Intro to Bus Exam chp 9-11

__________ proposed a theory of motivation based on universal human needs

Abraham Maslow

For which of the following businesses would scheduling be important?

a car repair shop, a school cafeteria, a bakery, a manufacturer of hand tools

According to Theory X, workers _____ their work

dislike every facet of

_____ occurs when no money is involved in the exchange of goods or services

Bartering

_______ is the action that people take in buying and using goods and services

Buyer behavior

Oscar Ramirez's job has been redesigned. He has more authority and responsibility and feels the job now is very challenging to him. The company has used job ____ to challenge Ramirez.

Enrichment

_____ is the process in which a firm continuously collects and evaluates information about its external environment.

Environmental scanning

_____ is the process that converts inputs into outputs that can be sold as goods and services

Production

What is Six Sigma?

a quality control process

In a retail store, a point of sales (POS) terminal would be used to:

track inventories

The purchasing function, sometimes called _____,is an important part of any firms production strategy.

procurement

A ______ product is a product for which consumers may search long and hard and for which they refuse to accept substitutes.

specialty

Roger Wu has decided to buy a Porsche. Since there are no Porsche dealers in his community, he must travel almost 200 miles to find a Porsche dealer to purchase the car of his dreams. For Wu, a Porsche is a ______ product

specialty

The father of scientific management was

Frederick Taylor

______ is the process of separating, identifying, and evaluation the layers of a market to design a marketing mix.

Market segmentation

According to ______, workers respond to attention from superiors, and they like their opinions to be valued.

The Hawthorne effect

The _____ style of management is based on a pessimistic view of human nature and assumes that the average person dislikes work, will try to avoid work, prefers to be directed, avoids responsibility, and wants security above all else.

Theory X

Wes Johnston overheard his manager say, "Work is as natural as play and workers seek more job responsibility." This statement supports:

Theory Y assumptions

The Springwood Inn offers a package of room, breakfast, and parking for $225.00. This strategy is called:

bundling

A product that is bought by a company for use in making another product is called a _____ product

business

_____ is a production technique that uses small, self contained work stations and has each perform all or most of the tasks necessary to complete a manufacturing order.

cellular manufacturing

Hans Guten makes furniture according to the specifications of the customer who ordered it. Each piece of furniture he makes is unique. He only makes one piece of furniture a time. Guten is engaged in:

customization

Companies that want to meet the diverse needs of their employees by offering work scheduling options can use

flextime

The goal of inventory management is to:

hold down costs and maintain accurate levels of inventory

The equity theory is concerned with

how fairly a worker is treated compared to coworkers

In Herzberg's theory, salary is an example of a

hygiene factor

Good routing procedures

increase productivity

______ is the expansion of the number of tasks and variety of tasks performed by a worker

job enlargement

The _____ is based on the five P's

marketing mix

In _____, goods are produced using mass production techniques up to a point. Then production is custom tailored to the needs or desires of individual customers.

mass customization

Gantt charts are most helpful when:

only a few tasks are involved

The two new product pricing strategies most often used by marketers are:

price skimming and penetration pricing

A product that passes test marketing is ready for market intorduction, which is called _____, a step that requires extensive logistical coordination

rollout

Which of the following is NOT an example of a job satisfier

salary and fringe benefits

A manufacturing company in which industrial engineers have maximized efficiency by determining the best way to perform every task from tightening a bolt to operating a forklift would be illustrative of

scientific management

Inventory management performs all of the following tasks EXCEPT:

selling

All the accounting personnel at a large construction company work 10 hour days Monday through Thursday and then get a three day weekend. This constructions company permits _____ for its accounting department

a compressed work week

Synergy Oil and Gas builds oil well drilling platforms to customer and government specifications. These platforms can cost as much as $1 billion. Synergy works on one platform at a time, and when it is finished, moves its crew to a new project. Synergy engages in:

customization

The physical arrangement of a production facility is called its:

layout

A ____ layout arranges work flow around the production process. All workers performing similar tasks are grouped together.

process

In general, when a business is engaged in environmental scanning, it looks at all of the following external forces that might affect it EXCEPT

suppliers

The ______ is a specific group of consumers toward which a firm directs its marketing efforts.

target market

The four major groupings of consumer products are:

unsought, convenience, shopping, and specialty.

The categories of heavy, moderate, and light users have to do with which type of segmentation

volume

Frederick Taylor scientific management emphasized

work efficiency