Information Systems
What is created once based on data that does not change?
Static Report
What are the strategies for entering a new market including broad cost leadership, broad differentiation, and focused strategy?
Three generic business strategies
Select three interactivity measurements.
Time spent viewing the ad Number of repeat visits to an ad Number of pages viewed
The 3 generic strategies
chooses business focus
____________ refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness, including comparison-shopping sites such as Kelkoo and bank account aggregation services such as Citibank. Multiple choice question.
cybermediation
_______ enables users to view details, and details of details, of information.
drill-down
________ is the process within a genetic algorithm of randomly trying combinations and evaluating the success (or failure) of the outcome. Multiple choice question.
mutation
__________ is the ability to look at information from different perspectives, such as analyzing total product sales during a given promotion versus the sales of a single product across all promotions.
slice and dice
What is the digital dashboard analytical capability that allows users to look at information from different perspectives, such as viewing all product sales during a single promotion vs. a single product's sales across multiple promotions?
slice and dice - A pivot is an alternate display of the same data.
_______ data encompasses all raw facts contained within a single process and its purpose is to support daily operational tasks.
transactional
The key term machine to machine (M2M) refers to devices that connect directly to other __________
Devices
Which big data term describes different forms of structured and unstructured data?
Variety
Select the question that can be answered using only raw data
A. What is the lowest sales per week compared with the economic interest rates? B. What is the date, amount sold, and customer number for a sale transaction? C. Which of the perishable items used by a restaurant should be ordered first? Answer B.
What encompasses all organizational information, and its primary purpose is to support the performance of managerial analysis or semistructured decisions?
Analytical Information
What is information collected from multiple sources such as suppliers, customers, competitors, partners, and industries that analyzes patterns, trends, and relationships for strategic decision making?
Business intelligence
What uses techniques that describe past performance and history?
Descriptive analytics
SWOT analysis
Evaluates Project position
The 5 forces model
Evaluates industry attractiveness
Select two terms that represent what is confirmed or validated with a fact
Event Object
Value chain Analysis
Executes business strategy
Select the three generic business strategies Porter identified for entering a new market.
Focused strategy Broad cost leadership Broad differentiation
Which two terms can be used interchangeably with business unit?
Functional area Department
Human-generated structured data is data that humans, in interaction with computers, generate. Which two sources of data are human-generated structured data?
Gaming data Input data
static report types
Last year's sales report Last year's salary report
What is the primary purpose of data democratization?
Make data accessible to all users
What consists of nonproprietary hardware and software based on publicly known standards that allows third parties to create add-on products to plug into or interoperate with the system?
Open system
Select three ebusiness advantages.
Opening new markets Expanding global reach Reducing costs
At which level do employees develop, control, and maintain core business activities required to run the day-to-day operations? Multiple choice question.
Operational Level
Identify the two types of results that occur when you use a search engine
Organic search Paid search
What analyzes the competitive forces within the environment in which a company operates to assess the potential for profitability in an industry?
Porter's Five Forces Model
What is an area of business intelligence, which extracts information from data and uses it to predict future trends and identify behavioral patterns?
Predictive analytics
What is a collection of large, complex data sets, including structured and unstructured data, which cannot be analyzed using traditional database methods and tools?
Big Data
What simulates human thinking and behavior, such as the ability to reason and learn?
Ai
Online ____________ processing is the manipulation of information to create business intelligence in support of strategic decision making. Multiple choice question.
Analytical
What is the science of fact-based decision making?
Analytics
What is the scientific process of transforming data into insight for making better decisions?
Business analytics
_________ data can observe the exact pattern of a consumer's navigation through a site. Multiple choice question.
Clickstream data
Which are critical success factors?
Create high-quality products Reduce product costs Retain competitive advantages
Which of the following are dynamic reports?
Daily stock market price report Available inventory report
A big part of business intelligence is an area called predictive analytics, which extracts information from ________ and uses it to predict future trends and identify behavioral patterns.
Data
The Internet of Things (IoT) is a world where interconnected, Internet-enabled devices or "things" can collect and share __________ without human intervention.
Data
What are the raw facts that describe the characteristics of an event or object?
Data
What occurs when adding additional training examples by transforming existing examples?
Data augmentation
______ support systems model information using OLAP, which provides assistance in evaluating and choosing among different courses of action.
Decision ( DSS)
What changes automatically during creation?
Dynamic report
What is information that returns to its original transmitter (input, transform, or output) and modifies the transmitter's actions?
