GBA 490- Exam 2

Which of the following is NOT among the principal offensive strategy options that a company can employ?

blocking the avenues open to challengers

strategic offensives should, as a general rule, be based on

exploiting a company's strong competitive assets-- its most valuable resources and capabilites

A hit-and-run or guerrilla warfare type offensive strategy

involves unexpected attacks (usually by a small-to-medium size competitor) to grab sales and market share from complacent or distracted rivals

Once a company has decided to employ a particular generic competitive strategy, then it must make the following additional strategic choices, EXCEPT whether to

pay special attention to buyer segments that a rival is already serving

Sometimes it makes sense for a company to go on the offensive to improve its market position and business performance. the best offensives tend to incorporate the following EXCEPT

using a strategic offensive to allow the company to leverage its weaknesses to strengthen operating vulnerabilites

Which of the following is NOT a strategic choice that a company must make to complement and supplement its choice of one of the five generic competitive strategies

whether to employ a market share leadership