Google Analytics IQ Exam
8. Google Ads lets users advertise on which properties? (select all answers that apply) A. Google Search B. Google Display Network C. Campaign Manager D. Google AdSense
A. Google Search B. Google Display Network
10. Where should the Analytics tracking code be placed in the HTML of a webpage to collect data? A. Immediately after the opening <head> tag of your website B. Immediately before the closing </head> tag of your website C. Immediately after the opening <body> tag of your website D. Immediately before the closing </body> tag of your website
A. Immediately after the opening <head> tag of your website
3. The Analytics tracking code can collect which of the following? (select all answers that apply) A. Language the browser is set to B. Type of browser C. User's favorite website D. Device and operating system
A. Language the browser is set to B. Type of browser D. Device and operating system
5. Which are examples of Goals in Google Analytics? (select all answers that apply) A. Making a purchase B. Signing up for a newsletter C. Completing a successful Google search D. Submitting a contact information form
A. Making a purchase B. Signing up for a newsletter D. Submitting a contact information form
7. Which "channels" are available in the default Channels report? (select all answers that apply) A. Organic Search B. Device C. Display D. Direct
A. Organic Search C. Display D. Direct
14. Why is it important to keep one unfiltered view when using filters with Google Analytics? A. To ensure you can always access the original data B. In order to configure Goals C. In order to use a filter for multiple views D. There is no reason to have an unfiltered view
A. To ensure you can always access the original data
By default, Google Analytics can only collect behavioral data from web-connected systems. A. True B. False
A. True
If a filter excludes data from a view, that data can never be recovered for that view. A. True B. False
A. True
If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce. A. True B. False
A. True
Smart Goals are created automatically by Google's machine-learning algorithms. A. True B. False
A. True
Which user characteristic may NOT be used to change keyword bids in AdWords? A. ad preference B. location C. device D. time of day
A. ad preference
By default, which of these is NOT considered a "source" in Google Analytics? A. email B. (direct) C. googlemerchandisestore.com D. google
A. email
5. Which "sources" are available in Google Analytics? (select all answers that apply) A. googlemerchandisestore.com B. Email C. Google D. (direct)
A. googlemerchandisestore.com C. Google D. (direct)
6. Which "mediums" are available in Google Analytics? (select all answers that apply) A. organic B. cpc C. mail.google.com D. referral
A. organic C. mail.google.com D. referral
Which of these represents the hierarchical structure of a Google Analytics account? A. Account > View > Property B. Account > Property > View C. Property > Account > View D. View > Account > Property
B. Account > Property > View
9. Enabling auto-tagging does what? A. Adds Analytics tags to campaign URLs B. Adds Google Ads tags to campaign URLs C. Adds campaign hyperlinks to website pages D. Adds Analytics tracking code to website pages
B. Adds Google Ads tags to campaign URLs
8. To locate a property's Analytics tracking code, which sequence of steps should be followed? A. Admin > Tracking Code > Tracking Info B. Admin > Tracking Info > Tracking Code C. Reports > Audience > Tracking Code D. Audience Reports > Settings > Tracking Code
B. Admin > Tracking Info > Tracking Code
1. What setting must be enabled to view data in Demographics and Interests Reports? A. Content Grouping B. Advertising features C. User permissions on the view D. In-Page Analytics
B. Advertising features
Which reports show websites that send traffic to your pages? A. Demographics B. All Traffic C. Behavior D. Geo
B. All Traffic
4. What is a "dimension" in Google Analytics? A. The total amount of revenue a business has made in a given date range. B. An attribute of a data set that can be organized for better analysis. C. A comparison of data between two date ranges. D. A report that offers information about your audience.
B. An attribute of a data set that can be organized for better analysis.
What is a "dimension" in Google Analytics? A. The total amount of revenue a business has made in a given date range. B. An attribute of a data set that can be organized for better analysis. C. A report that offers information about your audience. D. A comparison of data between two date ranges.