Feedback
What function does feedback serve within a system?
Helps maintain stability
What is data that humans, in interaction with computers, generate?
Human-generated structured data
What is a world where interconnected, Internet-enabled devices or "things" can collect and share data without human intervention?
Internet of Things(loT)
What is a business function that moves information about people, products, and processes across the company to facilitate decision making and problem solving?
Management information systems
At which level do employees are continuously evaluating company operations to hone the firm's abilities to identify, adapt to, and leverage change?
Managerial
__________ occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person, say by tailoring its website to individuals or groups based on profile information, demographics, or prior transactions. Multiple choice question.
Personalization
Machine-generated data is created by a machine without human intervention. Which two sources represent machine-generated data?
Point-of-sale data Sensor data
What uses past sales data to predict future sales?
Predictive analytics
What type of analytics would take past purchasing data as inputs into a model and then recommend the best pricing strategy for maximizing revenue?
Prescriptive analytics
Select the three characteristics of online transactional processing. Multiple select question.
Processes the information according to defined business rules Updates existing information to reflect the new information Stores the information
What is the rate at which goods and services are produced based upon total output given total inputs?
Productivity
Search engine __________ evaluates variables that search engines use to determine where a URL appears on the list of search results.
Ranking
Select the three main drivers of the DTC sales channel.
Reduced costs Customer experience Data collection
Structured data has a defined length, type, and format and includes numbers, dates, or strings such as Customer Address. Which two sources typically store structured data?
Relational database Spreadsheet
What is a document containing data organized in a table, matrix, or graphical format allowing users to easily comprehend and understand information?
Report
Select the three departments found in a typical company.
Sales Human resources Accounting
______ analysis is the study of the impact on other variables when one variable is changed repeatedly.
Sensitivity
______________content is content that is designed to be easy for readers to consume and to share. ________content captures website visitors' attention by offering small consumable pieces of information that can be quickly read and understood.
Snackable
What is a view of data at a particular moment in time?
Snapshot
What are two sources of unstructured data?
Social media data Satellite images
What has a defined length, type, and format and includes numbers, dates, or strings such as Customer Address?
Structured Data
Business intelligence (BI) is information collected from multiple sources that analyzes patterns, trends, and relationships for strategic decision making. Select the multiple sources.
Suppliers, customers, competitors, partners, and industries
What is a way of monitoring the entire system by viewing multiple inputs being processed or transformed to produce outputs while continuously gathering feedback on each part?
Systems thinking
What is the basic business system that serves the operational level (analysts) and assists in making structured decisions? Multiple choice question.
Transaction processing system
What type of information encompasses all the information contained within a single business process or unit of work, and its primary purpose is to support the performance of daily operational or structured decisions?
Transactional information
_______ data encompasses all raw facts contained within a single process and its purpose is to support daily operational tasks. Multiple choice question.
Transactional information
_______ data encompasses all raw facts contained within a single process and its purpose is to support daily operational tasks.
Transasctional
True or false: Big data is a collection of large, complex data sets, including structured and unstructured data, which cannot be analyzed using traditional database methods and tools.
True
Which big data term describes the scale of data?
Volume
What are the four common characteristics of big data?
Volume Velocity Variety Veracity
Select two terms representing the next generation of Internet use—a more mature, distinctive communications platform characterized by new qualities such as collaboration sharing, and free. Multiple select question.
Web 2.0 Business 2.0
Which DDS analysis technique checks the impact of a single change in a variable or assumption on the model?
What If Analysis
A _______ process patent protects a specific set of procedures for conducting a particular business activity. Multiple choice question.
business
________ is the aggregation of data from simple roll-ups to complex groupings of interrelated information.
consolidation
What are computerized advisory programs that imitate the reasoning processes of experts in solving difficult problems? Multiple choice question.
expert systems
Management ________ systems is a business function, like accounting and human resources, which moves information about people, products, and processes across the company to facilitate decision making and problem solving.
information
What is the ability of an organization to tailor its products or services to the customers' specifications?
mass customization
What is an online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience?
native advertising
Search engine _______________ refers to the process of making URLs more attractive to search engines resulting in a higher search engine ranking.
optimization
_________ analysis finds the optimum value for a target variable by repeatedly changing other variables, subject to specified constraints.
optimization
Select all the factors used to appraise supplier power in an industry.
uniqueness of supplier services number of suppliers availability of substitute products