Google Ads

up to how many characters can each description field have?

90

which attributes describe a good landing page experience?

transparency about your business, relevant and original content, easy to navigate

T or F if you add multiple words to broad-match modifier, all must appear in the search to work

true

T or F its best to separate campaigns w different marketing objectives into different Performance Planner plans, so that spend is not reallocated btwn 2 diff marketing budgets or objectives

true

target impression share

visibility

when are automated extensions, such as Seller Ratings, shown

when google predicts they'll improve ad performance

maximize clicks

traffic

optional paths at the end of the URL can contain up to how many characters

15

3 factors that should be included in the description

-mention of prices, promo, special offers -encourage action to be take -highlight uniqueness

how many ads should you be implementing per ad group?

3-5

upload your own data in Google Ads and reach custom segments across devices

Customer Match

T or F there should be at least one keyword in the headline

True

people who have engaged with your website or YouTube in the past

Remarketing lists for search ads

which 2 people might see an ad with the keyword +black +shirt (set as broad match modifier)?

Someone searching for the term "black button shirt" or "I want to buy a black shirt"

Hierarchy arrangement of: campaign ad group account ad

account campaign ad group ad

Brend'as working on improving a google search ads quality score so it potentially gets a better ad rank

adding seasonal messaging during holidays

Karen's washing machine broke so shes conducting a search on google to find a new one. she sees a number of google search ads for washer. which of the following make up some of the parameters that the google search ads auction uses to determine what Karen sees?

advertiser bid, ad relevance

what audience search method would you use for someone that repeatedly searches the same topic

affinity audience search solution

Mario owns a store that sells skateboard equipment. Mario understands that people are most likely to notice his headline in his text ad. What should he include in his headline?

at least one of his keywords

google ads was designed to deiver 3 things to every advertiser: relevance, control, and results. how does google ads provide control

by giving advertisers control over the max they spend per month

you're focused on phone calls to your business

call extension

3 universal ad extensions

callout extensions, sitelink extensions, structured snippets

2 data sources that are used to calculate optimization recs

campaign settings, industry data

target CPA

conversions

Which part of search ad isn't automatically generated by Dynamic Search Ads?

description line

To reach people based on marital status, education, homeownership, and parenting stage

detailed demographics

what is true about serving relevant ad extensions

encourage users to make more informed decisions and take action

keyword type that targets specifically those exact words

exact match

factors that determine quality score

expected CTR, ad relevance, ad landing page experience

what are the 3 main factors that determine ad quality?

expected clickthrough rate, landing page experience, and ad relevance

2 ways Dynamic search ads bring value to ad campaign

finds traffic an advertiser might miss, creates new ads automatically

primary benefit of using structured snippets

give user specific info about what you're offering before they visit your site

how does Google Ads generate responsive search ads?

google ads mixes and matches headlines and description lines that have been provided

which dynamic search ads option allows an advertiser to group web pages under custom labels

page feeds

gina wants to be able to try out multiplw combos of headlines and descriptions in order to optimize her results. her marketing department suggests that she use responsive search ads. what are 2 benefits gina could derive from using responsive search ads

greater flexibility more relevance

which are the 3 required parts of a text ad?

headline, description, URL

whats the 3 main goals of Performance Planner

helps you forecast and determine budgets while also improving ROI

what does adding callout extensions enable you to do

high info about valuing adding attributes

marco owns a company that installs smart-home accessories. His employees recently completely specialized training on installing specific units for garage doors. He wants to capitalize on his employees new skills. How could a google search campaign benefit his business.

his ad may appear when people research similar installlation options

What does automating your bid v using manual bidding contribute to a successful campaign ?

if you don't bid efficiently, you could miss valuable conversions

Rina notices that her ads average CPC is significantly higher than the industry benchmark, But she is not seeing improvements in her ads position. What can she do to potentially get a higher ad position?

improve the ad's quality score

connect with consumers who are actively searching or comparing products across Google display network and partner sites and youtube; in the mindset to buy

in market audience

people who are actively researching products or services you offer

in market audiences

Which of the following factors is not considered by Ad Rank in its calculation?

increasing the conversion rate of your landing pages

which of the following can be customized with audience signals to make search campaigns more efficient

keywords

marketing goal: you operate many retail stores and want potential customers to see the distance from their location to your stores

location extension

trina is using automated bidding as part of her bidding strategy. why might she prefer automated?

machine learning helps her set the appropriate bid for each and every auction

how often is it recommended to repeat the budget planning process

monthly

how can performance planners serve your business

optimize ad budget for max growth

Francis wants to increase his google ads skills and optimize results for his clients. which 2 practices

optimize the campaign ad rotation for clicks or conversion rates, include 3-5 ads and at least 4 extensions in each ad group

how can optimization score help you enhance your ad campaigns.

providing real time estimates, giving custom recommendatins, generating recommendations across your accounts and campaigns

silly sayings is seeing a lot of website traffic but wants more qualified leads. they're interested in trying ad extensions to see if they can increase the number of qualified leads they receive. in what way can ad extensions assist companies in generating more qualified leads.

providing users with relevant info up-front

you're trying to improve an ad's perceived quality so it performs better during an auction. what change would have the least-positive impact to an ad's quality

raising the bid amount

ad extensions assist users with what

relevant info and info based on their moment

if an advertiser doesn't want to ad remarketing tags to a website, why would Customer Match be a good fit

relies on your own data instead of a remarketing tag

which of the following factors wouldn't change an accounts optimization score

renaming campaigns

target ROAS

revenue

carrie owns a gardening store and uses a website to promote all the products she sells. a user saw a google search ad for one of her products. what might the user have been doing?

searching for related gardening info

what is a valid recommendation that the performance planner can provide

set specific target CPA

description of callout extensions

short, specific snippets of text that hghlight value-adding attributes

what is the key value proposition of Google Search Campaigns?

show your ads when a customer is searching for your product or service

you're interested in directing people to specific pages on your website

sitelink extension

which ad extensions can serve automatically?

sitelink extensions, callout extensions, structured snippets

Helen's heating and air wants to encourage interest in their new smart friges. THey know that WidgetCo also sells smart fridges. Helen's marketing manager creates the broad match keyword "refrigerator" and ads"WidgetCo" as a negative keyword. Which 2 searches may prompt this

smart refrigerator reviews, energy-efficient fridge

in market audiences would be suited to reach which which user

someone looking to purchase a new car

yan is working on a remarketing list for search ads campaign. which user could be added to a valid remarketing audience to ensure optimal results

someone who added items to cart on his website and then abandoned the car

what are the ways that performance planner can help reveal the possibilities across all google ads campaigns

stimulation, validation, machine learning, forecast

you want to describe the features of a specific product your business offers before customers click on the ad

structured snippets

theo is looking to improve his campaign. on his google ads rec page, he notices that his google search campaign has an optimization score of 75% what does this mean

the campaign has 25% headroom to improve

what is the main benefit of using search audience solutions

they can help send the right message to the right customer with the right bid

why do search ad extensions matter?

they increase engagement and influence ad quality

what do you use the optimization score for

to identify opportunities for improvement