GEB4891 MIDTERM REVIEW CH. 1-6 (Chapter 2)
58) All of the following are mentioned as places where vision and mission statements can often be found EXCEPT A) SEC reports B) annual reports C) customer service agreements D) supplier agreements E) business plans
A
64) What is the first step in the comprehensive strategic-management model? A) Developing vision and mission statements B) Performing external audits C) Performing internal audits D) Measuring and evaluating performance E) Establishing long-term objectives
A
61) Which type of statement should be created first and foremost? A) Strategic B) Vision C) Objectives D) Mission E) Competitive advantage
B
66) The purpose of a mission statement is to declare all of these EXCEPT A) a reason for being B) an annual financial plan C) a statement of purpose D) a statement of beliefs E) whom it wants to serve
B
71) In the process of developing a mission statement, it is important to involve A) as few managers as possible. B) as many managers as possible. C) upper-level management only. D) lower-level management only. E) the board of directors only.
B
72) The process of developing a vision and mission statement often includes which of these as the first activity? A) Requesting that managers modify the current document B) Asking managers to read selected articles about mission statements C) Asking managers to prepare a mission statement for the organization D) Having a brainstorming session on whether the organization should have a mission statement E) Merging several mission statements into one document
B
99) Which of the following illustrates the self-concept component of a mission statement? A) To earn our customer's loyalty, we listen to them, anticipate their needs, and act to create value in their eyes. B) We are committed to leapfrogging ongoing competition within 1,000 days by unleashing the constructive and creative abilities and energies of each of our employees. C) Our emphasis is on North American markets, although global opportunities will be explored. D) To compensate its employees with remuneration and fringe benefits competitive with other employment opportunities in its geographical area and commensurate with their contributions toward efficient corporate operations. E) In this respect, the company will conduct its operations prudently and will provide the profits and growth which will assure our ultimate success.
B
63) Who is referred to as the father of modern management? A) Deming B) Peters C) Drucker D) McGinnis E) Smith
C
77) Business Week reports that firms using mission statements have a ________ percent higher return on certain financial measures than those without such statements. A) 10 B) 15 C) 30 D) 45 E) 50
C
89) In developing a mission statement, arousing emotion A) is not a benefit. B) is futile. C) is important. D) should be avoided if possible. E) is counterproductive.
C
59) According to recent studies, what percent of companies have used a mission statement sometime in the past five years? A) 15% B) 30% C) 60% D) 75% E) 90%
E
96) What question is asked in conjunction with the philosophy component of a mission statement? A) What are the firm's major products or services? B) Is the firm committed to growth and financial soundness? C) What are the basic beliefs, values, aspirations, and ethical priorities of the firm? D) Is the firm responsive to social, community, and environmental concerns? E) Are employees a valuable asset of the firm?
C
68) A business' mission is the foundation for all of the following EXCEPT A) priorities B) strategies C) plans D) employee wage rates E) work assignments
D
100) Effective mission statements can vary in A) length. B) content. C) format. D) specificity. E) all of the above
E
92) Good mission statements identify the ________ of a firm's products to its customers. A) utility B) price C) profit margin D) demand E) popularity
A
104) Which of the following is NOT one of the nine recommended components of a mission statement? A) Strategies B) Self-concept C) Concern for employees D) Markets E) Customers
A
69) The mission statement s which question? A) What is our business? B) How can we improve ourselves? C) What do we want to become? D) Who are our stakeholders? E) How can we increase profitability?
A
75) According to Campbell and Yeung, what is/are most likely associated with behavior and the present? A) Mission B) Values C) Long-term objectives D) Vision E) Possibilities
A
81) All stakeholders' claims on an organization ________ pursued with equal emphasis. A) cannot be B) should always be C) are required to be D) must ideally be E) can usually be
A
83) All stakeholders A) have claims and concerns about an organization, but these claims and concerns vary. B) have the same claims and concerns about an organization. C) have ownership rights in an organization. D) have the same voting rights in an organization. E) have environmental concerns as their top priority.
