History of Graphic Design: Chapter 20 Quiz
When did the logotype became imperative to a company's survival?
1950s
Design Systems for the Olympic Games were set at the:
1964 Tokyo Olympiad, 1972 Munich Olympiad, and 2008 Olympic Games in Beijing.
When did Saul Bass design the new AT&T mark to the firms as "global telephone system" with information bits circling the globe?
1984
What are some of Unimarks clients?
Alcoa, Ford, Motor Company, JCPenny, Memorex, Panasonic, Steelcase, and Xerox
_______________________________________________ was established in 1914 as a professional organization for design, was commissioned in 1974 by the United States Department of Transportation to create a master of thirty-four passenger and pedestrian oriented symbols for use in transportation facilities
American Institute of Graphic Arts
Raymond Loewy created logos for who?
BP, Shell, Exxon
Who created the CBS logo?
Frank Stanton
Who was hired to establish the CBS graphics department and design on-air visuals for its new television division?
Georg Olden
Who did Camillo Olivetti commission to create a logo for his Italian typewriter and business machines company in 1947?
Giovanni Pintori
What is Bernbach famous quote?
Good design is good business
What companies did Paul Rand design for?
IBM, ABC, UPS, Ford, and Yale, and NeXT
_______ it is still a furniture store today, that is more modern and they followed the Bauhaus thinking. I was very important to have the function and to be pretty as well.
Knoll
Who created the design systems for the olympic games in 2008
Min Wang
What companies did Saul Bass design for?
Minolta, Belle Telephone, Kleenex, Girl Scouts
Who created the design systems for the olympic games in 1972?
Olt Aicher
___________________ created Lufth-hansa's whole identity and the graphic standards manual for the company
Olt Aicher
____________________________ changed the way industrial designers engaged with corporate design culture bu assuming more control over entire industrial and visual campaigns
Raymond Loewy
A company in Princeton, NJ started by ______________________________ and ________________________________, was commissioned to draw the final set of thirty-four passenger and pedestrian symbols that were used
Roger Cook and Don Shanosky
American Institute of Graphic Arts appointed __________________________________ as the head of the committee to oversee the construction of this symbol system
Thomas Geismar
After World War II, the national and multi-national scope of many corporations made it difficult to maintain a cohesive image. Therefore, Corporate Identities became a necessity.
True
Chermayeff and Geismar created the New York Subway wayfinding system.
True
Georg Olden is the first African American to achieve prominence as a graphic designer, played a major role in defining the early development of television broadcast graphics.
True
_____________ was founded in 1965 by these three. This group believed that design could be a system of basic structures set up so that other people could implement it effectively
Unimark
Who created the design systems for the olympic games in 1964?
Yusaku Kamekura
Annual Report
a publication issued to stockholders of a public company as required by federal law
Corporate Identity
also called "Visual Identity" or "Identity Design", is a system of visual elements, based on the logo, that is used in a comprehensive and visual consistent program of a company
The graphic standards manual
also called a "corporate identity manual" this was a firm's book of guidelines and standards for implementing its corporate identity program
Masaru Katzumie and Yusaku Kamerkura
art director and design, who were the creative visionaries behind the identity system for the 1964 games in Tokyo
William Golden
as art director at CBS, he created the CBS trademark, which was/is a pictograph of an eye. It remains as one of the most successful trademarks of the twentieth century
Later, in the old American west, livestock became a means of survival. Outlaws would rustle cattle from local ranch owners making it necessary for those ranchers to develop a "____________" to mark their livestock with.
brand
What companies did Chermayeff & Geismar design for?
chase, mobil, PBS, Time Warner Cable, NBC
Propriety Marks
in medieval times, these were compulsory and enabled the guilds to control trade
In the beginning at Unimark, they were so serious about viewing themselves as a design laboratory that they insisted on wearing ____________________ to remind them of their goals
lab coats
What are things that go into the graphic standards manual?
standardized publication format sizes, typography, grid systems, paper specs, and colors
What was the new way Georg Olden came up with due to the limitations of the TV screen?
to start the graphics from the center out
Before the name logo it was called logotypes but before that they were called propriety marks.
true
