Google Ads
up to how many characters can each description field have?
90
which attributes describe a good landing page experience?
transparency about your business, relevant and original content, easy to navigate
T or F if you add multiple words to broad-match modifier, all must appear in the search to work
true
T or F its best to separate campaigns w different marketing objectives into different Performance Planner plans, so that spend is not reallocated btwn 2 diff marketing budgets or objectives
true
target impression share
visibility
when are automated extensions, such as Seller Ratings, shown
when google predicts they'll improve ad performance
maximize clicks
traffic
optional paths at the end of the URL can contain up to how many characters
15
3 factors that should be included in the description
-mention of prices, promo, special offers -encourage action to be take -highlight uniqueness
how many ads should you be implementing per ad group?
3-5
upload your own data in Google Ads and reach custom segments across devices
Customer Match
T or F there should be at least one keyword in the headline
True
people who have engaged with your website or YouTube in the past
Remarketing lists for search ads
which 2 people might see an ad with the keyword +black +shirt (set as broad match modifier)?
Someone searching for the term "black button shirt" or "I want to buy a black shirt"
Hierarchy arrangement of: campaign ad group account ad
account campaign ad group ad
Brend'as working on improving a google search ads quality score so it potentially gets a better ad rank
adding seasonal messaging during holidays
Karen's washing machine broke so shes conducting a search on google to find a new one. she sees a number of google search ads for washer. which of the following make up some of the parameters that the google search ads auction uses to determine what Karen sees?
advertiser bid, ad relevance
what audience search method would you use for someone that repeatedly searches the same topic
affinity audience search solution
Mario owns a store that sells skateboard equipment. Mario understands that people are most likely to notice his headline in his text ad. What should he include in his headline?
at least one of his keywords
google ads was designed to deiver 3 things to every advertiser: relevance, control, and results. how does google ads provide control
by giving advertisers control over the max they spend per month
you're focused on phone calls to your business
call extension
3 universal ad extensions
callout extensions, sitelink extensions, structured snippets
2 data sources that are used to calculate optimization recs
campaign settings, industry data
target CPA
conversions
Which part of search ad isn't automatically generated by Dynamic Search Ads?
description line
To reach people based on marital status, education, homeownership, and parenting stage
detailed demographics
what is true about serving relevant ad extensions
encourage users to make more informed decisions and take action
keyword type that targets specifically those exact words
exact match
factors that determine quality score
expected CTR, ad relevance, ad landing page experience
what are the 3 main factors that determine ad quality?
expected clickthrough rate, landing page experience, and ad relevance
2 ways Dynamic search ads bring value to ad campaign
finds traffic an advertiser might miss, creates new ads automatically
primary benefit of using structured snippets
give user specific info about what you're offering before they visit your site
how does Google Ads generate responsive search ads?
google ads mixes and matches headlines and description lines that have been provided
which dynamic search ads option allows an advertiser to group web pages under custom labels
page feeds
gina wants to be able to try out multiplw combos of headlines and descriptions in order to optimize her results. her marketing department suggests that she use responsive search ads. what are 2 benefits gina could derive from using responsive search ads
greater flexibility more relevance
which are the 3 required parts of a text ad?
headline, description, URL
whats the 3 main goals of Performance Planner
helps you forecast and determine budgets while also improving ROI
what does adding callout extensions enable you to do
high info about valuing adding attributes
marco owns a company that installs smart-home accessories. His employees recently completely specialized training on installing specific units for garage doors. He wants to capitalize on his employees new skills. How could a google search campaign benefit his business.
his ad may appear when people research similar installlation options
What does automating your bid v using manual bidding contribute to a successful campaign ?
if you don't bid efficiently, you could miss valuable conversions
Rina notices that her ads average CPC is significantly higher than the industry benchmark, But she is not seeing improvements in her ads position. What can she do to potentially get a higher ad position?
improve the ad's quality score
connect with consumers who are actively searching or comparing products across Google display network and partner sites and youtube; in the mindset to buy
in market audience
people who are actively researching products or services you offer
in market audiences
Which of the following factors is not considered by Ad Rank in its calculation?
increasing the conversion rate of your landing pages
which of the following can be customized with audience signals to make search campaigns more efficient
keywords
marketing goal: you operate many retail stores and want potential customers to see the distance from their location to your stores
location extension
trina is using automated bidding as part of her bidding strategy. why might she prefer automated?
machine learning helps her set the appropriate bid for each and every auction
how often is it recommended to repeat the budget planning process
monthly
how can performance planners serve your business
optimize ad budget for max growth
Francis wants to increase his google ads skills and optimize results for his clients. which 2 practices
optimize the campaign ad rotation for clicks or conversion rates, include 3-5 ads and at least 4 extensions in each ad group
how can optimization score help you enhance your ad campaigns.
providing real time estimates, giving custom recommendatins, generating recommendations across your accounts and campaigns
silly sayings is seeing a lot of website traffic but wants more qualified leads. they're interested in trying ad extensions to see if they can increase the number of qualified leads they receive. in what way can ad extensions assist companies in generating more qualified leads.
providing users with relevant info up-front
you're trying to improve an ad's perceived quality so it performs better during an auction. what change would have the least-positive impact to an ad's quality
raising the bid amount
ad extensions assist users with what
relevant info and info based on their moment
if an advertiser doesn't want to ad remarketing tags to a website, why would Customer Match be a good fit
relies on your own data instead of a remarketing tag
which of the following factors wouldn't change an accounts optimization score
renaming campaigns
target ROAS
revenue
carrie owns a gardening store and uses a website to promote all the products she sells. a user saw a google search ad for one of her products. what might the user have been doing?
searching for related gardening info
what is a valid recommendation that the performance planner can provide
set specific target CPA
description of callout extensions
short, specific snippets of text that hghlight value-adding attributes
what is the key value proposition of Google Search Campaigns?
show your ads when a customer is searching for your product or service
you're interested in directing people to specific pages on your website
sitelink extension
which ad extensions can serve automatically?
sitelink extensions, callout extensions, structured snippets
Helen's heating and air wants to encourage interest in their new smart friges. THey know that WidgetCo also sells smart fridges. Helen's marketing manager creates the broad match keyword "refrigerator" and ads"WidgetCo" as a negative keyword. Which 2 searches may prompt this
smart refrigerator reviews, energy-efficient fridge
in market audiences would be suited to reach which which user
someone looking to purchase a new car
yan is working on a remarketing list for search ads campaign. which user could be added to a valid remarketing audience to ensure optimal results
someone who added items to cart on his website and then abandoned the car
what are the ways that performance planner can help reveal the possibilities across all google ads campaigns
stimulation, validation, machine learning, forecast
you want to describe the features of a specific product your business offers before customers click on the ad
structured snippets
theo is looking to improve his campaign. on his google ads rec page, he notices that his google search campaign has an optimization score of 75% what does this mean
the campaign has 25% headroom to improve
what is the main benefit of using search audience solutions
they can help send the right message to the right customer with the right bid
why do search ad extensions matter?
they increase engagement and influence ad quality
what do you use the optimization score for
to identify opportunities for improvement