Hubspot marketing software

Fill in the blank: When identifying a core topic, strive for a monthly search volume of at least _________.

300

What is an entrance?

An entrance is the number of sessions that were initiated on a particular page.

What is a call-to-action button?

A call-to-action button is a clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer.

____________ is an engagement metric that tracks all the interactions a visitor is having across your site until they've been inactive for 30 minutes or more.

A session

What is the definition of contact management?

Contact management is the strategy that focuses on using a software program to store contact information.

If your area of opportunity for growth is to improve your website conversion rate, what would be the best kind of marketing project you could create using Marketing Hub, from the options below?

Content offer campaign

True or false? Your CRM database is available to only the marketing team so that contact information is NOT shared between the sales and service teams.

FALSE

True or false? Local SEO only works when people mention a specific city in their search query.

False

True or false? Marketing automation is only used for nurturing leads

False

True or false? You can only create a campaign once all the assets have been created first.

False

Campaigns usually follow which goal setting framework?

SMART (specific, measurable, attainable, relevant, timely)

True or false? Every time the tracking code fires, HubSpot counts a page view.

Tru

True or false? If you decided NOT to host your blog on HubSpot, you would NOT be able to use the blog-specific reports in HubSpot.

True

Which of the following is NOT a best practice for creating a well-optimized pillar page?

a video

Which of the following is a question to ask yourself when creating new topic clusters?

all above

Who should assist in identifying and documenting your business' buyer personas?

all teams (marketing, executive, sales etc)

Which tool exemplifies the all-in-one approach to reporting on your marketing performance?

campaigns

Where should your call-to-action button lead a visitor who's in the decision stage of the buyer's journey?

case study?

10x and resource pillar pages are best used in which stages of the buyer's journey?

consideration and awareness

Your ___________ is/are the foundation you'll use to create personalized experiences for your contacts in a scalable way for your business.

contacts database

What design element(s) should you consider when creating a call-to-action button?

copy, visuals, location

To market your products and services and nurture relationships in a human and helpful way" is the description of your __________.

email marketing strategy

True or false? You can't develop a buyer persona until you have a testimonial you can use from a real customer.

false

True or false? High exit rates are indicative of a poorly performing page.

false. depends on the content

A/the ___________ is designed to designate which stage your conversations are at with your contacts.

lifecycle stage

_______________ is the software that exists with the goal of automating your marketing actions.

marketing automation

____________ is the breaking up of your contacts into smaller groups of similar people.

segmentation

True or false? There's a difference between a report and a list.

true

True or false? Your contacts database is built upon the CRM.

true

True or false? Your email and conversational channels work together to create relationships and experiences with people.

truuu

A _________ is a series of automated actions that trigger based on a person's behaviors or contact information.

workflow