Google Analytics 4

Permission Inheritance can flow from _____. two accounts owned by the same user Google Drive share permissions Universal Analytics to GA4 Account to Property

Account to Property

What is the most common Trigger used with Google Analytics in GTM? All Events Trigger on Errors All Pages Ecommerce Transactions

All Pages

What is an example of Enhanced Measurement? GTM Filters Automatic Scroll Tracking Funnels

Automatic Scroll Tracking

If you are starting a brand new account, which GA version is likely best for you, and why? Universal Analytics, because you can easily upgrade later. GA4, because Universal Analytics is going away in the future. Universal Analytics, because GA4 is only for apps. GA4, because Universal Analytics won't be free anymore.

GA4, because Universal Analytics is going away in the future.

What is the filename of the Global Site Tag? urchin.js analytics.js GTAG.js GA.js

GTAG.js

Which tag is required to use Connected Accounts? GTM paid version of GA Global Site tag (GTAG.js) installation of GA4 first and then Universal Analytics

Global Site tag (GTAG.js)

Demographics and interests data is generated from _____. only registered users Google user and graph data form data from your site registration your customer database

Google user and graph data

An analysis of your successful customers would likely include what type of segmentation? Include only Purchasers in the audience set Landing page analysis Exclude app users Sort by source/medium

Include only Purchasers in the audience set

What is the difference between metrics and dimensions? Metrics are quantitative and measure data while dimensions are qualitative and describe data. Dimensions are quantitative and measure data while metrics are qualitative and describe data. They are actually the same thing.

Metrics are quantitative and measure data while dimensions are qualitative and describe data.

At what level are filters applied? Data Stream Report Account Property

Report

The equivalent of Pageviews in a Mobile app analysis is _____. Screens Page refreshes Duration App launches

Screens

An analysis with a table showing both device operation system and app version would be an example of _____. Google Graph Metrics and dimensions Global Site Tag Secondary Dimensions

Secondary Dimensions

For an Instagram post, what is the most likely Medium? Facebook Social your IG handle Instagram

Social

What is one major change in GA 4 compared to the previous version? You can now get data on other sites you don't own. The data model and tracking is now completely event driven. You must be an ads customer to use it. There is no more free version.

The data model and tracking is now completely event driven.

What do open funnels is a setup option accomplish? They allow users to enter the funnel at any point with no predefined path. They combine funnel data from Apps and Web. They establish a funnel that has no defined endpoint. They look at both past and future data.

They allow users to enter the funnel at any point with no predefined path.

What is a common technique for improving the value of an analysis? Use two years of data. Use only non-direct traffic. Use both a quantity and quality metric. Use app and web simultaneously.

Use both a quantity and quality metric.

How is Lifetime Value scoped? User Pageview Property Session

User

The GA4 Event used for the goal in this course was submitted to Google via _____. GTM an automatic event sent to GA by the tracking code manual event tagging campaign tags

an automatic event sent to GA by the tracking code

Segmentation allows you to _____. Get the big picture of our site analyze outcomes of a particular subset of users Separate by metrics compare different websites

analyze outcomes of a particular subset of users

What is not shown in the Realtime report? campaign tracking data event data where users are located data-over-time graphs

data-over-time graphs

What are the types of data streams you can select during account setup? iOS app, Android App, or Web Ecommerce or Content site Database import or JavaScript Secure HTTPS or insecure HTTP

iOS app, Android App, or Web

page_location is a parameter of which Event? page_geography page_view document.header page_inventory

page_view

The Summary on the right hand side exists to _____. summarize the insights generated by Google provide an estimate of the number of users in this audience Itemize the dimensions applied Provide breadcrumbs to recently used reports

provide an estimate of the number of users in this audience

Where does the data come from for the demo in this course? the Google Store your site a computer-generated sample data the instructor's site

the Google Store

What does the Analysis Hub replace? property views universal analytics real time reports thousands of pre-built reports

thousands of pre-built reports

What is the purpose of the home screen? to connect your other Google Marketing Apps to provide login details to provide an overview dashboard of most commonly used elements to provide setup information for GA

to provide an overview dashboard of most commonly used elements

Sampling is a process where Google _____. uses a small amount of data in your account to approximate the whole combines the data from all of your sites surveys users looks at all sites in GA

uses a small amount of data in your account to approximate the whole

What ID do you use to login to your GA account? your Stream ID your Google account login your GA site ID your property ID

your Google account login