A
86) An overly general mission statement that ________ could be dysfunctional. A) does not exclude any strategy alternatives B) encourages management creativity C) excludes all diversification D) endorses the consideration of feasible potential strategies E) allows for the generation and consideration of a range of alternative objectives
A
90) According to McGinnis, a mission statement should be all of the following EXCEPT A) it should be specific enough to control creative growth B) it should be stated in clear terms C) it should distinguish an organization from all others D) it should define what an organization is E) it should serve as a framework for evaluating both current and prospective activities
A
97) An effective mission statement should do all of the following EXCEPT A) include monetary amounts, numbers, percentages and ratios B) be inspiring C) reveal that the firm is environmentally responsible D) identify the utility of a firm's products E) be reconciliatory
A
102) Which component of a mission statement addresses the basic beliefs, values, aspirations, and ethical priorities of the firm? A) Technology B) Philosophy C) Concern for public image D) Customers E) Self-concept
B
80) What is the best time to develop a mission statement? A) Before a business is opened B) When the firm is successful C) When the firm is in financial trouble D) When the firm is in legal trouble E) When the firm encounters competition
B
84) A good mission statement has A) an employee orientation. B) a customer orientation. C) a shareholder orientation. D) an environmental orientation. E) a profit orientation.
B
93) Which of these examples of a mission statement's focus area does NOT identify the utility of the firm's products to its customers? A) AT&T focuses on communication rather than telephones. B) ExxonMobil focuses on oil and gas rather than energy. C) Union Pacific focuses on transportation rather than railroads. D) Universal Studios focuses on entertainment rather than movies. E) Starbucks focuses on the café experience rather than coffee.
B
98) The following excerpt from a mission statement illustrates which of the nine essential components of a mission statement? "We believe our first responsibility is to the doctors, nurses, patients, mothers, and all others who use our products and services." A) Markets B) Customers C) Concern for Employees D) Concern for Public Image E) Technology
B
62) The ideal length of a vision statement is A) one page. B) several paragraphs. C) one sentence. D) several sentences. E) as long as is necessary to convey the message.
C
70) The vision statement s which question? A) What is our business? B) How can we improve ourselves? C) What do we want to become? D) Who are our stakeholders? E) How can we increase profitability?
C
76) A study by Rarick and Vitton found that firms with a formalized mission statement have ________ the average return on shareholders' equity than those firms without a formalized mission statement. A) one-quarter B) half C) twice D) three times E) five times
C
94) All of the following utility statements are relevant in developing a mission statement EXCEPT A) Do not offer me shoes. Offer me comfort for my feet and the pleasure of walking. B) Do not offer me furniture. Offer me comfort and the quietness of a cozy place. C) Do not offer me ideas, emotions, ambience, feelings, and benefits. Offer me things. D) Do not offer me books. Offer me hours of pleasure and the benefit of knowledge. E) Do not offer me clothes. Offer me attractive looks.
C
95) The recommended length of an effective mission statement is ________ words. A) approximately 25 B) no more than 100 C) less than 250 D) at least 300 E) more than 500
C
60) Which of these basic questions should a vision statement ? A) What is our business? B) Who are our employees? C) What are our challenges? D) What do we want to become? E) Who are our competitors?
D
65) According to the comprehensive strategic-management model, which step needs to be completed immediately following the establishment of long-term objectives? A) Developing vision and mission statements B) Performing external audits C) Performing internal audits D) Generating, evaluating, and selecting strategies E) Measuring and evaluating performance
D
67) As indicated in the strategic-management model, a clear ________ is needed before long-term objectives can be established. A) short-term objective B) implementation plan C) audit policy D) mission statement E) evaluation strategy
D
78) King and Cleland recommend that organizations carefully develop a written mission statement for all of the following reasons EXCEPT A) to provide a basis for allocating organizational resources B) to establish a general tone or organizational climate C) to ensure unanimity of purpose within the organization D) to ensure a command-and-control structure E) to facilitate the translation of objectives into a work structure involving the assignment of tasks to responsible elements within the organization
D
85) The potential for creative growth in an organization can be limited by A) an overemphasis on stakeholders. B) not enough emphasis on stakeholders. C) a mission statement that is too general. D) a mission statement that is too specific. E) a mission statement that is too dynamic.