B. An attribute of a data set that can be organized for better analysis.
What will happen if you install the same default tracking code on pages with different domains? A. Analytics will alert you about duplicate data collection B. Analytics will associate these users and sessions with their respective domains C. Analytics will associate these users and sessions with a single domain D. Analytics will not associate these users and sessions with any domain
B. Analytics will associate these users and sessions with their respective domains
Which report shows a visual representation of user interactions on your website? A. Landing Pages report B. Behavior Flow report C. Content Drilldown report D. Treemaps report
B. Behavior Flow report
7. Which Google Analytics visualization compares report data to the website average? A. Pivot view B. Comparison view C. Performance view D. Percentage view
B. Comparison view
8. What report can show how particular sections of website content performed? A. Location B. Content Drilldown C. Frequency and Recency D. Top Events
B. Content Drilldown
2. To collect data using Google Analytics, which steps must be completed? (select all answers that apply) A. Install Google Analytics desktop software B. Create an Analytics account C. Add Analytics tracking code to each webpage D. Download the Analytics app
B. Create an Analytics account C. Add Analytics tracking code to each webpage
16. When a filter is applied to a view, what data is affected? A. Data from before the filter was created B. Data from after the filter was created C. All the data available in a view D. None of the data available in a view
B. Data from after the filter was created
11. When a new view is created, what data will be included? A. Data from before the view was created B. Data from after the view was created C. Data from before and after the view was created D. No data
B. Data from after the view was created
Which campaigns require you to add manual tags to destination URLs for tracking? A. AdWords and email campaigns B. Email campaigns C. AdWords campaigns D. None of the above
B. Email campaigns
Metrics cannot be paired with dimensions of the same scope. A. True B. False
B. False
1. Which three tags does Google Analytics require for accurate campaign tracking? A. Medium, Source, and Content B. Medium, Source, and Campaign C. Campaign, Content, and Term D. Source, Content, and Term
B. Medium, Source, and Campaign
7. A user with "edit" permissions at the Account level will automatically have "edit" permissions at which other levels? (select all answers that apply) A. User B. Property C. View D. Product
B. Property C. View
To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use? A. Data Import B. The Measurement Protocol C. Browser cookies D. The Networking Protocol
B. The Measurement Protocol
Filters let you include, exclude, or modify the data you collect in a view. A. False B. True Reveal Solution
B. True
Once you have deleted a view, you have a limited number of days to restore that view.
B. True
You may apply a new Custom Channel Group retroactively to organize data that has been previously collected. A. False B. True
B. True
Which of these CANNOT be collected by the default Analytics tracking code? A. Browser language setting B. User's favorite website C. Device and operating system D. Page visits
B. User's favorite website
2. What does the "Users" metric measure? A. The total number of visits to your website B. Users that had at least one session on your site in the given date range C. Users that landed on the homepage of your website D. Users who have signed up to an email newsletter on your website
B. Users that had at least one session on your site in the given date range
By default, when does an Analytics session expire? A. When a user opens another browser window B. When a user is inactive on your website for more than 30 minutes C. At noon every day D. After 30 minutes, regardless of user activity on your website
B. When a user is inactive on your website for more than 30 minutes
2. Which tags are standard Google Analytics campaign parameters? (select all answers that apply) A. utm_adgroup B. utm_source C. utm_medium D. utm_content
B. utm_source C. utm_medium D. utm_content
4. Which formats may be used to add a custom campaign parameter to a URL? (select all answers that apply) A. www.googlemerchandisestore.com/?utm campaign = fallsale B. www.googlemerchandisestore.com/?utm_campaign=fallsale C. www.googlemerchandisestore.com/?utm_campaign=fall_sale D. www.googlemerchandisestore.com/?utm_campaign = fall sale
B. www.googlemerchandisestore.com/?utm_campaign=fallsale C. www.googlemerchandisestore.com/?utm_campaign=fall_sale
Custom Dimensions can be used as which of the following? A. Primary dimensions in Custom Reports B. Secondary dimensions in Standard reports C. All of the above D. Secondary dimensions in Custom Reports
C. All of the above
6. What is a "secondary dimension" in Google Analytics? A. An additional widget you can add to a dashboard for more specific analysis. B. An additional metric you can add to a report for more specific analysis. C. An additional dimension you can add to a report for more specific analysis. D. A visualization that allows you to understand the impact of your data.
C. An additional dimension you can add to a report for more specific analysis.
What is a "secondary dimension" in Google Analytics? A. A visualization that allows you to understand the impact of your data. B. An additional widget you can add to a dashboard for more specific analysis. C. An additional dimension you can add to a report for more specific analysis. D. An additional metric you can add to a report for more specific analysis. Reveal Solution
