GEB3005 Targeting Your LinkedIn Profile

What is the "sweet spot" for a post's wordcount length (though you should always write for what the data demands)

800 to 2000 words

When selecting a photo to use in the article you publish on LinkedIn, what should you NOT use?

A photo you found on the internet that fits the theme of your blog

What is the one thing that, "will make or break your post"

A strong headline

Which "data circle" in the five-factor model is related to what you would be proud to do and will give you a sense of motivation

Activities that give purpose

Which "data circle" in the five-factor model is simply a reflection of what employers are looking for in you?

Activities with a good team fit

What "data circles" are added to David Hamill's original target model to create the five-factor model you will use to evaluate your career goal?

Activities with good team fit and activities that give purpose

Why should you publish on LinkedIn?

Build influence among the professionals on LinkedIn Reach the professionals you want to reach Demonstrate your value to a potential employer

Which is the best definition of professional networking

Building healthy work relationships

What is the best way to save time and add value in networking

Connect multiple people with one another

Which is one way to ensure the networking event you host is successful

Do something that is original and focuses on fun

Where should you draw from to come up with topics for LinkedIn publishing

Extra-curricular activities that have created experiences Things you are learning in the classroom Things you are learning in an internship or job

To be effective, your Work Experience should be organized with bullets and/or avoid being written in the "first person"

False

Instead of simply writing about what you "think," it's effective to write about obstacles you've over come, challenges you've met, and inspirations you've experienced. These are summed up as

First-hand accounts

Which is the premise to effective networking

Giving and Getting

When setting up or updating your profile, where do you enter/update your summary?

In the "About" section

Which is the most direct way to meet interesting, high-level people

Interview them

If you get a job that is ONLY what you enjoy and what you're good at,

It's a hobby

Select the most valuable part of networking

Keeping in touch and deepening the relationship

Why do job seekers' Enjoy, Skill, and In Demand "data circles" not overlap

Most people have very limited information and can't answer basic questions

Social media will ________ fully replace face-to-face networking

Never

What is "cross-posting"?

Repurposing class work and other content or things that you are creating to create a posting

Headlines should be "clear and clickable." This means your headline should

Set expectations and invite curiosity

What is the #1 thing recruiters look at when reviewing your LinkedIn profile

Summary

What part of your profile should be considered your "elevator pitch"

Summary

Why should you prioritize our most important contacts

To narrow personal networking to a smaller subset of individuals

Instead of simply writing about what you "think," it's effective to write about obstacles patterns you've observed, a trending topic, ideas that keep coming up in what you are reading, and thought-provoking conversations. These are summed up as

Trends and observations

Many students are simply uncomfortable sharing their ideas in a LinkedIn post. How can you address the fear of publishing on LinkedIn

Use what you learn to draw inspiration to publish more on that topic Publish, the more you do it, the easier it gets Know that you may be introduced to new ideas when people give you feedback on your post

Why is it a good idea to publish on LinkedIn

Users tend to be engaged

How do you "fill" the "data circles" so that you can make a good targeting decision?

Using your interpersonal and networking skills to ask questions and fill the "data circles"

When trying to figure out what to write on LinkedIn, it's good to start with

What you know

When can social media be an effective adjunct for face-to-face networking

When it's not possible to network face-to-face

How do you know when you've found a "career target"

When you've found an overlap between what gives you purpose, what's in demand, what you can actually do, the people you like, and the activity you enjoy doing

Which of the following is NOT something to consider when writing your profile summary

Where you went to school

An effective "Work Experience" section communicates what to someone reviewing your LinkedIn profile?

Why they'd want to work with you Results of what you've done Impact and accomplishments you've attained

Which is the biggest need to have when creating a professional contact list

Willingness to engage and connect with people

"8, 5, 10" refers to updating what section of your LinkedIn profile

Work Experience

When you click "Publish" after finishing your blog, why should you share what you have written?

You can increase the reach of you post because people you're connected to or who follow you will see your post in their newsfeed

Why is it important to have a target?

You can't align to the needs of multiple targets Every employer has different selection criteria for each job It's hard to differentiate yourself if you don't narrow down your target

Adding a current position to your LinkedIn profile provides what benefit?

You will get up to eight times the number of views

Updated work experience on your LinkedIn profile provides what benefit?

You will get up to five times more connection requests

Adding or updating your current position on LinkedIn provides what benefit?

You will get up to ten times more messages

If you get a job that is ONLY what you enjoy and what is in demand,

You'll get fired

If you get a job that is ONLY what you're good at and what's in demand

You'll quit