D
88) In order to appeal to its diverse stakeholders, an effective mission statement should be A) inflammatory. B) provocative. C) contentious. D) reconciliatory. E) dysfunctional.
D
91) An effective mission statement does all of the following EXCEPT A) it reflects judgments about future growth directions that are based upon forward-looking external and internal analyses B) it provides useful criteria for selecting among alternative strategies C) it provides a basis for generating and screening strategic options D) it is static in orientation E) it should be enduring
D
101) Which component of a mission statement addresses the firm's distinctive competence or major competitive advantage? A) Technology B) Philosophy C) Concern for public image D) Customers E) Self-concept
E
103) Which question(s) are ed in an effective mission statement? A) Is the firm committed to growth and financial soundness? B) Are employees a valuable asset of the firm? C) Geographically, where does the firm compete? D) Who are the firm's customers? E) All of the above
E
105) Effective and carefully planned mission statements A) require major changes every few months. B) require major changes every few quarters. C) require major revision every few years. D) become ineffective in the first year. E) stand the test of time.
E
73) After a draft mission statement has been developed, it is important to A) ask managers to read several articles about mission statements as background information. B) vote on the mission statement. C) ask managers to prepare a mission statement for the organization. D) ask managers to seek support for the mission statement from their subordinates. E) request modifications, additions, and deletions to the mission statement.
E
74) What can be used to promote unbiased views and to manage the development of the mission statement more effectively? A) An internal group B) A committee of managers C) Command-and-control D) Surveys E) An outside facilitator
E
79) When developing a mission statement, what is needed before people can focus on specific strategy formulation activities? A) Negotiation B) Compromise C) Eventual agreement D) A and B only E) All of the above
E
82) Which group would be classified as stakeholders? A) Governments B) Creditors C) Suppliers D) Employees E) All of the above
E
87) The general public is especially interested in ________, whereas stockholders are more interested in ________. A) environmental concerns; social responsibility B) social responsibility; the treatment of employees C) the treatment of employees; environmental concerns D) profitability; social responsibility E) social responsibility; profitability
E
10) Small, nonprofit organizations never develop mission statements.
FALSE
11) A mission statement is a declaration of an organization's financial status.
FALSE
14) An important question a mission statement should is, "What do we want to become?"
FALSE
15) Whereas the mission statement s the question, "What do we want to become?," the vision statement s the question, "What is our business?"
FALSE
17) When developing a mission statement, it is usually advisable to involve as few managers as possible.
FALSE
18) The first step in the process of developing a mission statement is to ask all participants to prepare what they believe the organization's mission should be.
FALSE
2) Although it is important for companies to have a clearly defined mission statement, research has shown that less than 50% of all companies have used a mission statement in the previous five years.
FALSE
20) According to Campbell and Yeung, an organization's vision is associated with behavior and with the present.
FALSE
22) Research has failed to find a positive relationship between mission statements and organizational performance.
FALSE
24) According to Drucker, the most important time for a company to develop mission and vision statements is when the company is experiencing financial difficulty.
FALSE
28) When a company has been successful the question "What is our business?" becomes unnecessary.
FALSE
29) A mission statement is usually just a simple statement of specific details.
FALSE
31) Stakeholders of an organization include stockholders, customers and creditors, but not competitors.
FALSE
34) Mission statements cannot be stated with too high a level of specificity.
FALSE
37) It is unusual for the claims and concerns of a company's stakeholders to vary or conflict.
FALSE
38) In most cases, at least 500 words are required to effectively state a mission statement.
FALSE
4) The mission statement should be short — preferably one sentence.
