Google Analytics Assessment Questions

Which represents the hierarchical structure of Google Analytics account from top to bottom?

Account > Property > View

Which Google Analytics visualization compares report data to the website average?

Comparison view

What report can show how particular sections of website content performed?

Content Drilldown

What feature would be used to compare two date ranges in a report?

Date range comparison

What report should be used to check if users are leaving from important pages on your website?

Exit Pages report

To send data to Google Analytics from a web-connected device like a point-of-sale system, what must you use?

The Measurement Protocol

What is the "Bounce Rate" in Google Analytics?

The percentage of visits when a user landed on your website and exited without any interactions

Which of these scopes could be used for dimensions and metrics?

hit-level, session-level, or user-level scope

The Analytics tracking code can collect which of the following?

language the browser is set to, type of browser, and device and operating system

Which "mediums" are available in Google Analytics?

organic, cpc, referral

Which tags are standard Google Analytics campaign parameters?

utm_source, utm_medium, utm_content

For an event goal defined as playing a video, how many goal conversions will Google analytics record if that video is played three times in the same session?

1

A session in Google Analytics times out after how many minutes by default?

30 mins

A deleted view can be recovered by account administrators within how many days?

35 days

What does Google Analytics use to differentiate new and returning users?

A browser cookie and a randonly-assigned unique identifier

What does Google Analytics call a URL that passes data parameters for reporting?

A hit

Enabling auto-tagging does what?

Adds AdWords tags to campaign URLs

To locate a property's Analytics tracking code, which sequence of steps should be followed?

Admin > Tracking Info > Tracking Code

What setting must be enabled to view data in Demographics and Interests Reports?

Advertising features

What is a "secondary dimension" in Google Analytics?

An additional dimension you can add to a report for more specific analysis

What is a "dimension" in Google Analytics?

An attribute of a data set that can be organized for better analysis.

What will happen if a user clears the Analytics cookie from their browser?

Analytics will not be able to associate user behavior with past data collected by the tracking code and analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page.

What Google Ads report in Google Analytics can show which bid adjustments resulted in higher conversions?

Bid Adjustments

How can the amount of data in a sampled Google Analytics report be increased?

Choose "greater precision" in the sampling pulldown menu

To collect data using Google Analytics, which steps must be completed?

Create an Analytics account and add Analytics tracking code to each webpage

When selecting "Share Template Link" in the dashboard, what will be shared?

Dashboard only

When a filter is applied to a view, what data is affected?

Data from after the filter was created

When a new view is created, what data will be included?

Data from after the view was created

What are goal types in Google Analytics?

Destination, pages/screens per session, and duration

Using tracking code, Google Analytics can report on data from which systems?

E-commerce platforms, mobile applications and online POS systems

When does the Google Analytics tracking code send a "pageview hit" to Analytics?

Every time a user loads a webpage

When does the Google Analytics tracking code send an "event hit" to Analytics?

Every time a user performs an action with event tracking

What are the options for filtering data in Google Analytics?

Exclude data from a view, include data in a view, modify how data appears in your reports

True or False: By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.

False

True or False: If data is excluded from a view using a filter, it may be recovered within thirty days?

False

To use Analytics to collect website data, what must be added to the website page HTML?

Google Analytics tracking code

Google Ads lets users advertise on which properties?

Google search and Google Display Networks

Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?

Immediately after the opening <head> tag of your website

What is a KPI?

Key Performance Indicator

What report lists the website pages where users first arrived?

Landing Pages

What are examples of "Goals" in Google Analytics?

Making a purchase, signing up for a newsletter, and submitting a contact information form

A user with "edit" permissions at the Account level will automatically have "edit" permissions at which other levels?

Property and view

Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?

Source, Medium Campaign Name

What report would best help identify potential browser issues with website traffic?

The Browser & OS Report

What report shows what mobile devices were used to view a website?

The Devices report under "Mobile"

To quickly generate campaign tags, what tool should be used?

The URL Builder

What are macro-conversions in a measurement plan?

The main website actions users take that accomplish stated business goals

What is a "metric" in Google Analytics?

The numbers in a data set often paired with dimensions.

In which order does Google Analytics filter data?

The order in which the filters are applied

Why is it important to keep one unfiltered view when using filters with Google Analytics?

To ensure you can always access the original data

True or False: If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.

True

True or False: Once Google Analytics processes data, it's stored in a database where it can't be modified.

True

True or False: When a dashboard is shared, users can edit the dashboard configuration.

True

What does the "Users" metric measure?

Users that had at least one session on your site in the given date range

When will Google Analytics end a session by default?

When a user is inactive on your site for 30 minutes or more or closes a browser window

When defining a measurement plan, what is the order of steps?

business objectives > key actions > KPIs

When creating a "Goal" in Google Analytics, what is required?

goal name, goal type, and goal slot ID

Which "sources" are available in Google Analytics?

googlemerchandisestore.com, Google, (direct)

Which three tags does Google Analytics require for accurate campaign tracking?

Medium, source and campaign

Which "channels" are available in the default Channels report?

Organic Search, Display, Direct