Intro to Marketing 400 ( KSU J.J Brotton)

Conducting business in a way that protects the natural environment while making economic progress is referred to as

sustainable development.

Evaluating the decision and the process used for marketing research occurs in which stage of the process?

Take marketing actions.

Toyotas commitment to a cleaner environment is an example of what social responsibility

societal responsibility

A cohesive marketing mix and the related budget comprise

A marketing program

antecedent state

ATM In house card Walmart greeter

Best Price - Best Product - Best Service

AirTran - Rolex - Zappos

All of the following are parts of marketing that provide value to the consumer and other stakeholders except which?

Human Resources

All of the following are part of the five-step marketing research approach except which?

Investigate the competition.

Examples of a Product:

New App, Republican Candidate

Which of the following is the most important reason that tobacco companies should not consider preteens to be in the market for their products?

Preteens do not have the ability to buy because of legal restrictions.

_________ often triggers a business model change, as it has for companies like Netflix, Barnes & Noble, and Uber.

Technology innovation

All of the following are benefits of licensing except which?

The licensor has full control over its product.

Examples of Price:

Tuition, Valet Parking, Rent

Stakeholder responsibility

Tylenol recall Starbucks coffee

Place (Distribution)

Walmart, home party, target, Coca-cola machine,

Purchase Task

Wedding present cheap cologne expensive cologne

Promotion

Word of mouth, flyer, pop-up ads, magazine

The American Red Cross creates advertisements to encourage people to donate blood. After viewing one, Amanda decided to donate a pint of blood. After she did, Amanda felt happy that she had performed a good deed. Did an exchange occur in a marketing sense?

Yes, because the donated blood was exchanged for a feeling of satisfaction.

societal responsibility

Yoplait donates stony field farm

Consumer ________ helps answer questions such as why people choose one product or brand over another, how they make these choices, and how companies use this knowledge to provide value to consumers.

behavior

A measure of the quantitative value or trend of a marketing activity or result is referred to as

a marketing metric.

The element of the marketing mix that describes a good, service, or idea to satisfy consumers' needs is known as

a product.

If Toyota created a charitable program that donated $100 to the World Wildlife Fund for every Prius purchased by a consumer, this charitable program would be an example of

cause marketing.

In order to understand consumer purchasing patterns for Lay's chips, Frito-Lay market researchers are likely to use ________ because it analyzes large purchase history databases and coupon redemption histories looking for patterns.

data mining

profit responsibility

decline sponsorship administrative charge

Refinery requests for crude oil are based on customer need for gasoline. The demand for crude oil is referred to as ________ demand.

derived

When its beer sales were flat, Budweiser became interested in entering the premixed cocktail segment by providing a product that would appeal to those who don't enjoy traditional beer. It launched Bud Light Lime-A-Rita, a margarita-flavored, beer-based cocktail, sold in cans and bottles and best served over ice. This is an example of

diversification

temporal effects

drive thru late night advertising towards teens dinner time commercials

Lowe's and Home Depot no longer purchase lumber from companies that harvest timber from the world's endangered forests because they have which buying objective?

environmental sustainability

Comparing the results of the marketing program with the goals in the written plans to identify and act on deviations occurs during the

evaluation phase.

A specific research objective from the information obtained in the small groups is to

explore how consumer attitudes towards snacking were evolving.

When a marketing researcher uses business periodicals and U.S. Census reports, she is using

external secondary data.

Companies focus attention on postpurchase behavior to maximize customer satisfaction and retention, engaging all of the follow except which?

filming customers buying product

stakeholder responsibility

focuses on the obligations an organization has to those who can affect the achievement of its objectives Tylenol Recall Starbucks coffee

The production of a Prius was designed by what reason of marketing

green marketing

the goal of the G21 plan was to bring a vehicle to market that represented a great value and had great environmental benefits. The Prius, a hybrid vehicle with a gasoline engine and electric motor combination, was a result of this plan. The Prius is an example of

green marketing.

