HM 271 Exam Questions

Managerial decision: a. Analyze large amounts of information b. Apply sophisticated analysis techniques c. Make decisions quickly d. All of the above

d. all of the above (Analyze large amounts of information, Apply sophisticated analysis techniques and Make decisions quickly)

What characteristics do digital marketers need to be aware of? A. staying up-to-date B. following trends C. attack consumers D. A and B only

d. staying up-to-date & following trends

Which of the following is MIS Infrastructure? a.Network & Software b.Client c.Server d.All of the above

d.All of the above (network, software, client, server)

A bit is the largest element of data and as a value of either 0 or 1. True or False

false

True or False: There are a set of tools that allow you to create an app without knowing how to code. You can build apps within hours.

true

True or False: sustaining technology produces an improved product customer are eager to buy

true

You no longer have to pay the mass media gatekeepers to be published or gain attention. t / f

true

What are the three aspects of the evolution of CRM and give an example of each?

· Reporting-Customer identification, asking what happened o Ex: How many units did we make? · Analyzing-customer segmentation, Asking Why it Happened o Ex: Why was production so low? · Predicting-Customer Prediction, Asking What Will Happen o Ex: What will sales be this year?

What are the three out of six of decision-making essentials?

1. Operational decision-making is when employees develop, control, and maintain core business activities required to run the day-to-day operations 2. Structured decisions - situations where established processes offer potential solutions 3. Managerial decision making - employees evaluate company operations to identify, adapt to, and leverage change 4. Semistructured decisions - occur in which a few established processes help to evaluate potential solutions, but not enough to lead to a definite recommended decision 5. Strategic decision making - managers develop overall strategies, goals, and objectives 6. Unstructured decisions - occurs in situations in which no procedures or rules exist to guide decision makers toward the correct choice

What is not a core driver of the information age? a. Data b. Knowledge c. Social media d. Information

c. social media

Describe the differences between a cold site, hot site, and warm site, then pick one and explain why having it is beneficial to a company.

A cold site is a separate and fully equipped facility where the company can move immediately after a disaster and resume business, where as a cold site is a separate facility but it does not have any computer equipment that does not have any computer equipment but employees can still move here after a disaster, and a warm site is a separate facility with computer equipment that requires installation and configuration. A hot site would be beneficial to a company because if a disaster would occur then the employees would be able to move here, not have to worry about installing computer equipment, and carry on with business without having to worry about taking any loses.

What is privilege escalation and what are the two kinds of privilege escalation?

A privilege escalation is a network intrusion attack that takes advantage of programming errors or design flaws to grant the attacker elevated access to the network and its associated data and applications. There are two kinds of privilege escalation: Vertical and Horizontal. Vertical privilege escalation Attackers grant themselves a higher access level such as administrator, allowing the attacker to perform illegal actions such as running unauthorized code or deleting data.Horizontal privilege escalation Attackers grant themselves the same access levels they already have but assume the identity of another user. For example, someone gaining access to another person's online banking account would constitute horizontal privilege escalation.

Who are legitimate users who purposely or accidentally misuse their access to the environment and cause some kind of business-affecting incident? A. Insiders B. Agents C. Authorization D. Password

A. Insiders

Measurements that evaluate results to determine whether a project meets its goals A. metrics B. rules C. procedures D. inches

A. metrics *

Briefly explain how backup and recovery plans better a business. How and where have you seen this in businesses today?

Backup and recovery plans, such as hot site and cold site, enable large businesses to continue running their services and plans with slight moderations. This comes in handy during unplanned situations, like natural disasters. For example, Apple's storage system for customers is icloud, which is beneficial if information is ever lost or you need to store a lot of information.