C. An additional dimension you can add to a report for more specific analysis.
10. What Google Ads report in Google Analytics can show which bid adjustments resulted in higher conversions? A. Campaigns B. Keywords C. Bid Adjustments D. Destination URLs
C. Bid Adjustments
Which report can compare metrics based on user acquisition date over a series of weeks? A. User Explorer report B. Users Flow report C. Cohort Analysis report D. Active Users report
C. Cohort Analysis report
Which data table display compares report metrics to the website average? A. Percentage B. Performance C. Comparison D. Pivot
C. Comparison
Which of these can you NOT share using The Solutions Gallery? A. Segments B. Custom reports C. Custom Dimensions D. Goals
C. Custom Dimensions
1. What feature would be used to compare two date ranges in a report? A. Hourly, Day, Week, Month views in the time graph B. Real-time reports C. Date range comparison D. Account selector
C. Date range comparison
Which of these channels is NOT included in the default Channels report? A. Organic Search B. Display C. Device D. Direct
C. Device
10. What report should be used to check if users are leaving from important pages on your website? A. Landing Pages report B. All Pages report C. Exit Pages report D. Pages report under Events
C. Exit Pages report
Which report indicates the last page users viewed before leaving your website? A. All Pages report B. Landing Pages report C. Exit Pages report D. Pages report
C. Exit Pages report
Which type of Custom Report shows a static sortable table with rows of data? A. Pivot Table B. Map Overlay C. Flat Table D. Explore
C. Flat Table
9. To use Analytics to collect website data, what must be added to the website page HTML? A. Google campaign parameters B. Google Analytics terms and conditions C. Google Analytics tracking code D. A permissions button
C. Google Analytics tracking code
Which tags does Google Analytics recommend to accurately track campaigns? A. Source, Content, and Term B. Medium, Source, and Content C. Medium, Source, and Campaign D. Campaign, Content, and Term
C. Medium, Source, and Campaign
What is required for User ID to track users across different devices? A. A new Analytics account for reporting B. Google Tag Manager C. Sign-in that generates and sets unique IDs D. All of the above
C. Sign-in that generates and sets unique IDs
4. Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site? A. Source, Keyword, Campaign name B. Source, Medium, Keyword C. Source, Medium, Campaign name D. Medium, Keyword, Campaign name
C. Source, Medium, Campaign name
2. What report would best help identify potential browser issues with website traffic? A. The Active Users report B. The New vs Returning report C. The Browser & OS report D. The Source/Medium report
C. The Browser & OS report
3. To quickly generate campaign tags, what tool should be used? A. The Measurement Protocol B. The Segment Builder C. The URL Builder D. The Goal Selector
C. The URL Builder
15. In which order does Google Analytics filter data? A. Alphabetical order by filter name B. The order in which the filters were last edited C. The order in which the filters are applied D. Randomized order
C. The order in which the filters are applied
To recognize users across different devices, what feature must you enable? A. Audience Definitions B. Attribution Models C. User ID D. AdWords Linking
C. User ID
Which of the following criteria could NOT be used for a Dynamic Remarketing audience? A. Users who viewed your homepage B. Users who viewed a search result page on your website C. Users who returned an item they purchased D. Users who viewed product detail pages
C. Users who returned an item they purchased
By default, which of these are NOT Remarketing audiences that you can define? A. Users who played a video on your website B. Users who visited a specific page on your website C. Users who visited your physical store D. Users who speak a particular language Reveal Solution
C. Users who visited your physical store
4. When will Google Analytics end a session by default? A. After 30 minutes, regardless of user activity on your website B. Once the user opens another browser window C. When a user is inactive on your site for 30 minutes or more or closes a browser window D. At noon every day
C. When a user is inactive on your site for 30 minutes or more closes a browser window
6. Which represents the hierarchical structure of a Google Analytics account from top to bottom? A. View > Account > Property B. Property > Account > View C. Account > View > Property D. Account > Property > View
D. Account > Property > View
Auto-tagging is used to collect data from which kinds of traffic? A. Website referral traffic B. Search engine traffic other than Google C. Social media traffic D. AdWords Campaign traffic
D. AdWords Campaign traffic
13. What are the options for filtering data in Google Analytics? A. Exclude data from a view B. Include data in a view C. Modify how data appears in your reports D. All of the above
D. All of the above
7. If the Google Merchandise Store sets up a URL goal of "/thankyou" and a Match Type of "Begins with", which of the following pages on www.googlemerchandisestore.com will count as goals? A. /thankyou.html B. /thankyou.php C. /thankyou/receipt.php D. All of the above
D. All of the above
