Info System Final: Chapter 1

A firm that invests in an information system because it is a necessity of doing business does so because it is seeking to achieve which of the following business objectives? A) Survival B) Improved decision making C) Competitive advantage D) Operational excellence E) Customer intimacy

Answer: A

Journalist Thomas Friedman's description of the world as "flat" refers to the: A) flattening of economic and cultural advantages of developed countries. B) use of the Internet and technology for instantaneous communication. C) reduction in travel times and the ubiquity of global exchange and travel. D) growth of globalization. E) increased use of global currencies. Answer: A

Answer: A

Which of the following is the key business metric behind the technologies implemented by Kroger, as discussed in the chapter-opening case? A) Higher customer satisfaction levels B) Survival C) Improved employee morale D) Improved decision making E) Reduced cost of supplies

Answer: A

The six important business objectives of information system investment include all of the following except: A) competitive advantage. B) employee morale. C) improved decision making. D) survival. E) new products

Answer: B

Verizon's implementation of a web-based digital dashboard to provide managers with real-time information, such as customer complaints, is an example of: A) improved flexibility. B) improved decision making. C) competitive advantage. D) supplier intimacy. E) a new product.

Answer: B

Walmart exemplifies the power of information systems coupled with excellent business practices and supportive management to achieve which of the following? A) New business models B) Operational efficiency C) Customer intimacy D) Competitive advantage E) Survival

Answer: B