What is the ability for a system to respond to unexpected failures or system crashes as the backup system immediately and automatically takes over with no loss of service? A. Failover B. Fault Tolerance C. Failback D. Backup

B. Fault Tolerance

Occurs in situations in which no rules/procedures exist to guide decisions towards the correct choice A. strategic decision making B. unstructured decisions C. structured decisions

B. unstructured decisions *

What percentage of people in the world use the internet? A. 10% B. 2% C. 40% D. 100%

C. 40% *

What is a person grounded in technology, fluent in business, and able to provide the important bridge between MIS and the business? A. Client B. Business professional C. Enterprise Architect D. Server

C. Enterprise Architect

Content marketing involves: A. creating/distributing relevant content to defined audience B. developing advertisements for a company C. drive profitable customer action D. A and C only

D. A and C only *(creating/distributing relevant content to defined audience & drive profitable advertisements for a co.)

What is a collection of parts that link to achieve a common purpose? A. Services B. Production C. Management Information Systems (MIS) D. Systems

D. Systems

What is the difference between efficiency and effectiveness MIS metrics?

Efficiency MIS metrics measure the performance of MIS itself, such as throughput, transaction speed, and system availability. Meanwhile, effectiveness MIS metrics measures the impact MIS has on business process and activities, including customer satisfaction and customer conversation rates.

Predictive analysis uses data about people's behaviors to understand intent and predict future actions True/False

False

Describe the seven phases of the Systems Development Life Cycle.

Planning - Brainstorming issues, developing the project plan Analysis - Define any constraints associated with the system Design - Design the system models and the technical architecture Development - Build the database and applications Testing - Write the test conditions, perform system testing Implementation - Write detailed user documentation, provide training for all system users Maintenance - Provide a help desk to support the system users

Q: Who that is the universal term for experts in technology who use their knowledge to break into computers and computer networks, either for profit or just motivated by the challenge. a) Viruses b) Hackers c) Bugs d) Worms

b) Hackers

What is disruptive technology? a. A new way of doing things that initially meets the needs of existing customers. b. A new way of doing things that initially does not meet the needs of existing customers. c. An old way of doing things that initially meets the needs of existing customers. d. An old way of doing things that initially does not meet the needs of existing customers.

b. A new way of doing things that initially does not meet the needs of existing customers. **

Why would someone want to personal brand themselves? What is the positive and negative impacts of having a personal brand?

Someone would want to personal brand themselves because it develops, protects, and optimizes the way that you present your personal brand and professional goals and interests to others. A positive to having a personal brand is that you can get more clients, better jobs, respect, and recognition. A negative to having a personal brand is that you have to be extra careful with what you put online for others to see.

hat term describes a user going onto a website and immediately hitting the back button? a. Leave tendency b. Bounce rate c. Mistake rate d. Snapshot

b. Bounce rate

A system is a collection of parts that link to achieve a common purpose. True/false

True

Which of the following is NOT a component of a sustainable MIS infrastructure a. Grid computing b. Data computing c. Virtualized computing d. Cloud computing

b. Data computing*

What is the definition of Metadata? a. The smallest or basic unit of information b. Details about data c. Compiles all of the metadata about the data elements in the data model d. None of the above

b. Details about data*

What company is a great example of supply chain management? a . Target b . Giant c . Dick's sporting goods d . Walmart

Walmart

What is data? a. A collection of opinions found on the internet b. Raw facts that describe the characteristics of an event or object c. Only meaningful numbers used as descriptors d. Only meaningful words used as descriptors

b. Raw facts that describe the characteristics of an event or object*

What is the definition of a project? a . Measurements that evaluate results to determine whether a project is meeting its goal b . Temporary activity a company undertakes to create a unique product, service, or result* c . Managerial processes d . Data collection

b. Temporary activity a company undertakes to create a unique product, service, or result*

What does the acronym BCP stand for? a. Business continuity plan b. Business choice products c. Broad computer program d. Basic computer product

a) Business continuity plan*

Which of the following is a technological solution that allows publishers to control their digital media to discourage, limit, or prevent illegal copying and distribution? a)Digital Rights Management b) Information Management c) Digital Information Management d) None of the above

a) Digital Rights Management

What are the 3 building blocks of personal branding? a) developing, protecting, and optimizing your brand b) Being true to yourself, protecting, and honesty c) Optimizing your brand, being true to yourself, and respect d) Success, developing, and influence

