Hootsuite Social Marketing Training
When drafting the bio section of a social profile, keep in mind that only the first ____________ will appear to customers in search engine results, so be sure to convey the most important information first. Choose only ONE best answer.
140 characters
What are the length restrictions when posting video content to the main feed of your Instagram account?
3 seconds to 60 seconds
Once you've onboarded a participant into the brand advocacy program, focus on keeping and growing their commitment and cultivating enthusiasm. At the start, check in periodically to make sure your new advocate is engaged and committed. ______________ check ins are a good rhythm
30, 60, and 90 day
________________ increase the efficiency and effectiveness of social marketing tactics. Examples include Upcontent, Right Relevance, BuzzSumo and Hootsuite.
3rd Party Software Tools
To take full advantage of your Twitter Media Gallery, ensure that you've uploaded a minimum of:
6 photos or videos
On your Facebook Page, which feature would you use you want to provide your followers with the ability to Shop Now, Sign Up, or Contact Us.
Call to Action Button
Carrying out social media marketing without a ______________ could result in posts that are unbalanced in tone, subject matter, or purpose. Organizations without this plan will find it more difficult to achieve social media goals and maintain an effective cadence with their posts.
Content strategy
A practical benefit of ________________is that it requires little in the way of resources which can be helpful for organizations that don't have a dedicated content team, but that still want to position themselves as trusted advisors in their industry.
Curated Content
Let's say you're looking to increase the visibility of your company blog. What, in addition to SEO tactics, could you do to make it easy for people to organically find your previously published posts?
Link internally to previously published blog posts
Brand voice/persona should be developed after your social strategy has been implemented for 6 months to see what kind of voice/persona occurs naturally.
false
The value of social advertising lies in the large audience size your company has the potential to reach and the ______________________ social ad platforms offer.
finely tuned targeting capabilities
When it comes to building community, which of the following is not a form of engagement?:
geo-targeted posts and tweets
On Snapchat, a great way to generate buzz and encourage your followers to amplify your brand, is by creating image overlays referred to as __________.
geofilter
On Snapchat, a great way to generate buzz and encourage your followers to amplify your brand, is by creating image overlays referred to as __________.
geogfilters
When creating content for YouTube, keep your videos shareable, accessible, and discoverable by using:
high quality thumbnails, well written titles and descriptions, and relevant metatags
Let's say you're a Social Marketer, and you're about to start curating content for your organization. You're looking for tools that will help make this job more efficient and effective. Which of the following is NOT a feature you would generally look for in such a tool?
list of topics to avoid sharing
A best practice for optimizing your video content for Facebook engagement is to:
make videos longer, so followers can "lean back" to watch
Social media tactics tend to fall into 3 categories:
paid, owned, earned
To grow your community on Twitter, we suggest that you:
participate in conversations related to your industry and follow people whose interests align with what your community offers.
Since a business cannot follow their Facebook followers directly, it's important to build a community and demonstrate customer care by _______________.
responding to questions and comments from customers on your Facebook post's comment threads quickly and thoughtfully
Your social media content strategy should flow naturally from your __________________.
social media strategy and objectives
LinkedIn offers a unique type of paid advertising, where you can send targeted, customized messages to users' LinkedIn inboxes, where it appears alongside other direct messages. This ad type is called:
sponsored in inmail
Which of these is NOT a part of a Social Media Strategy?
Prospecting Strategy for Sales Leads
When running an employee advocacy program, eventually you'll need to pull data to demonstrate the program's effectiveness. Which of the following is not a common metric that program managers will look at?
% decrease in cost per click and cost per impression
When dealing with negative sentiment, you should:
Address it quickly, and take the conversation to private messaging as needed
Social media objectives should:
Adhere to the S.M.A.R.T. framework (Specific, Measurable, Achievable, Resourced, Time-bound).