The scanner data collected by Frito-Lay is a form of ________ data.

internal secondary

To develop a successful marketing plan for a soft drink, the process of ________ would most likely be used to group consumers on the basis of whether they prefer sugar-free and caffeine-free soda, caffeine-free sugared soda, or regular soda with sugar and caffeine.

market segmentation

All of the following are concepts of societal responsibility except which?

moral idealism

Which personal moral philosophy exists in the Consumer Bill of Rights and is favored by moral philosophers and consumer interest groups?

moral idealism

Which personal moral philosophy exists in the consumer bill of rights

moral idealism

Procter & Gamble markets its popular multipurpose cleaner as Mr. Clean in North America and Asia but uses several different brand names like Maestro Limpio and Mr. Proper in other parts of the world. These differences arise because P&G is a(n) _________ firm.

multinational

Recently, St. Joseph Hospital was named one of the "Best Places to Work in Indiana" for the sixth consecutive year. The hospital touts universal values to "keep health care human" and employees consistently put patients first, which unites them in a common goal. Hospital President Kathy Young believes that St. Joseph's __________ makes both her employees and patients happier in her hospital.

organizational culture

purchase decision.

panera

The owners of Old School Brand Authentic Antique Foods researched Civil War records to come up with recipes for the heritage products they market. An offer to be featured in an upcoming edition of Taste of Home magazine would be considered part of the __________ element of the marketing mix.

promotion

alternative evaluation

pros and cons

The linking of the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit is referred to as

relationship marketing.

Although not strictly illegal, the U.S. Justice Department frowns on reciprocity because it

restricts the normal operation of the free market.

A television ad for Volkswagen features several nervous teens examining the damage immediately following a car accident, and the message, "Your parents can only kill you if you're OK." Marketers at Volkswagen are attempting to appeal to consumers' ________ needs according to the Maslow hierarchy.

safety

Marketing researchers often use ________ by selecting a group of distributors, customers, or prospects, asking them questions, and treating their answers as typical of all those in whom they are interested.

sampling

The research and development team will gather important information by first using ________ data.

secondary

Prior to launching the 2003 Prius in the United States, Toyota would have completed a _____ in which Toyota assessed its objectives, strategies, and performance in terms of social responsibility.

social audit

Prior to toyota completing the Prius, the company would have completed a _____ and reassessed its objectives, strategies, and goals

social audit

All of the following are unethical practices of consumers except which?

submitting insurance claims

Germans have not been overly receptive to the use of credit cards such as Visa or MasterCard and installment debt to purchase products and services because of a difference in _________ from American consumers.

values

Physical surroundings

wide aisles in store bakery Nordstroms piano player

Social surroundings

Bring a friend store coffee bar group discount

_____can be thought of as the effective rules of the game, the boundaries between competitive and unethical behavior, and the codes of conduct in business dealings.

Business culture

The chief marketing officer (CMO) is considered part of which organizational level?

Corporate level

the internal response that customers have to all aspects of an organization and its offerings based on direct and indirect contacts is referred to as

Customer Experience

post purchase behavior

Full and happy

The unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and before- and after-sale service at a specific price is called

customer value.

Marketing tactics refer to the

detailed day-to-day operational decisions essential to the overall success of marketing strategies.

problem recognition

growling stomach

profit responsibility

holds that companies have a simple duty: to maximize profits for their owners or stockholders Decline sponsorship Administrative charge

Real estate businesses and farms are examples of

industrial markets.

A parent and her middle school student go shopping for the daughter's first cell phone. What roles is the middle schooler likely to play in the family decision-making process?

information gatherer and user

Toyota's commitment to Prius and creating sustainable practices to reduce its environmental impact worldwide is an example of which concept of social responsibility?

societal responsibility

The term used to identify an organization's long-term course of action designed to deliver a unique customer experience while achieving its goals is referred to as a

strategy.

information search

talk to friends

Marketing refers to

the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

According to the Wall Street Journal article discussed in class, what is dollar amount of supplements sold in the US in 2016

$133 billion

A manufacturer conducts marketing research and estimates that consumers will accept a price of $50 for a pair of sunglasses. If the manufacturer expects to offer trade discounts of 40/10 to retailers and wholesalers, what price will the manufacturer receive for the sunglasses?

