Hoot 3 Quiz

When running a Employee Advocacy program, eventually you'll need to pull data to demonstrate the program's effectiveness. Which of the following is not a common metric that program managers will look at?

% decrease in cost per click and cost per impression

Brand advocates are

Dedicated fans

To grow your Facebook audience you should friend potential customers through your personal account, then invite them to Like your Brand Page.

False

When measuring the ROI of your community-building efforts, your focus should be on qualitative data.

False

_______________work best for communities that include seasoned practitioners and professionals who are willing and able to share their expertise.

LinkedIn Groups

To grow your community on Twitter, it is suggested that you should:

Monitor conversations related to your industry and follow people whose interests align with what your community offers

You should use the 3 R's, Relevance, Reach, and Resonance, to help you evaluate advocacy candidates. Resonance refers to ________________.

The level of engagement they have with their audience

On Instagram, you can use "Turn on Post Notifications" to receive a push notification when specific people post content on Instagram.

True

Tracking leads from your community that result in sales is one good way to prove the ROI of your social media program.

True

When planning out your YouTube publishing schedule, stick to _______________, as well as a predictable publishing schedule so your subscribers know when to look forward to your next video and what to expect.

consistent length and production quality

When announcing an Employee Advocacy Program, it's important to reinforce why sharing content on behalf of an employer is in the employee's self-interest. Employee advocates can showcase their engagement by sharing content that portrays the organization in a positive light, thereby _____________________________.

differentiating themselves as a dedicated performer within the organization

Brand Advocacy programs should contain 4 components: Program goals, criteria for selection, a plan for onboarding, and finally, ____________.

plan for continued engagement