What element of a Crisis Management Plan defines the process that should unfold once an issue or crisis is identified? Hint: it also includes information about team members who should be engaged, when to pause publishing activities, and who decides when a crisis is over and normal social media operations can resume?
Decision Tree
Instagram doesn't offer many options for formatting your bio within the app, but there is a workaround for adding line breaks to your bio description to make it easier to read. Which of the following best describes this workaround?
Draft your bio using the notes app on your device, then paste your formatted copy into the bio field
You're a social media manager for a hotel chain that's planning a campaign to raise awareness about a new hotel location. Which of the following are examples of S.M.A.R.T. objectives that could support an awareness campaign like this? (PICK TWO)
Drive a certain number of mentions of a relevant branded hashtag in the first two 2 months following the opening. Engage a certain number of local social media influencers to post about their experiences with the hotel in Q1.
Let's say you want to create an Instagram ad, and want a high degree of control over budget, targeting, and creative. Which is the best method/tool to use?
Facebook Ad Manager
When it comes to content marketing on social media, research is the key to understanding what content will resonate with your audience. Begin by looking at your Social Media Audit, and then use network-specific tools such as_______________ and ________________to identify your audience demographics by network.
Facebook's Audience Insights, Twitter Analytics
If you want to run a paid advertisement that appears across a wide variety of websites, videos, and mobile apps, your best choice is:
Google Ads Experience
Individual Instagram Stories have a limit of 15 seconds for video content. However, using Instagram's segments tool, you can record a longer video. The Segments tool then automatically splices this longer video into 15 second segments, that will play consecutively for your viewers. To do this, simply:
Hold down the record button for the duration of your take.
_______________ work best for communities that include seasoned practitioners and professionals who are willing and able to share their expertise.
LinkedIn groups
_______________ have become increasingly important because of the decline of organic views AND because of the overall increase in the volume of content being published on social channels.
Paid tactics
Social media tactics tend to fall into 3 categories:
Paid, Owned, Earned
To ensure your brand is being represented in the best light on Instagram, and to discover content from your customers, you should keep an eye on _____________.
Photos in which your organization has been tagged
In Instagram Stories, you can add up to 10 text hashtags, to support discoverability. What are two techniques you could use the maximum number of hashtags while avoiding a cluttered look? (PICK TWO)
Place a sticker overtop to hide them. Camouflage them by colour matching the text with a background colour.
When optimizing your social media profiles, be sure to provide a consistent business description across all channels. Brainstorm a handful of essential and _____________ keywords that describe your company, and incorporate them into the copy of your About sections.
SEO-friendly
You have just uploaded a 4 minute video clip into your InstagramTV (IGTV) channel. You've added hashtags in the description to support discoverability. What's another tactic you could have used to surface this video to your followers?
Share the video as a Story
When pitching your budget to decision makers, focus on conveying two things; first, demonstrate ROI from the current year, and second:
Showcase the value of the initiatives, campaigns, and goals you have in mind for the coming year.
When it comes to creating video for your social channels, which of the following is NOT a best practice?
Since video will be consumed on mobile, record videos using mobile as well.
Instagram lets you post photos as portrait, landscape, or square. Why is it a good idea to take your photos in the format/orientation you intend to post them in?
So you can better compose all the elements in the shot.
When thinking about influencers you'd like to attract to your brand's community, what is the most important criteria to think about?
Someone who can contribute their trusted insight to your community
Which two of the following are not key components of a Social Media Content Strategy (PICK TWO):
Specifications for Profile Optimization list of content-specific goals and objectives
You are taking photos for Instagram, using your phone's camera, and lighting conditions are not optimal (too bright or too dark). What is the best way to compensate for this, before taking your photo?
Tap on your subject and adjust the exposure slider onscreen.
With respect to content calendar for social media, why is it a best practice to keep a larger monthly calendar with general information about upcoming launches and big events that impact your content strategy, as well as a detailed weekly calendar with specific copy and assets?