FALSE
44) AT&T's mission statement focuses on telephones rather than on communication.
FALSE
45) A mission statement that is limited enough to exclude some ventures is a poor mission statement.
FALSE
47) The operating philosophy of organizations should be to develop a product and then try to find a market for it.
FALSE
49) According to George Steiner, vagueness has no place in a good mission statement.
FALSE
52) The utility statement, "Do not offer me attractive looks; offer me clothes," is relevant in developing a mission statement.
FALSE
53) A firm's philosophy in a mission statement addresses the question, "What is the firm's distinctive competence?"
FALSE
54) A firm's concern for employees in a mission statement addresses the question, "Is the firm responsive to social, community, and environmental concerns?"
FALSE
57) Well-conceived and properly executed mission and vision statements do not need to be subject to revision.
FALSE
6) If an organization chooses to have both a mission and a vision, the mission statement should be established first.
FALSE
7) According to Peter Drucker, asking the question "What is our business?" is synonymous with asking the question "What is our vision?"
FALSE
1) Vision and mission statements can often be found in the front of annual reports.
TRUE
12) A mission statement can sometimes be called a statement of philosophy.
TRUE
13) Carefully prepared statements of vision and mission are widely recognized as the first step in strategic management.
TRUE
16) In order to motivate a workforce effectively, both profit and vision are needed.
TRUE
19) According to Campbell and Yeung, the process of developing a mission statement should create an "emotional bond" and "sense of mission" between the organization and its employees.
TRUE
21) According to King and Cleland, carefully developed and written mission statements ensure unanimity of purpose within the organization.
TRUE
23) Mission statements are sometimes difficult to derive because top management may disagree over company objectives.
TRUE
25) In multidivisional organizations, each division should develop a mission statement consistent with and supportive of the corporate mission.
TRUE
26) Mission statements provide managers with a unity of direction that transcends individual, parochial and transitory needs by promoting a sense of shared expectations among all levels and generations of employees.
TRUE
27) A mission statement promotes a sense of shared expectations among all levels and generations of employees.
TRUE
3) The foundation for development of a comprehensive mission statement is provided by a clear vision.
TRUE
30) A mission statement should be broad enough to reconcile differences among an organization's various stakeholders.
TRUE
32) Individuals who own stock in a corporation are considered stakeholders.
TRUE
33) Stakeholders both affect and are affected by an organization's strategic decisions.
TRUE
35) The relative attention an organization will devote to meeting the claims of various stakeholders is indicated in a good mission statement.
TRUE
36) Excess specificity can stifle creativity in the formulation of an acceptable mission or purpose.
TRUE
39) An effective mission statement generates the impression a firm is successful, has direction, and is worthy of time, support and investment.
TRUE
40) According to Vern McGinnis, an effective mission statement should define what the organization is and what the organization aspires to be.
TRUE
41) Having a clear mission and vision can provide a basis for a company's internal and external assessment.
TRUE
42) Good mission statements identify the utility of a firm's products to its customers.
TRUE
43) Attracting customers is a major reason for developing a mission statement.
TRUE
46) A good mission statement serves as a framework for evaluating both current and prospective activities.
TRUE
48) One of the benefits of having a clear mission and vision is promoting a sense of shared expectations among all managers and employees.
TRUE
5) When developing a vision statement, input should be received from as many managers as possible.
TRUE
50) A mission statement should be broad in scope, since concrete specification could be the base for rallying opposition.
TRUE
51) Union Pacific's mission statement focuses on transportation rather than on railroads because good mission statements identify the utility of a firm's products to its customers.
TRUE
55) According to Peter Drucker, developing a clear business vision and mission is the first responsibility of strategists.
TRUE
56) A sense of self-concept is one of the nine components a good mission statement should include.
TRUE
8) A mission statement is a declaration of an organization's reason for being.
TRUE
9) A mission statement, sometimes called a creed statement, can be defined as an enduring statement of purpose that distinguishes one organization from other similar enterprises.
TRUE
