History of Graphic Design: Chapter 20 Quiz

When did the logotype became imperative to a company's survival?

1950s

Design Systems for the Olympic Games were set at the:

1964 Tokyo Olympiad, 1972 Munich Olympiad, and 2008 Olympic Games in Beijing.

When did Saul Bass design the new AT&T mark to the firms as "global telephone system" with information bits circling the globe?

1984

What are some of Unimarks clients?

Alcoa, Ford, Motor Company, JCPenny, Memorex, Panasonic, Steelcase, and Xerox

_______________________________________________ was established in 1914 as a professional organization for design, was commissioned in 1974 by the United States Department of Transportation to create a master of thirty-four passenger and pedestrian oriented symbols for use in transportation facilities

American Institute of Graphic Arts

Raymond Loewy created logos for who?

BP, Shell, Exxon

Who created the CBS logo?

Frank Stanton

Who was hired to establish the CBS graphics department and design on-air visuals for its new television division?

Georg Olden

Who did Camillo Olivetti commission to create a logo for his Italian typewriter and business machines company in 1947?

Giovanni Pintori

What is Bernbach famous quote?

Good design is good business

What companies did Paul Rand design for?

IBM, ABC, UPS, Ford, and Yale, and NeXT

_______ it is still a furniture store today, that is more modern and they followed the Bauhaus thinking. I was very important to have the function and to be pretty as well.

Knoll

Who created the design systems for the olympic games in 2008

Min Wang

What companies did Saul Bass design for?

Minolta, Belle Telephone, Kleenex, Girl Scouts

Who created the design systems for the olympic games in 1972?

Olt Aicher

___________________ created Lufth-hansa's whole identity and the graphic standards manual for the company

Olt Aicher

____________________________ changed the way industrial designers engaged with corporate design culture bu assuming more control over entire industrial and visual campaigns

Raymond Loewy

A company in Princeton, NJ started by ______________________________ and ________________________________, was commissioned to draw the final set of thirty-four passenger and pedestrian symbols that were used

Roger Cook and Don Shanosky

American Institute of Graphic Arts appointed __________________________________ as the head of the committee to oversee the construction of this symbol system

Thomas Geismar

After World War II, the national and multi-national scope of many corporations made it difficult to maintain a cohesive image. Therefore, Corporate Identities became a necessity.

True

Chermayeff and Geismar created the New York Subway wayfinding system.

True

Georg Olden is the first African American to achieve prominence as a graphic designer, played a major role in defining the early development of television broadcast graphics.

True

_____________ was founded in 1965 by these three. This group believed that design could be a system of basic structures set up so that other people could implement it effectively

Unimark

Who created the design systems for the olympic games in 1964?

Yusaku Kamekura

Annual Report

a publication issued to stockholders of a public company as required by federal law

Corporate Identity

also called "Visual Identity" or "Identity Design", is a system of visual elements, based on the logo, that is used in a comprehensive and visual consistent program of a company

The graphic standards manual

also called a "corporate identity manual" this was a firm's book of guidelines and standards for implementing its corporate identity program

Masaru Katzumie and Yusaku Kamerkura

art director and design, who were the creative visionaries behind the identity system for the 1964 games in Tokyo

William Golden

as art director at CBS, he created the CBS trademark, which was/is a pictograph of an eye. It remains as one of the most successful trademarks of the twentieth century

Later, in the old American west, livestock became a means of survival. Outlaws would rustle cattle from local ranch owners making it necessary for those ranchers to develop a "____________" to mark their livestock with.

brand

What companies did Chermayeff & Geismar design for?

chase, mobil, PBS, Time Warner Cable, NBC

Propriety Marks

in medieval times, these were compulsory and enabled the guilds to control trade

In the beginning at Unimark, they were so serious about viewing themselves as a design laboratory that they insisted on wearing ____________________ to remind them of their goals

lab coats

What are things that go into the graphic standards manual?

standardized publication format sizes, typography, grid systems, paper specs, and colors

What was the new way Georg Olden came up with due to the limitations of the TV screen?

to start the graphics from the center out

Before the name logo it was called logotypes but before that they were called propriety marks.

true