Google Ads Cert: Search

How many ads per ad group?

3 - 5 ads

What is a core benefit of Google Ads automated bidding?

Auction-time bidding

5 Keyword types from broad to narrow

Broad, mod broad, phrase, exact, negative

Target CPA

Conversions

Use affinity audiences to reach users who have showed interest in a topic related to your product/service

Create awareness

Which part of a Search ad isn't automatically generated by Dynamic Search Ads?

Description line

Which part of a Search ad IS automatically generated by Dynamic Search Ads?

Destination URL and Headline

Use similar audiences to find new users who share behaviors of your audience segments

Drive consideration

What describes a good landing page experience?

Easy to nav, transparent, relevant and OG content

T or F: Affinity Audiences allows advertisers to reach people who're actively researching and intending to buy the products or services they offer.

F

How does Google generate responsive search ads?

Google mixes/matches headlines and descriptions you've provided

3 required parts of a text ad

Headline, description, URL

What's the main goal of the Google Ads Performance Planner tool?

It helps you forecast and determine your budgets, while also improving your return on investment.

What are 4 components of Google Performance Planner

Machine learning, validation, simulation, forecasting

Keyword targeting

Matching keywords to what your customers may use when looking for your product or service

How often is it recommended to repeat the budget planning process?

Monthly

How many recommendations are there for optimization score?

Over 50

Target ROAS

Revenue

Key value proposition of Google Search campaigns

Show your ads when a customer is searching for your product or service

Video

These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network.

App

These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube.

Shopping

These ads promote your products by giving users detailed information about what you're selling. They appear on Google Shopping and next to search results.

Search

These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer.

Why do search ad extensions matter?

They increase engagement and influence ad quality

Maximize clicks

Traffic

Target Impression Share

Visibility

Customer Match

allows you to upload your own data into Google Ads and reach custom segments across devices. Find your loyal customers, exclude your current customers, and expand to reach those that resemble your customers.

3 main factors that determine ad quality

eCTR, landing page exp, ad relevance

What ad extensions can serve automatically?

sitelink, structured snips, and callout extensions