HubSpot Quiz

What did Simon Sinek recommend you do to get people to buy in to your products or ideas?

Explain to the customer why they need what you're selling

What two networks are you almost guaranteed to find your target audience on?

Facebook and Google

True or False? Advertising won't help you get on the first page of Google's search results.

False

True or False? Recruiters aren't going to be interested in your social media efforts, so there;s no need to track metric related to hiring in social media.

False

True or False? Responding to your audience directly can negatively impact your reputation.

False

True or False? Social selling is not an inbound way to conduct business.

False

True or False? Working with journalists and media personalities is just like working with other influencers.

False

True or False? The number of Facebook users across the world is only slightly fewer than the number of people in India.

False; Population-wise, Facebook has surpassed even China, the country with the largest population, with over 2 billion users.

True or False? When starting out, make sure you are engaging with customer in every single social media channel.

False; although it is great to interact on all social media channels, it is okay when you are starting out to focus on one or two channels where your buyers frequent most.

True or False? 42% of B2B marketers believe they've proved that social media has an impact on their business.

False; only 13% believe that they have had an impact on their business

True or False? Influencer marketing and user-generated content will help you bypass some social media platform rules to help you reach your audience.

False; rules are rules

Why should you include content curation on your social strategy?

It save time and money It builds industry connections It helps you post a larger variety of content (All of the Above)

Language like ____________ can help improve your click-through and conversion rates on social media because language makes the call-to-action seem more time sensitive, which can encourage instant action.

"Today only" or "Ends at Midnight"

Which of the below statements about social listening is true? 1. It gives you the opportunity to measure the performance of your social media. 2. It can ruin your reputation. 3. It can help you monetize your services. 4. It can help you filter messages so your customer service staff doesn't have to deal with them directly.

1. It gives you the opportunity to measure the performance of your social media

What is ad fatigue?

A scenario where an ad that was once received positively starts to show diminishing returns over time

What is an employee advocacy program?

A social media program for all employees to take advantage of

What is a vanity metric?

A surface-level metric that doesn't correlate with your business success.

What is retargeting?

Advertising to people based on previous actions they've taken on your website

Which of these tactics will help you foster more general social engagement? Being funny Asking for reviews Tagging individuals in social post Starting a Facebook group Using Emojis All of the Above

All of the Above

At what point of your advertising process should you run tests and experiments on your ads?

At every stage of the ad creation, implementation, and evaluation process

How do you calculate lifetime value of a customer?

Average yearly revenue multiplied by Average lifespan of a customer

What are user-generated negative hashtags that are used to bring forth negativity towards the brand?

Bashtags

Before you post anything on social media, you should have a clear understanding of your ________.

Buyer Persona

What's a reason why working with influencers and encouraging user-generated content is important?

Changing algorithms on the social platforms People trust recommendations from individuals over brands General Data Protection Rule (GDPR) on privacy limit brand exposure All of the Above*

When monitoring your competitors, take note of their wins, losses, reputation, differentiation, marketing tactics, relationships, alliances, and even their brand voice. These characteristics, and how they change over time, can be used to inform your _______.

Content Strategies Product Roadmap Service Offering (All of the Above)

True or False? Buyer personas are primarily used for developing marketing campaigns

False

Your team is creating a social campaign for an upcoming product launch. Someone designs a great image for this social campaign that does a fantastic job of showcasing the product. How can your team optimize this image for the campaign?

Create multiple versions of the same image that comply with each social channel's ideal image dimensions

Inbound is all about being ________-centric, not competitor-centric.

Customer

When you dig deeper into the development of your buyer persona, what type of information do you want to consider?

Psychographics

Fill in the blank: In the _________ stage, a social media manager needs to be able to react quickly, compassionately, and with authority. They also have to integrate social media messages to the appropriate medium and audience.

Response

Which KPI will executives be more responsive to?

Return on Investment or ROI

In social media content, "tone" refers to:

The moods and attitudes of specific content pieces, which can change depending on the channel, the situation, and the audience.

Social media listening can help ______.

The people in all parts of your organization do their jobs better.

Why are animated gifs useful on social media?

They can help you demonstrate complex concepts quickly

Why is developing community guidelines or "house rules" important?

To let your community know how you'll interact and keep civility within your channels

To be a part of the social conversation, you don't necessarily have to be the subject of it.

True

True or False? One in four consumers lose interest in a company if it doesn't use video on it's social media channels.

True

True or False? People want to talk to people, not brands.

True

What's one reason why brands may fear encouraging user-generated content?

UGC comes directly from users, and content creation is out of the brands control.

What should you do if your competitor experiences a big, public blunder?

Be empathetic and helpful towards your competitor's customers

What three data points do you need to start determining your ad spend?

Customer lifetime value, average lead-to-customer rate, average conversion rate

Why is employee advocacy important to consider as a key area for organizations and brands?

Employees embody company culture and values, so are more trusted than official spokespeople

True or False? An ad performs well on Facebook will not perform well on Instagram and Messenger.

False

True or False? You should develop your social media budget before you create your social media plan.

False; it's hard to develop a budget until you know what you plan to do.

What does "content curation" mean?

Gathering content that's relevant to a particular topic or area of interest and then sharing it with your audience with proper citations

Why would you want to identify who your brand superfans are and reward them?

People are more likely to purchase a product if a friend or someone they admire mentions it in social media

What is a bid?

The maximum amount of money that you're willing to pay for a desired action on your ad

How are voice and tone related?

Tone is a subset of voice

True or False? A crisis plan focuses on what to do when a crisis happens on social media.

True

True or False? Companies delivering customers service see an annual financial gain of 7.5%

True

The following are all ways that social media monitoring can benefit your business, except: 1.Supporting existing customers by answering questions about your product or service 2.Listening and centralizing social conversations about an ongoing marketing campaign 3.Measuring the performance of your latest email marketing campaign 4.Informing your recruiting efforts to help align job descriptions with candidate expectations

Measuring the performance of your latest email marketing campaign

Let's say you conduct an audit of your existing social media content and find that on Twitter, posts with statistics get by far the most likes and retweets. What's the BEST way for you to use this knowledge to inform your future social content plan?

Plan to experiment with publishing more statistics to twitter and perhaps investing time in doing more original research you can pull stats from and publish to twitter and other channels

Why is social media an important part of inbound marketing?

Social media is a one-to-one medium you can use to market in a direct, human way.

True or False? Competitor benchmarking is one leading indicator of revenue success.

True

True or False? Engaging with a customer one-to-one can help a business amplify their reach.

True

True or False? It's possible to pay some influencers with a gift card.

True

True or False? Live streaming on twitter is an important part of social network.

True

True or False? Follower count is often considered to be a vanity metric.

True; just because people follow you doesn't mean the right people are following you.

The most important thing to keep in mind when measuring social ROI is

Using the same metric that you use on other channels

A social media audit will provide you value in all of the following areas EXCEPT: You can determine the best mix of content on the right channels at the right times. You can identify opportunities to better engage with customers. You can adjust budgets and calculate ROI. You can negotiate rates with a social advertising vendor.

You can negotiate rates with social advertising vendors