Information Systems

What is created once based on data that does not change?

Static Report

What are the strategies for entering a new market including broad cost leadership, broad differentiation, and focused strategy?

Three generic business strategies

Select three interactivity measurements.

Time spent viewing the ad Number of repeat visits to an ad Number of pages viewed

The 3 generic strategies

chooses business focus

____________ refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness, including comparison-shopping sites such as Kelkoo and bank account aggregation services such as Citibank. Multiple choice question.

cybermediation

_______ enables users to view details, and details of details, of information.

drill-down

________ is the process within a genetic algorithm of randomly trying combinations and evaluating the success (or failure) of the outcome. Multiple choice question.

mutation

__________ is the ability to look at information from different perspectives, such as analyzing total product sales during a given promotion versus the sales of a single product across all promotions.

slice and dice

What is the digital dashboard analytical capability that allows users to look at information from different perspectives, such as viewing all product sales during a single promotion vs. a single product's sales across multiple promotions?

slice and dice - A pivot is an alternate display of the same data.

_______ data encompasses all raw facts contained within a single process and its purpose is to support daily operational tasks.

transactional

The key term machine to machine (M2M) refers to devices that connect directly to other __________

Devices

Which big data term describes different forms of structured and unstructured data?

Variety

Select the question that can be answered using only raw data

A. What is the lowest sales per week compared with the economic interest rates? B. What is the date, amount sold, and customer number for a sale transaction? C. Which of the perishable items used by a restaurant should be ordered first? Answer B.

What encompasses all organizational information, and its primary purpose is to support the performance of managerial analysis or semistructured decisions?

Analytical Information

What is information collected from multiple sources such as suppliers, customers, competitors, partners, and industries that analyzes patterns, trends, and relationships for strategic decision making?

Business intelligence

What uses techniques that describe past performance and history?

Descriptive analytics

SWOT analysis

Evaluates Project position

The 5 forces model

Evaluates industry attractiveness

Select two terms that represent what is confirmed or validated with a fact

Event Object

Value chain Analysis

Executes business strategy

Select the three generic business strategies Porter identified for entering a new market.

Focused strategy Broad cost leadership Broad differentiation

Which two terms can be used interchangeably with business unit?

Functional area Department

Human-generated structured data is data that humans, in interaction with computers, generate. Which two sources of data are human-generated structured data?

Gaming data Input data

static report types

Last year's sales report Last year's salary report

What is the primary purpose of data democratization?

Make data accessible to all users

What consists of nonproprietary hardware and software based on publicly known standards that allows third parties to create add-on products to plug into or interoperate with the system?

Open system

Select three ebusiness advantages.

Opening new markets Expanding global reach Reducing costs

At which level do employees develop, control, and maintain core business activities required to run the day-to-day operations? Multiple choice question.

Operational Level

Identify the two types of results that occur when you use a search engine

Organic search Paid search

What analyzes the competitive forces within the environment in which a company operates to assess the potential for profitability in an industry?

Porter's Five Forces Model

What is an area of business intelligence, which extracts information from data and uses it to predict future trends and identify behavioral patterns?

Predictive analytics

What is a collection of large, complex data sets, including structured and unstructured data, which cannot be analyzed using traditional database methods and tools?

Big Data

What simulates human thinking and behavior, such as the ability to reason and learn?

Ai

Online ____________ processing is the manipulation of information to create business intelligence in support of strategic decision making. Multiple choice question.

Analytical

What is the science of fact-based decision making?

Analytics

What is the scientific process of transforming data into insight for making better decisions?

Business analytics

_________ data can observe the exact pattern of a consumer's navigation through a site. Multiple choice question.

Clickstream data

Which are critical success factors?

Create high-quality products Reduce product costs Retain competitive advantages

Which of the following are dynamic reports?

Daily stock market price report Available inventory report

A big part of business intelligence is an area called predictive analytics, which extracts information from ________ and uses it to predict future trends and identify behavioral patterns.

Data

The Internet of Things (IoT) is a world where interconnected, Internet-enabled devices or "things" can collect and share __________ without human intervention.

Data

What are the raw facts that describe the characteristics of an event or object?

Data

What occurs when adding additional training examples by transforming existing examples?

Data augmentation

______ support systems model information using OLAP, which provides assistance in evaluating and choosing among different courses of action.

Decision ( DSS)

What changes automatically during creation?

Dynamic report

What is information that returns to its original transmitter (input, transform, or output) and modifies the transmitter's actions?