$27

College students pay tuition, fees, and other charges each year to attend their educational institution. Using the price equation, what is the final price or cost to attend college for a typical semester based on the following data for an in-state student: tuition = $4,000; technology fee = $25; healthcare insurance = $50; student activity fee = $25; room & board = $5,000; books = $500; transportation & parking = $400; financial aid from work study (10 hours per week at $10 per hour wage)*15 weeks = $1500; scholarships = $1000; and a discount of $500 for taking 15 credit hours?

$7,000

Inelastic Demand Elastic Demand

1.25 Million MacBooks 10 Million Iphones 6.5 Million AirPods 1.6 Million MacBook Air units

According to the video viewed in class, how much of its profits does Chobani give back to help the community?

10%

How is customer service related to logistics management?

A firm must drive down logistics costs as long as it can still satisfy customer requirements.

All of the following are economic indicators except which?

Barriers to entry

Which of the following products and services is an example of a low-involvement purchase?

Bounty paper towels

Transactional Function: Logistical Function Facilitating Function

Buying: Toro Lawn Mowers Risk Taking: Loss for home depot Sorting: Breaking Bulk Storing: Inventory above floor Assorting: One-stop shopping Transporting: Free delivery Financing: 0% financing Info and research: Real-time Data

jury tests refer to

presenting a panel of consumers with an ad and asking for their reactions concerning the ad's effectiveness, appeal, etc.

All of the following are considered dimensions of service quality except which? tangibility cost assurance reliability empathy

Cost

A new KitchenAid refrigerator has a separate cooling system for the freezer, which lessens the humidity in the refrigeration section and reduces spoilage. The change adds to the refrigerator's ________ utility.

Form

Figure 2-10 above is known as a ________, which is helpful for scheduling activities when some must be completed before others can begin.

Gantt chart

According to the generation activity conducted in class, which generation is the "prove it to me" generation?

Gen X

According to the generation activity conducted in class, which generation most values flexibility in the workplace?

Gen Y

The ________ American subculture as a whole prefers buying American-made products, is brand conscious, and is strongly influenced by family and peers regarding buying preferences.

Hispanic

All of the following are examples of marketer-dominated sources of information consulted during an external search except which?

Kelly Blue Book

Which of the following statements regarding newspapers as an advertising medium is most accurate?

Local retailers often use newspapers as their sole advertising medium.

Discount Allowance Geographical adjustment

Poor Chemicals, lots of socks Bigger Bling, Extra Case come and get it, free for all

If Toyota only focused on making a profit it have adapted what type of responsibility

Profit responsibility

Profit: sales revenue Market share unit volume survival social responsibility

Return on investment - Return assessments Black Friday, Nike Golf operating systems, U.S Airways Florida Summer, iPhone linen's n things, Country Club Special Drug Pricing, Hybrid permits

According to the generation activity conducted in class, which generation values face-to-face communication and eye contact the most

Silent

Which of the following statements about traditional and social media is most accurate?

Social media minimizes the extensive time lags that are common for delivering traditional media.

Total Logistics Cost Factors Logistical Cost factor

Transportation: Hyundai, Ford Warehousing & Materials handling: Walgreens, Coca-cola Order processing: Chrysler, SC Johnson Stockouts: Kmart, Safeway Inventory: Toyota, Frito-Lay Return products handling: Phillips, Costco

A wholesaler-sponsored voluntary chain refers to

a contractual relationship between a wholesaler and small independent retailers to standardize and coordinate buying, merchandising, and inventory management efforts.

In marketing, the form of competition that occurs when only one firm sells the product is referred to as

a pure monopoly.

in many geographic areas, there is only a single provider for gas and electric service for businesses and consumers. However, the government regulates that firm to ensure price protection for the buyer. This is an example of

a pure monopoly.

