Google Ads Display

Use Performance Planner to compare previous periods and see a forecast of the growth possibilities you can drive using Google Ads.

growth

What are some of the benefits of leveraging Google Ads automated bidding strategies? A-Manual control B-Machine learning C-Auction-time bidding

B,C

What are the three marketing objectives that can be met via targeting on Google Display ads? A-Generate buzz B-Influence consideration C-Drive action D-Build awareness

B,C,D

Which targeting option is best for influencing consideration? -Remarketing -Custom Intent -Demographics -Custom Affinity

Custom Intent

Define and reach people that have the intent to purchase, updated in real-time. Simply enter keywords or URLs that best represent your audience or choose from one of our auto-created audiences.

Custom Intent Audiences

What's the main goal of the Google Ads Performance Planner tool? A-It helps you choose your future bid strategy. B-It helps you forecast and guarantee a return on investment based on future budgets. C-It helps you forecast what your minimum budget should be across campaigns. D-It helps you forecast and determine your budgets, while also improving your return on investment.

D

Which of the targeting options below will best help Hiroko reach a specific set of users who are likely to be within a particular age range? -Custom Affinity -Demographic -Affinity

Demographic

Reach your target audience at scale and bring your business' story to life.

Video

These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network.

Video

Increase brand awareness when users are browsing content they're interested in online.

Display

Get ahead of fluctuating auctions due to activity from other businesses and other external factors.

Market Share

Drive as much conversion volume as possible within your budget. You don't need to provide a specific cost per click (CPC), cost per acquisition (CPA), or return on ad spend (ROAS) target.

Maximize Conversions

Hiroko has reviewed all of the available automated bidding strategies,. Which one should she choose, if she's focused on conversions to increase online bicycle sales within her budget? -Target return on ad spend -Target impression share -Maximize clicks -Maximize conversions

Maximize Conversions

How often should you repeat the budget planning process? -Daily -Monthly -Weekly -Annually

Monthly

lets you show ads to the people who demonstrated their interest in what you offer with their visit to your website or app. It's how you reconnect with great prospects as they browse the millions of websites and apps available on the network.

Remarketing

give you the ability to upload your own assets and create ads that serve in all ad slot sizes, into both native and non-native inventory. Simply upload your assets (images, videos, headlines, logos, and descriptions), and Google will automatically create ads. They're built for performance, reach, and scale.

Responsive Display Ads

Which of the following targeting options will help Hiroko reach users similar to those on her remarketing lists? -Custom Intent -Similar Audiences -In-Market

Similar Audiences

finds users that are similar to an original remarketing list or other uploaded compatible list. It finds users that are similar in profile based on their recent browsing and interests around different topics.

Similar Audiences

enables you to show ads to users based on a combination of declared and inferred data. You can target based on age, gender, and parental status.

demographic targeting

ROAS

Return on Ad Spend

What are the three main automation components of Smart Display campaigns? 1) Automated bidding 2) Automated conversions 3) Automated targeting 4) Automated creatives

1,3,4

You should choose this bid strategy if you want to make sure that your ad is visible for certain queries and even at certain locations on the page.

Awareness-Based Bidding Strategies

To be eligible to set up a Smart Display campaign, you need to have gotten at least ??? conversions on Search in the last 30 days.

100

To be eligible to set up a Smart Display campaign, you need to have gotten at least ?? conversions on Display in the last 30 days.

50

What two main ad formats can be used in a Google Display ads campaign? A-Uploaded ads B-Responsive Display Ads C-Search ads D-Social ads

A,B

Which of the following are the benefits of using Responsive Display Ads? A-Reach B-Simplicity C-Control D-Automation

A,B,D

What two types of remarketing can be used on Google Display ads? A-Standard remarketing B-Custom remarketing C-Email remarketing D-Dynamic remarketing

A,D

enable marketers, publishers, and technology providers to deliver faster, and more secure ad experiences across all platforms by applying the principles of AMP to building and serving ads.