How would you reduce the time it takes to compile reports in Google Analytics? A. Remove any filters you have added to the view B. Choose "Greater precision" in the sampling pulldown menu C. Remove any Secondary Dimensions you have added to the report D. Choose "Faster response" in the sampling pulldown menu
D. Choose "Faster response" in the sampling pulldown menu
8. How can the amount of data in a sampled Google Analytics report be increased? A. Apply additional filters B. Remove the Secondary Dimension C. Choose "Faster response" in the sampling pulldown menu D. Choose "Greater precision" in the sampling pulldown menu
D. Choose "Greater precision" in the sampling pulldown menu
Where in the HTML of your webpage should you place your Analytics tracking code? A. Just before the closing </body> tag of your website B. Just after the opening <head> tag of your website C. Just after the opening <body> tag of your website D. Just before the closing </head> tag of your website
D. Just before the closing </head> tag of your website
9. What report lists the website pages where users first arrived? A. Events > Pages B. All Pages C. Exit Pages D. Landing Pages
D. Landing Pages
Which report indicates the pages of your website where users first arrived? A. Location report B. Pages report C. All Pages report D. Landing Pages report
D. Landing Pages report
If you wanted to track what search terms customers used to find products on your website, what would you set up? A. Search filters B. Enhanced Ecommerce C. Data Import D. Site Search
D. Site Search
By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website? A. Source, Medium, Campaign, and Ad Content B. Campaign and Medium C. Campaign and Ad Content D. Source and Medium Reveal Solution
D. Source and Medium
3. What report shows what mobile devices were used to view a website? A. The Exit Pages report under "Site Content" B. The Landing Page report under "Site Content" C. The Engagement report under "Behavior" D. The Devices report under "Mobile"
D. The Devices report under "Mobile"
5. What is a "metric" in Google Analytics? A. A dimension that can help you analyze site performance. B. The dates in your date range. C. A segment of data separated out in a report for comparison. D. The numbers in a data set often paired with dimensions.
D. The numbers in a data set often paired with dimensions.
3. What is the "Bounce Rate" in Google Analytics? A. The number of times unique users returned to your website in a given time period B. The percentage of sessions in which a user exits from your homepage C. The percentage of total site exits D. The percentage of visits when a user landed on your website and exited without any interactions
D. The percentage of visits when a user landed on your website and exited without any interactions
Which of these is NOT a benefit of using segments in your data analysis? A. You can analyze users by single or multi-session conditions B. You can isolate and analyze specific conversion paths using conversion segments C. You can compare behavior metrics for groups of users like Converters vs non Converters D. You can permanently modify the data in your view Reveal Solution
D. You can permanently modify the data in your view
By default, which of these is NOT considered a "medium" in Google Analytics? A. organic B. cpc C. referral D. google
D. google
10. When a dashboard is shared with a user, that user can edit the dashboard configuration as they see it. True False
True
5. Once Google Analytics processes data, it's stored in a database where it can't be modified. True False
True
12. A deleted view can be recovered by account administrators within how many days? A. 35 B. 65 C. 95 D. 125
A. 35
Which report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods? A. Active Users report B. Users Flow report C. User Explorer report D. Cohort Analysis report
A. Active Users report
Which report demonstrates how well specific parts of your website performed? A. Content Drilldown report B. Frequency and Recency report C. Location report D. Top Events report
A. Content Drilldown report
What feature would you set up to collect company-specific data such as Member Status? A. Custom Dimension B. Custom Metric C. Custom Filter D. Event Tracking
A. Custom Dimension
Which of these could NOT be tracked using Goals in Google Analytics? A. Customer's lifetime value B. Signing up for a newsletter C. Making a purchase D. Watching a video
A. Customer's lifetime value
9. When selecting "Share Template Link" in the dashboard, what will be shared? A. Dashboard only B. Data only C. Dashboard and data D. Neither dashboard nor data
A. Dashboard only
1. Using tracking code, Google Analytics can report on data from which systems? (select all answers that apply) A. E-commerce platforms B. Mobile Applications C. Online point-of-sales systems D. Systems not connected to the Internet
A. E-commerce platforms B. Mobile Applications C. Online point-of-sales systems
To collect how many times users downloaded a product catalog, what would you set up? A. Event Tracking B. Custom Report C. Calculated Metrics D. Custom Dimension
A. Event Tracking
In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user. A. False B. True
A. False
Segments are applied before sampling in reports. A. False B. True
A. False
You can only apply a Custom Dimension to data that was collected after you created the dimension. A. False B. True
A. False
6. When creating a Goal in Google Analytics, which are required? (select all answers that apply) A. Goal Name B. Goal Type C. Goal Slot ID D. Goal Funnel Visualization
A. Goal Name B. Goal Type C. Goal Slot ID
