketing

viral marketing

What are the five promotion mix tools used by marketers to communicate customer​ value? ​Advertising, business to business​ selling, personal​ selling, sales​ promotion, and direct and digital marketing ​Advertising, public​ relations, personal​ selling, sales​ promotion, and telemarketing ​Advertising, public​ relations, personal​ selling, sales​ promotion, and direct and digital marketing Television​ advertising, radio​ advertising, online​ advertising, social media​ advertising, and outdoor advertising ​Product, price,​ place, promotion, and advertising

​Advertising, public​ relations, personal​ selling, sales​ promotion, and direct and digital marketing

There are two extremes for global marketing strategies. At one extreme is​ ________ global​ marketing, and at the other is​ ________ global marketing. ​standardized; uniform ​direct; indirect ​cultural; uniform ​standardized; adaptive ​regional; local

​standardized; adaptive

Closing a sale with a particular customer is a​ short-term ________​ orientation, but the selling process must also take a​ ________ orientation and look at the long term. ​relationship; transactional ​transactional; relationship ​profit; relationship ​company; relationship ​transactional; profit

​transactional; relationship

Which of the following are the three ways an international​ division's operating units can be​ organized? Geographical​ organizations, world product​ groups, or international subsidiaries Geographical​ organizations, regional​ organizations, or global organizations Local product​ groups, regional product​ groups, or world product groups Local​ offices, foreign​ offices, or global offices Export​ departments, sales​ departments, or marketing departments

Geographical​ organizations, regional​ organizations, or global organizations

What are the six major criticisms of how marketing causes harm to​ consumers? High​ prices, deceptive​ practices, high-pressure​ selling, shoddy or unsafe​ products, planned​ obsolescence, and poor service to disadvantaged consumers ​High-pressure selling, shoddy or unsafe​ products, planned​ obsolescence, poor service to disadvantaged​ consumers, poor customer​ service, and excessive profits High​ prices, deceptive​ practices, shoddy or unsafe​ products, products no one needs or​ wants, poor customer​ service, and unhealthy fast food High​ prices, deceptive​ practices, high-pressure​ selling, untrained sales​ staff, poor customer​ service, and unhealthy fast food High​ prices, deceptive​ practices, high-pressure​ selling, shoddy or unsafe​ products, poor customer​ service, and unhealthy fast food

High​ prices, deceptive​ practices, high-pressure​ selling, shoddy or unsafe​ products, planned​ obsolescence, and poor service to disadvantaged consumers

What are the two economic factors that reflect the​ country's attractiveness as a​ market? Industrial structure and political stability Attitudes toward international buying and monetary regulation Industrial structure and income distribution Free trade zones and tariffs Monetary regulations and income distribution

Industrial structure and income distribution

In an effort to build awareness of its​ brand, OXO has built a Facebook following of more than​ 75,000 fans, it engages with its customers via​ Twitter, and it maintains an active blogger outreach program. The company also advertises regularly on​ food-related websites like FoodNetwork.com. Building awareness to build primary demand is used for which advertising​ objective? Comparative Attack Reminder Persuasive Informative

Informative

When MyGym first introduced franchises in​ Mexico, the company quickly identified significant language and cultural differences. For​ instance, in the​ U.S., parents planning birthday parties were accustomed to​ two-hour parties. In​ Mexico, however, families were accustomed to​ four-hour parties. So Mexican MyGym franchisees offered four hours parties. What type of product approach did MyGym ultimately take in its Mexican​ market? Straight product extension Standardization Product invention Product innovation Product adaptation

Product adaptation

Which of the following statements is true regarding the promotion​ mix? Public relations includes press​ releases, sponsorships,​ events, and Web pages. Sales promotions are​ long-term incentives to encourage the purchase or sale of a product or service. Advertising is a personal form of marketing communication. Personal selling is not used to engage customers. Direct and digital marketing cannot be used to target individual consumers.

Public relations includes press​ releases, sponsorships,​ events, and Web pages.

What is the simplest way to enter a foreign​ market? Through exporting Through joint venturing Through direct investment Through licensing Through joint ownership

Through exporting

Traditional direct marketing tools include​ ________. catalog​ marketing, online​ advertising, e-mail,​ telemarketing, direct-response television​ marketing, and websites ​websites, catalog​ marketing, telemarketing,​ e-mail, kiosks, and online videos catalog​ marketing, telemarketing,​ websites, e-mail, online​ videos, and blogs ​face-to-face selling,​ direct-mail marketing, catalog​ marketing, telemarketing,​ direct-response television​ marketing, and kiosk marketing catalog​ marketing, telemarketing,​ websites, e-mail, direct mail​ marketing, and online advertising

​face-to-face selling,​ direct-mail marketing, catalog​ marketing, telemarketing,​ direct-response television​ marketing, and kiosk marketing

When designing marketing​ channels, companies must determine the number of channel members to use at each level. The three strategies that are available to do this are​ ________ distribution. ​intensive, exclusive, and global ​targeted, segmented, and global ​intensive, selective, and targeted ​intensive, selective, and exclusive ​open, closed, and franchise

​intensive, selective, and exclusive

Toyota suppliers are required to adopt information and automated communication technologies that ensure that​ Toyota's relay centers and assembly plants have just the right amount of parts on hand to satisfy sales forecasts and the corresponding production schedule. This inventory management practice is described in the book and video as​ __________ logistics. marketing ​just-in-time integrated ​third-party exclusive

​just-in-time