GEB3005 Targeting Your LinkedIn Profile
What is the "sweet spot" for a post's wordcount length (though you should always write for what the data demands)
800 to 2000 words
When selecting a photo to use in the article you publish on LinkedIn, what should you NOT use?
A photo you found on the internet that fits the theme of your blog
What is the one thing that, "will make or break your post"
A strong headline
Which "data circle" in the five-factor model is related to what you would be proud to do and will give you a sense of motivation
Activities that give purpose
Which "data circle" in the five-factor model is simply a reflection of what employers are looking for in you?
Activities with a good team fit
What "data circles" are added to David Hamill's original target model to create the five-factor model you will use to evaluate your career goal?
Activities with good team fit and activities that give purpose
Why should you publish on LinkedIn?
Build influence among the professionals on LinkedIn Reach the professionals you want to reach Demonstrate your value to a potential employer
Which is the best definition of professional networking
Building healthy work relationships
What is the best way to save time and add value in networking
Connect multiple people with one another
Which is one way to ensure the networking event you host is successful
Do something that is original and focuses on fun
Where should you draw from to come up with topics for LinkedIn publishing
Extra-curricular activities that have created experiences Things you are learning in the classroom Things you are learning in an internship or job
To be effective, your Work Experience should be organized with bullets and/or avoid being written in the "first person"
False
Instead of simply writing about what you "think," it's effective to write about obstacles you've over come, challenges you've met, and inspirations you've experienced. These are summed up as
First-hand accounts
Which is the premise to effective networking
Giving and Getting
When setting up or updating your profile, where do you enter/update your summary?
In the "About" section
Which is the most direct way to meet interesting, high-level people
Interview them
If you get a job that is ONLY what you enjoy and what you're good at,
It's a hobby
Select the most valuable part of networking
Keeping in touch and deepening the relationship
Why do job seekers' Enjoy, Skill, and In Demand "data circles" not overlap
Most people have very limited information and can't answer basic questions
Social media will ________ fully replace face-to-face networking
Never
What is "cross-posting"?
Repurposing class work and other content or things that you are creating to create a posting
Headlines should be "clear and clickable." This means your headline should
Set expectations and invite curiosity
What is the #1 thing recruiters look at when reviewing your LinkedIn profile
Summary
What part of your profile should be considered your "elevator pitch"
Summary
Why should you prioritize our most important contacts
To narrow personal networking to a smaller subset of individuals
Instead of simply writing about what you "think," it's effective to write about obstacles patterns you've observed, a trending topic, ideas that keep coming up in what you are reading, and thought-provoking conversations. These are summed up as
Trends and observations
Many students are simply uncomfortable sharing their ideas in a LinkedIn post. How can you address the fear of publishing on LinkedIn
Use what you learn to draw inspiration to publish more on that topic Publish, the more you do it, the easier it gets Know that you may be introduced to new ideas when people give you feedback on your post
Why is it a good idea to publish on LinkedIn
Users tend to be engaged
How do you "fill" the "data circles" so that you can make a good targeting decision?
Using your interpersonal and networking skills to ask questions and fill the "data circles"
When trying to figure out what to write on LinkedIn, it's good to start with
What you know
When can social media be an effective adjunct for face-to-face networking
When it's not possible to network face-to-face
How do you know when you've found a "career target"
When you've found an overlap between what gives you purpose, what's in demand, what you can actually do, the people you like, and the activity you enjoy doing
Which of the following is NOT something to consider when writing your profile summary
Where you went to school
An effective "Work Experience" section communicates what to someone reviewing your LinkedIn profile?
Why they'd want to work with you Results of what you've done Impact and accomplishments you've attained
Which is the biggest need to have when creating a professional contact list
Willingness to engage and connect with people
"8, 5, 10" refers to updating what section of your LinkedIn profile
Work Experience
When you click "Publish" after finishing your blog, why should you share what you have written?
You can increase the reach of you post because people you're connected to or who follow you will see your post in their newsfeed
Why is it important to have a target?
You can't align to the needs of multiple targets Every employer has different selection criteria for each job It's hard to differentiate yourself if you don't narrow down your target
Adding a current position to your LinkedIn profile provides what benefit?
You will get up to eight times the number of views
Updated work experience on your LinkedIn profile provides what benefit?
You will get up to five times more connection requests
Adding or updating your current position on LinkedIn provides what benefit?
You will get up to ten times more messages
If you get a job that is ONLY what you enjoy and what is in demand,
You'll get fired
If you get a job that is ONLY what you're good at and what's in demand
You'll quit