a) developing, protecting, and optimizing your brand

What is a system? a. A collection of parts that link to achieve a common purpose? b. The software of a computer c. The hardware of a computer d. B and C

a. A collection of parts that link to achieve a common purpose? *

The Systems Development Life Cycle (SDLC) includes all of the following EXCEPT: a. Forming b. Design c. Testing d. Planning

a. Forming*

MIS stands for: a. Management Information Systems b. Missing Information Systems c. Miscommunication Issues System d. Management Issues System

a. Management Information Systems

What is the most prominent force driving competition? a. Technology b. Human Interaction c. Stocks d. Both A & C

a. Technology

What does Web 1.0 refer to? a. The WWW during its first few years of operation between 1991-2003 b. The original Google c. The WWW during its first few years of operation between 2004-2010 d. The network of computers that were first used in the Silicone Valley

a. The WWW during its first few years of operation between 1991-2003*

What is Moore's Law? a . WAN* b . MAN c . CAN d . LAN

a. WAN*

What is the buying and selling of goods and services over the internet? a . Ebusiness b . Global research c . Ecommerce d . Web 1.0

c . Ecommerce*

________is a form of malicious software that infects your computer and asks for money. a) Simpleware b) Ransomware c) Phishing d) Detection

b) Ransomware

Q: What does everyone seek with personal branding despite how agendas may differ? a) A C suite title, respect, honor, and recognition b) Success, money, power, and respect c) recognition, respect, influence, and success d) Influence, money, a stable home life, and success

c) recognition, respect, influence, and success

What is a cold site? a. A separate and fully equipped facility where the company can move immediately after a disaster and resume business b. A separate facility with computer equipment that requires installation and configuration. c. A separate facility that does not have any computer equipment, but is a place where employees can move after a disaster d. None of the above

c. A separate facility that does not have any computer equipment, but is a place where employees can move after a disaster **

Which of the following is responsible for ensuring the ethical and legal use of information? a. Chief information officer (CIO) b. Chief knowledge officer (CKO) c. Chief privacy officer (CPO)

c. Chief privacy officer (CPO)

. What does the acronym CRM stand for? a. Consumer related margins b. Computer recognition management c. Customer Relationship Management d. Customer related marketing

c. Customer Relationship Management*

What does managerial decision making entail? a.Managers develop strategies b.Employees develop, control, and maintain activities to run operations c.Employees evaluate company operations to identify, adapt to, and leverage change d.No procedures exist to guide decision makers

c. Employees evaluate company operations to identify, adapt to, and leverage change*

Which of the following is not an example of the power of business and technology? a. Amazon b. Netflix c. Great American Restaurants d. Zappos

c. Great American Restaurants*

_______ is the forging of someone's identity for the purpose of fraud? a. Pharming b. Phishing c. Identity Theft d. Attacks

c. Identity Theft*

What is the 10,000 hour rule? a. It will take about 10,000 hours to get to know someone b. It will take about $10,000 and 10,000 hours to become an expert in the subject c. It will take about 10,000 hours to become an expert in the subject d. It will take about 10,000 hours to drive somewhere

c. It will take about 10,000 hours to become an expert in the subject **

How does CRM benefit the hospitality industry? a. Customers can easily contact the management team b. Employees can handle customer complaints when they are about occur c. Organizations can find their most valuable customers through recency, frequency and monetary d. RFM prevents major issues related to miscommunication

c. Organizations can find their most valuable customers through recency, frequency and monetary *

What is a service? a. A physical object bought to fulfill a need b. A program that you can download c. Tasks that customers will buy to satisfy a want or need. d. None of the above

c. Tasks that customers will buy to satisfy a want or need. *

What is production? a. The output you receive from your computer b. Production refers only to how a product is produced c. The rate at which goods and services are produced based upon total output given input totals. d. All of the above

c. The rate at which goods and services are produced based upon total output given input totals. *

What type of data is not defined and does not follow a specified format? a. Machine-generated data b. Big data c. Unstructured data d. Human-generated data

c. Unstructured data*

Which of the following is NOT a core driver of the information age? a. Data b. Information c. Knowledge d. Communication

d) Communication

Key performance indicators consists of_____. a. Turnover rates of employees b. Number of products in return c. Create high-quality products d. A and B

d. A and B (turnover rate of employees & number of products in return)

