GEB 3213 Exam 1 Hayes FSU
Persuasive message
Designed to make a reader want to take action immediately; must contain interesting and persuasive information
Routine Message Format
First Paragraph: Section contains a sentence right up front that clearly lays out the purpose of the message Middle Paragraph: Provides further explanation or details regarding the main message Closing Paragraph: Section ends the routine message in a positive or neutral way.
Workplace alienation
Feeling disconnected from co-workers, because business relationships lack intimacy we're accustomed to outside of work
Improving Emotional Intelligence
- Reducing negative emotions - Reducing fear of rejection - Reducing stress - Being assertive and expressing difficult emotion - bouncing back from adversity
authored content
-unstructured content in a wide variety of formats. Authored content are creations that are attributed to an individual or identifiable entity -ex-emails, texts
Routine Direct Message Approach Should Have...
1. Clear Content 2. Positive, Tone 3. Proper Form
Routine Messages (Direct Approach)
1. Clear Content - Provide info clearly 2. Positive Tone 3. Proper Form
Purpose of Commas
1. separating independent clauses 2. offsetting intro/dependent clauses 3. separating things in a list 4. offsetting conjunctive adverbs 5. Separating city and state names
AIDA Format
A - Grab the reader's ATTENTION I - Introduce and arouse INTEREST in the product D - Create DESIRE for the product through solid evidence A - request ACTION
Style
A basic and distinctive mode of expression. can be defined as a persons individual voice expressed through creative diction and syntax
Society
A community, nations, or broad grouping of people having common traditions, institutions, and collective activities and interests
Possessive Plural
Add an apostrophe to the plural possessor noun ending in "s", for example, "the girls' father". This means the father of the girls
Pathos
Appeal to emotion
Logos
Appeal to logic
Indirect Message Format
BEBAC Buffer Explaination Bad news Alternative Closing
Indirect Message Format
Buffer paragraph; Helps soften the bad news Explanation: thorough explanation Bad news: Put in the middle paragraph Alternative: Deliver a positive spin as well Closing: A bad news message should end in either a positive or neutral tone BEBAC
Ethos
Ethical appeal, appeal to authority
Indirect Message
Its main purpose is to deliver difficult or negative news in such a way as to soften the blow.
Persuasive Message Format
Know your Audience Know the Product Know the Desired action
Plural
More than one No plural form of any noun uses an apostrophe (i.e. Cats, Dogs )
Reciprocity
Mutual benefit
Negative News Messages
Selling the bad news: listener must accept situation Emphasizing the positive Making it clear: no indirect delivery Protecting you and your company: Avoid conciliatory language SEMP
emotional intelligence
The ability to understand, manage, and effectively express one's own feelings as well as engage and navigate successfully with those of others
Syntax
The arrangement of words and phrases to create well-formed sentences in a language.
Culture
The characteristic features of everyday life shared by people in a particular place or time
Business culture
The norms, values, and beliefs that pertain to all aspects of doing business in a culture. Language used while conducting business informs how we view tasks, accomplish goals, and build relationships
code switch
We use different vocab and ways of speaking/communicating in different situations and with different people
Discourse
Written or spoken communication or debate Learned behavior
independent clause
a group of words that contains a noun and verb and expresses a complete thought (i.e. Sandra walked to the beach)
zero-sum game
a situation in which one person's gain is another's loss
Metaphor
figure of speech comparing two different things
dependent clause
does not express a complete thought and cannot stand alone as a sentence (i.e. When Sandra walked to the beach)
sympathy
feel bad for someone (detached position)
Individualism
giving priority to one's own goals over group goals and defining one's identity in terms of personal attributes rather than group identifications
Collectivism
giving priority to the goals of one's group (often one's extended family or work group) and defining one's identity accordingly
grammar
in a language, a system of rules that enables us to communicate with and understand others
Direct message
present the main point of a message, well, directly. Main purpose is to give receiver unvarnished information
Possessive
showing ownership If a noun ends in "s" in both singular/plural form you can add an apostrophe at the end (i.e. Company's agenda was not clear) = Singular Possesive
code switching
switching back and forth between one linguistic variant and another depending on the cultural context
empathy
the ability to understand and share the feelings of another
revision
the act of rewriting something to correct it or make it more official
emotional literacy
the capacity to perceive and to express feelings, especially as they surround intimate relationships
Diction
the choice and use of words and phrases in speech or writing.
comma splice
two sentences joined INCORRECTLY with only a comma (e.g., I have always liked you, I like her too.)
Apostrophe
used to show omission of letters To show plural form of lower case letters Also used when expressing the plural of a letter (do not need apostrophe when expressing the plural of a capital city or when talking about a particular decade) (i.e. It's = It is) (its = possessive pronoun)
verbal fillers
vocalized pauses in which a speaker inserts sounds such as "uh"
Idioms
words and phrases that mean something different from the literal meanings of the words (it's a dog eat dog world)