FM207: Multi-Channel Retailing

Which best describes how multichannel and omnichannel retailers differ in their approach?

A multichannel retailer uses online and physical locations to sell its goods or services.

Why are customers more engaged with apps?

Apps are specifically designed to facilitate transactions.

Describe an important tool that retailers use to evaluate customer engagement online.

Conversion rates

Why do stores' websites incur higher expenses than they might have expected?

Due to the costs of shipping, website maintenance, data science and so forth.

For stores wanting to offer more convenience to their shoppers, how does e-commerce help?

Location is not an issue as e-commerce sites are "always open."

Amway salespeople sell to customers but also enlist other salespeople for Amway. This is known as:

Multilevel marketing

Retailers need to adapt their tactics depending on which channel they use. Which one of the following is most important to adapt?

Pricing and promotional strategies.

Describe a key issue affecting the decline of printed catalogs today.

Showcasing products through e-commerce is more cost-effective.

Many shoppers find mobile sites to be more interactive than e-commerce sites. What is one such benefit?

The shopper's information can be linked to social networking apps on his/her phone.

Some retailers fail to offer a seamless experience to their customers. What is a possible reason?

They maintain separate buying organizations for e-commerce and physical business.

Apple uses many tactics to drive sales. Which of the following best describes their omnichannel strategy?

They use technology to communicate to their target consumer,and sell goods in stores and online.

Pick an illustration from these choices that best illustrates the "omnichannel" concept.

Walmart uses e-commerce to provide a seamless experience at its physical stores.