Converting socially responsible ideas into actions involves careful planning and monitoring of programs. Many companies develop, implement, and evaluate their social responsibility efforts by means of

a social audit.

Which of the following is a commonly used organizational buying criterion?

ability to meet delivery schedules

The three major types of vertical marketing systems are corporate, contractual, and

administered.

The headline of a General Motors advertisement in a Reader's Digest magazine read, "I believe these kids will make great engineers. Now I've got to make them believe it." The ad shows an engineer surrounded by seven young people. The ad copy talks about how General Motors believes the more the company puts into the community, the more society will get out of the community. This advertisement is an example of a(n)

advocacy advertisement.

The form of competition where just a few companies control the majority of industry sales is referred to as

an oligopoly.

Tiffany & Co., the exclusive jewelry retailer, manufactures about half of the fine jewelry items for sale through its over 250 specialty stores and boutiques worldwide. This example shows that Tiffany & Co. uses

backward integration.

Latonya developed a website for a local accounting firm in exchange for the company filing her income taxes. This is an example of

barter.

To encourage retailers to pay their bills quickly, manufacturers offer them

cash discounts.

Since 2006, Procter & Gamble has developed a successful brand campaign in partnership with UNICEF that includes the Pampers 1 Pack = 1 Vaccine initiative, which has protected 300 million women and their babies against maternal and neonatal tetanus. This is an example of

cause marketing.

Rema and many of her friends pay between $8 and $11 a month for Netflix, Hulu Plus, or Amazon Prime streaming media content. A new streaming service launches with a cost of $17.99 per month, but sees few customers sign up despite improved features. This is an example of

customary pricing.

Apple's iPod, with more than 25 models introduced but a sharp dip in recent sales, is in which stage of the product life cycle?

decline

Recently, the number of people who attended music concerts, plays, and other live entertainment increased because they had the __________ to enjoy these activities.

discretionary income

Income used to buy luxury items such as a voyage aboard the Queen Mary 2 offered by Cunard referred to as

discretionary income.

A mother of two toddlers would primarily use an internal search during the purchase decision process when purchasing

disposable diapers.

Trader Joe's offers products in biodegradable containers. This is an example of meeting which packaging challenge?

environmental concerns

The Upjohn Company first targeted men for its Rogaine topical solution, a drug to restore hair growth, but later marketed this product to women. In this example, the Upjohn Company is using which of the following market modification strategies?

finding new users

Nalgene's use of BPA-free plastic is an example of meeting which packaging challenge?

health, safety, and security issues

A high-low retailer like Walgreens might temporarily cut the price of Carmex tubes to $0.49, well below its customary price, to attract attention to the product and customers to the store. This temporary price reduction is an example of

loss-leader pricing.

According to the Wall Street Journal article discussed in class, letters were sent alleging these companies _______________

made improper claims

he form of competition in which many sellers compete with substitutable products within a price range is called

monopolistic competition.

Western Digital, the Irvine, California-based maker of disk drives, recalled about 400,000 of its hard drives because of a faulty internal chip. The chip would not affect the disk drive motor until after 6 to 12 months of use. This delay in the problem's appearance meant that many consumers would not think to blame the disk drive manufacturer. But, instead of taking the less expensive route of remaining quiet about the problem, Western Digital chose to offer replacement disk drives for all those that had the faulty chip. This action is an example of

moral idealism.

In terms of privacy, with minor exceptions, recipients of traditional media such as TV or radio ads are completely anonymous. Social media users have

much less privacy and anonymity.

Febreze is an odor-controlling spray that is manufactured by Procter & Gamble. When Febreze was introduced, a few people in an Internet chat room stated that the product was harmful to house pets. Though untrue, the rumor spread. This is an example of

negative word of mouth.

Because consumers respond more favorably to Carmex when priced at $0.99 versus $1.00, many Carmex product prices end with a 9. This demand-oriented approach is known as

odd-even pricing.