Feedback

What function does feedback serve within a system?

Helps maintain stability

What is data that humans, in interaction with computers, generate?

Human-generated structured data

What is a world where interconnected, Internet-enabled devices or "things" can collect and share data without human intervention?

Internet of Things(loT)

What is a business function that moves information about people, products, and processes across the company to facilitate decision making and problem solving?

Management information systems

At which level do employees are continuously evaluating company operations to hone the firm's abilities to identify, adapt to, and leverage change?

Managerial

__________ occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person, say by tailoring its website to individuals or groups based on profile information, demographics, or prior transactions. Multiple choice question.

Personalization

Machine-generated data is created by a machine without human intervention. Which two sources represent machine-generated data?

Point-of-sale data Sensor data

What uses past sales data to predict future sales?

Predictive analytics

What type of analytics would take past purchasing data as inputs into a model and then recommend the best pricing strategy for maximizing revenue?

Prescriptive analytics

Select the three characteristics of online transactional processing. Multiple select question.

Processes the information according to defined business rules Updates existing information to reflect the new information Stores the information

What is the rate at which goods and services are produced based upon total output given total inputs?

Productivity

Search engine __________ evaluates variables that search engines use to determine where a URL appears on the list of search results.

Ranking

Select the three main drivers of the DTC sales channel.

Reduced costs Customer experience Data collection

Structured data has a defined length, type, and format and includes numbers, dates, or strings such as Customer Address. Which two sources typically store structured data?

Relational database Spreadsheet

What is a document containing data organized in a table, matrix, or graphical format allowing users to easily comprehend and understand information?

Report

Select the three departments found in a typical company.

Sales Human resources Accounting

______ analysis is the study of the impact on other variables when one variable is changed repeatedly.

Sensitivity

______________content is content that is designed to be easy for readers to consume and to share. ________content captures website visitors' attention by offering small consumable pieces of information that can be quickly read and understood.

Snackable

What is a view of data at a particular moment in time?

Snapshot

What are two sources of unstructured data?

Social media data Satellite images

What has a defined length, type, and format and includes numbers, dates, or strings such as Customer Address?

Structured Data

Business intelligence (BI) is information collected from multiple sources that analyzes patterns, trends, and relationships for strategic decision making. Select the multiple sources.

Suppliers, customers, competitors, partners, and industries

What is a way of monitoring the entire system by viewing multiple inputs being processed or transformed to produce outputs while continuously gathering feedback on each part?

Systems thinking

What is the basic business system that serves the operational level (analysts) and assists in making structured decisions? Multiple choice question.

Transaction processing system

What type of information encompasses all the information contained within a single business process or unit of work, and its primary purpose is to support the performance of daily operational or structured decisions?

Transactional information

_______ data encompasses all raw facts contained within a single process and its purpose is to support daily operational tasks. Multiple choice question.

Transactional information

_______ data encompasses all raw facts contained within a single process and its purpose is to support daily operational tasks.

Transasctional

True or false: Big data is a collection of large, complex data sets, including structured and unstructured data, which cannot be analyzed using traditional database methods and tools.

True

Which big data term describes the scale of data?

Volume

What are the four common characteristics of big data?

Volume Velocity Variety Veracity

Select two terms representing the next generation of Internet use—a more mature, distinctive communications platform characterized by new qualities such as collaboration sharing, and free. Multiple select question.

Web 2.0 Business 2.0

Which DDS analysis technique checks the impact of a single change in a variable or assumption on the model?

What If Analysis

A _______ process patent protects a specific set of procedures for conducting a particular business activity. Multiple choice question.

business

________ is the aggregation of data from simple roll-ups to complex groupings of interrelated information.

consolidation

What are computerized advisory programs that imitate the reasoning processes of experts in solving difficult problems? Multiple choice question.

expert systems

Management ________ systems is a business function, like accounting and human resources, which moves information about people, products, and processes across the company to facilitate decision making and problem solving.

information

What is the ability of an organization to tailor its products or services to the customers' specifications?

mass customization

What is an online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience?

native advertising

Search engine _______________ refers to the process of making URLs more attractive to search engines resulting in a higher search engine ranking.

optimization

_________ analysis finds the optimum value for a target variable by repeatedly changing other variables, subject to specified constraints.

optimization

Select all the factors used to appraise supplier power in an industry.

uniqueness of supplier services number of suppliers availability of substitute products