To allow yourself flexibility to accommodate new social media trends that might appear unexpectedly.
A social media manager for Athene Suites Hotels has gathered hundreds of vacation photos submitted by followers of the organization's Instagram account. The best of these photos will be posted on the channel in an upcoming campaign that celebrates customers. Which term best describes these photos:
User-generated content
When editing a photo in the Instagram app, which filter would you use to darken the edges of the photo so the viewer's eye is drawn to the centre?
Vignette
Brand advocacy programs should contain 4 components: program goals, criteria for selection, a plan for onboarding, and finally, ____________. Choose only ONE best answer.
a plan for continued engagement
Public Twitter Lists are best used to follow:
industry influencers
When planning out your YouTube publishing schedule, stick to ___________________________, as well as a predictable publishing schedule so your subscribers know when to look forward to your next video and what to expect.
a consistent length and production quality
Tools like Hootsuite Amplify can make running an employee advocacy program easier by allowing you to ______________.
all of these
Let's say you're evaluating a customer of your organization as a potential brand advocate. In addition to the three R's, what's another criteria you could use to determine whether this person would represent your organization well?
brand affinity
When engaging with your community, it's important to keep your ___________ in mind and let it guide your response.
brand's voice and mission
When drafting your social media posts, always aim to end them with a clear:
call to action
On your Facebook Business page, which feature would you use to provide your followers with the ability to shop now, sign up, or contact your organization?
call to action button
Before launching a paid social advertising campaign it's best to have:
clear business objectives, a well defined target audience, multiple ad variations
Shared content can be categorized into two main categories: curated, which is content gathered from trusted sources relevant to your industry, and ________________, which is content produced within your organization including items like blog articles, white papers, infographics, guides, and visuals.
created
Instagram doesn't offer many options for formatting your bio within the app, but there is a workaround for adding line breaks to your bio description to make it easier to read. Which of the following best describes this workaround?
draft your bio using the notes app on your device, then paste your formatted copy into the bio field.
The best method for determining future social media targets is to establish benchmarks. You can do this by __________________.
extrapolating data from past efforts to estimate future success
Instant Experience is a paid advertising feature on Instagram, configured to show media, display a storefront, complete a form, or explore lifestyle images with tagged products. To use Instant Experience, you'll need to create your ad in:
If you have a Facebook Business page, you can also create and manage ______________ ads through the Facebook advertising platform.
Private Twitter Lists are a great way to _________.
keep up with competitors' content without publicly following them
Identifying and defining _______________for the calendar year is essential when planning your social media activity.
key dates and timelines
When optimizing your YouTube page, use_______________________ for grouping together relevant videos so viewers progress naturally from video to video, thus generating more views through their session.
playlists
One benefit to having an employee advocacy program is that social network algorithms generally ____________.
prioritize messages from individuals over those sent by organizations
Which of these is NOT a best practice for sharing content on social media?
re-post content frequently so it can be seen at the optimal times in every timezone
On Instagram, a great way to track key influencers and brand advocates to ensure you're engaging with their content is to:
select "Turn on Post Notifications" for a user's post, in the feed
When posting on your social networks, it's important to:
tailor messages to the unique strengths of each platform, where possible.
You should use the 3 R's, Relevance, Reach, and Resonance to help you evaluate advocacy candidates. Resonance refers to ________________.
the level of engagement they have with their audience
The key question you want to keep in mind while undertaking a social media audit is: "What value is your organization adding to your customers through social media now vs. _______________?"
the value you want to be adding
Your profile picture should be easily recognizable, even at ________ size. Your _________ is usually the best choice.
thumbnail; logo
Your social content strategies should vary by network. For example, your post frequency and volume can be much larger on _________ than other networks. This makes ___________ a great place to post the same piece of content multiple times and recycle evergreen content.
Which of these is NOT a best practice for increasing engagement on Pinterest?
use video content whenever possible
Instagram allows you to include clickable links in the following area(s):
website field
