GEB 3213 Exam 1 Hayes FSU

Persuasive message

Designed to make a reader want to take action immediately; must contain interesting and persuasive information

Routine Message Format

First Paragraph: Section contains a sentence right up front that clearly lays out the purpose of the message Middle Paragraph: Provides further explanation or details regarding the main message Closing Paragraph: Section ends the routine message in a positive or neutral way.

Workplace alienation

Feeling disconnected from co-workers, because business relationships lack intimacy we're accustomed to outside of work

Improving Emotional Intelligence

- Reducing negative emotions - Reducing fear of rejection - Reducing stress - Being assertive and expressing difficult emotion - bouncing back from adversity

authored content

-unstructured content in a wide variety of formats. Authored content are creations that are attributed to an individual or identifiable entity -ex-emails, texts

Routine Direct Message Approach Should Have...

1. Clear Content 2. Positive, Tone 3. Proper Form

Routine Messages (Direct Approach)

1. Clear Content - Provide info clearly 2. Positive Tone 3. Proper Form

Purpose of Commas

1. separating independent clauses 2. offsetting intro/dependent clauses 3. separating things in a list 4. offsetting conjunctive adverbs 5. Separating city and state names

AIDA Format

A - Grab the reader's ATTENTION I - Introduce and arouse INTEREST in the product D - Create DESIRE for the product through solid evidence A - request ACTION

Style

A basic and distinctive mode of expression. can be defined as a persons individual voice expressed through creative diction and syntax

Society

A community, nations, or broad grouping of people having common traditions, institutions, and collective activities and interests

Possessive Plural

Add an apostrophe to the plural possessor noun ending in "s", for example, "the girls' father". This means the father of the girls

Pathos

Appeal to emotion

Logos

Appeal to logic

Indirect Message Format

BEBAC Buffer Explaination Bad news Alternative Closing

Indirect Message Format

Buffer paragraph; Helps soften the bad news Explanation: thorough explanation Bad news: Put in the middle paragraph Alternative: Deliver a positive spin as well Closing: A bad news message should end in either a positive or neutral tone BEBAC

Ethos

Ethical appeal, appeal to authority

Indirect Message

Its main purpose is to deliver difficult or negative news in such a way as to soften the blow.

Persuasive Message Format

Know your Audience Know the Product Know the Desired action

Plural

More than one No plural form of any noun uses an apostrophe (i.e. Cats, Dogs )

Reciprocity

Mutual benefit

Negative News Messages

Selling the bad news: listener must accept situation Emphasizing the positive Making it clear: no indirect delivery Protecting you and your company: Avoid conciliatory language SEMP

emotional intelligence

The ability to understand, manage, and effectively express one's own feelings as well as engage and navigate successfully with those of others

Syntax

The arrangement of words and phrases to create well-formed sentences in a language.

Culture

The characteristic features of everyday life shared by people in a particular place or time

Business culture

The norms, values, and beliefs that pertain to all aspects of doing business in a culture. Language used while conducting business informs how we view tasks, accomplish goals, and build relationships

code switch

We use different vocab and ways of speaking/communicating in different situations and with different people

Discourse

Written or spoken communication or debate Learned behavior

independent clause

a group of words that contains a noun and verb and expresses a complete thought (i.e. Sandra walked to the beach)

zero-sum game

a situation in which one person's gain is another's loss

Metaphor

figure of speech comparing two different things

dependent clause

does not express a complete thought and cannot stand alone as a sentence (i.e. When Sandra walked to the beach)

sympathy

feel bad for someone (detached position)

Individualism

giving priority to one's own goals over group goals and defining one's identity in terms of personal attributes rather than group identifications

Collectivism

giving priority to the goals of one's group (often one's extended family or work group) and defining one's identity accordingly

grammar

in a language, a system of rules that enables us to communicate with and understand others

Direct message

present the main point of a message, well, directly. Main purpose is to give receiver unvarnished information

Possessive

showing ownership If a noun ends in "s" in both singular/plural form you can add an apostrophe at the end (i.e. Company's agenda was not clear) = Singular Possesive

code switching

switching back and forth between one linguistic variant and another depending on the cultural context

empathy

the ability to understand and share the feelings of another

revision

the act of rewriting something to correct it or make it more official

emotional literacy

the capacity to perceive and to express feelings, especially as they surround intimate relationships

Diction

the choice and use of words and phrases in speech or writing.

comma splice

two sentences joined INCORRECTLY with only a comma (e.g., I have always liked you, I like her too.)

Apostrophe

used to show omission of letters To show plural form of lower case letters Also used when expressing the plural of a letter (do not need apostrophe when expressing the plural of a capital city or when talking about a particular decade) (i.e. It's = It is) (its = possessive pronoun)

verbal fillers

vocalized pauses in which a speaker inserts sounds such as "uh"

Idioms

words and phrases that mean something different from the literal meanings of the words (it's a dog eat dog world)