AMPHTML ads

Which targeting option is best for achieving brand awareness? -Affinity -Remarketing -In-Market -Custom Intent

Affinity

you can reach TV-like audiences based on a holistic picture of their lifestyles, interests, and passions. Choose from over 100 segments based on online behavior. Google's best-in-class algorithm distinguishes these users that are truly passionate about a topic rather than those that are merely interested

Affinity audiences

Which of the following are components of Performance Planner's forecast methodology? -Machine learning -Forecasting -Validation -Simulation

All

These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube.

App

Which of the following is a core benefit of Google Ads automated bidding? -User ID-based bidding -Auction-time bidding -Daily budget pacing -Impression share-based bidding

Auction-time bidding

Automatically sets bids to help get as much conversion value as possible at the target return on ad spend you set

Bid strategies to choose from Target return on ad spend (Target ROAS)

This feature allows you to define and target custom-made audiences, giving you substantive reach against niche groups of users.

Custom Affinity Audiences

You should choose this bid strategy if you want to drive as many clicks as possible within a set level of spend.

Consideration-focused bidding strategies

Choose one of these bid strategies if you're tracking actions post-click, valuing conversions equally, and looking to maximize the number of conversions.

Conversion-focused bidding strategies

CPA

Cost Per Acquisition

CPC

Cost per Click

ads that include products or services that people viewed on your website. Create display ads with product data pulled from a pre-uploaded feed.

Dynamic Remarketing

This strategy automatically adjusts your manual bid up or down based on each click's likelihood to result in a conversion.

Enhanced cost-per-click (eCPC)

Uploaded ads give advertisers access to more inventory than Responsive Display Ads. -True -False

False

Created outside of Google Ads (in Google Web Designer, for example), are uploadable as a .zip file into Google Ads. only run in banner-eligible slots, which has limited scale relative to Responsive Display Ads.

Image Ads

Reach potential customers while they're actively browsing, researching, or comparing the types of products you sell and are close to a conversion. Connect with those most interested in what you have to offer, using precise segments that classify users based on their demonstrated in-market behavior and purchase intent.

In-Market Audiences

forecasting tool that uses machine learning to reveal the possibilities for your Google Ads campaigns. With this tool, you can explore forecasts for your upcoming monthly, quarterly, and annual budgets for current campaigns, while also helping to improve your return on investment.

Performance Planner

You're a brand manager with an eCommerce retail company. You're looking to advertise online and measure the volume of sales coming from your digital campaigns. Which of the following benefits of Google Ads could help you accomplish your goal? -Results -Control -Relevance -Customization

Results

Choose this bid strategy if you're tracking the revenue or value associated with your conversions and want to maximize it at a specific return on ad spend target.

Revenue-focused bidding strategies

Drive action on your site when users are searching for similar products or services.

Search

These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer.

Search

Which is the following is not a component of Google Display ads' value proposition? -Machine learning -Performance -Intent -Search

Search

Promote your project, share details about your inventory, and boost traffic to your online or physical store.

Shopping

These ads promote your products by giving users detailed information about what you're selling. They appear on Google Shopping and next to search results.

Shopping

a campaign type that uses full automation. It bundles together all the pillars of successful Display campaigns and accesses the best of Google's machine learning capabilities to optimize and automate nearly all aspects of your Display campaigns

Smart Display campaigns

Show ads to your past visitors as they browse network websites and use network apps. Communicate with people who've previously visited key pages on your website across screens, giving you a powerful new way to match the right user with the right message.

Standard Remarketing

Which of the following remarketing options is a better fit for Hiroko if she doesn't have a data feed? -Standard remarketing -Dynamic remarketing

Standard Remarketing

This strategy automatically sets bids to help you increase conversions while reaching your average cost-per-acquisition goal.

Target cost-per-acquisition (tCPA)

It's best practice to separate campaigns with different marketing objectives into different Performance Planner plans, so that spend is not reallocated between two different marketing budgets or objectives. -True -False

True

Take advantage of seasonal trends throughout the year.

seasonality