The internet has an impact on almost every industry including: a. Retail b. Financial Services c. Travel d. All of the above

d. All of the above (retail, financial services, and travel)

What are the business benefits of a solid MIS infrastructure? a. Supporting operations b. Supporting Change c. Supporting the Environment d. All of the above

d. All of the above (supporting operations, change and the environment)

What are the three components of supply chain? a. Logistics b. Materials management c. Procurement d. All the above

d. All the above*

Which of the following is not an advantage of an ebusiness? a.Expanding global reach b.Reduce costs c.Improve operations d.Improve data security

d. Improve data security *

What is a network category that spans a large geographic area? a. It declares that the Internet is not necessary in everyday life b. Says technology is imperative to education c. Refers to the relationship between hardware and software d. Refers to the computer chip performance per dollar doubles every 18 months

d. Refers to the computer chip performance per dollar doubles every 18 months*

What is the information age? a. The time period in which the first computer was invented b. The time period when web 2.0 came out c. There is no such thing as the information age d. When infinite quantities of facts are widely available to anyone who can use a computer.

d. When infinite quantities of facts are widely available to anyone who can use a computer.*

A service is the process where a business takes raw materials and processes them or converts them into a finished product for its goods or services True/false

false

A well designed database should include multiple physical views?

false

Amazon is an example of ecommerce. True / False

false

Analytics is the science of opinion-based decision making. t / f

false

Applying sophisticated analysis techniques is NOT a challenge of managerial decision-making. t / f

false

B2B is business to bosses. True/False

false

Cybervandalism is the effort to improve another's website with no personal gain. True or False

false

Hardware consists of the mental or inner-working devices associated with a computer system. true / False

false

Higher quality information allows for a higher chance to make a good decision t / f

false

Personal branding is based on development, protection and reduction. True / False

false

Return on Investment (ROI) is an example of an external key performance indicator (KPI) t / f

false

Sustaining technology is a new way of doing things that initially doesn't meet the needs of existing customers. t / f

false

The Internet has impacted every industry except financial services. True / False

false

True or False: A cold site is a separate and fully equipped facility where the company can move immediately after a disaster and resume business.

false

True or False: A recovery plan is a detailed process for recovering information or an IT system in the event of a catastrophic disaster such as a fire or flood

false

Viruses are sent out by accident and people don't mean to "infect" others computers? True / False

false

A benchmark is the baseline values the system seeks to attain True/False

true

A cold site is a separate facility that does not have any computer equipment, but is a place where employees can move after a disaster. t / f

true

A copyright the legal protection afforded an expression of an idea, such as a song, book, or video game. True or False

true

A majority of people (87%) use internet for travel plans. t / f

true

A password provides authentication of the user? True / False

true

A project is a temporary activity a company undertakes to create a unique product, service, or result True/False

true

Accessibility refers to the varying levels that define what a user can access, view, or perform when operating a system. True or False

true

Bluetooth is a wireless PAN technology that transmits signals over short distances between cell phones, computers, and other devices. True or False

true

Databases maintain information about various objects, events, people, and places t / f

true

High Quality information can significantly improve the chances of making a good decision true/false

true

Huge increases in technology use have greatly amplified energy consumption. t / f

true

If a business comes to a complete halt, it is more costly than using a backup plan to continue. True / False

true

It is not necessary to pay mass media gatekeepers for attention. True / False

true

Logistics includes the processes that control the distribution, maintenance, and replacement of materials and personnel to support the supply chain. True/False

true

Organizations must watch today's business, as well as tomorrow's, when designing and building systems. t / f

true

Search engine is a software that finds other pages based on a keyword matching similar to google True/false

true

Software built correctly can transform with the transforming business t / f

true

The Five basic supply chain activities are plan, source, make, deliver, return True/false

true

True or False: A warm site is a separate facility with computer equipment that requires installation and configuration.

true