Nate needs to get to the engagement party of a friend across the country. His one-way ticket would cost $300 on Friday afternoon, but only $125 if he went early on Wednesday. This is an example of

off-peak pricing.

To reduce the uncertainty created by credence properties, service consumers turn to all of the following except which?

online advertising

in Figure 2-2 above, Box A represents the "why" element of visionary organization. This is referred to as the

organizational foundation.

Most new Carmex products are priced between $0.99 and $2.99, well within reach of the price-sensitive mass consumer market. Carmex is utilizing a ________ strategy with its lip balm products.

penetration-pricing

At the __________ of the consumer purchase decision process, a consumer compares the product with his or her expectations and is either satisfied or dissatisfied

postpurchase stage

Looking to attract more millennial tourists, Discover Los Angeles, the city's tourism office, portrays its city as a hipster utopia in a new campaign. It released a two-minute YouTube video that follows a young couple as they shop for vinyl, take pictures of their food, eat tacos from a food truck, and pose for selfies during a whirlwind day in the city. This ad campaign was an attempt to stimulate ________ demand.

primary

The Kansas state legislature recently banned the use of tanning beds by anyone under the age of 18. This restriction would be an example of which environmental force?

regulatory

In order to effectively classify social media channels and locate the right channel to increase overall influence, Green Team needs to understand the type of social interaction and the media ________, which is the degree of personal contact between the organization and potential members.

richness

In 1962, President John F. Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers. Which of the following is one of the primary principles?

right to be informed

the set of environmental forces that consists of the demographic characteristics of the population and its culture is referred to as

social forces.

Three teenage girls spent an hour at a store trying on various outfits, looking at possible combinations, and asking each other, "How do you think this looks on me?" This situation is most closely related to which of the following situational influences?

social surroundings

All of the following are key factors that influence demand for a product except which?

supply factors

social responsibility refers to

the belief that organizations are accountable to a larger society for their actions.

Which of the following would a marketer use as a synonym for the marketing mix?

the four Ps of marketing

Product, price, promotion, and place are all components of

the marketing mix.

Involvement refers to

the personal, social, and economic significance of the purchase to the consumer.

Back translation is

the practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors.

An approach whereby an organization allocates its marketing mix resources to reach its target markets is referred to as

the strategic marketing process.

in a marketing decision, constraints are likely to be restrictions on the ________ available to solve the problem.

time and money

If Young Explorers realizes that Gabby reacts better to social media than traditional marketing methods because of the ability to post relevant messages instantaneously, this would represent which difference between traditional and social media platforms?

time to delivery

Frito-Lay's overall research objective is to

understand why Lay's potato chip sales are flat.

In terms of media richness, social media types rated highest in media richness are

virtual worlds, both game and social.

Functional discounts are offered to resellers in the marketing channel on the basis of the marketing activities they are expected to perform in the future and

where they are in the channel.

A channel intermediary in the consumer market that sells to other intermediaries, usually retailers, is called a(n)

wholesaler.

societal responsibility

yoplait donates Stonyfield farm

A client needs to use the washroom at her lawyer's office, but upon entry finds it very dirty. This is an example of which dimension of quality?

tangibility

According to the Chobani video viewed in class, how many feet of yogurt would the upper management of Chobani like to see in the grocery store?

60

Service Dominated Balanced Product Dominated

Emergency Visit, Yoga Class Starbucks, Jiffy lube Doritos, Lumber

LinkedIn has over 40 million students and recent college graduates as members. The LinkedIn student link provides the all of the following profile tips for students looking for jobs except which?

Include a photo of yourself having fun.

North Safety Products manufactures butyl gloves that offer permeation resistance to gas or water vapors for workers who use dangerous chemicals like ketones. The company has fixed costs of $10 million for its butyl glove production and unit variable costs of $5 per pair. If the company charges $15 per pair, how many pairs of gloves must it sell to break even?

1,000,000 pairs

Which of the following statements about sustainable development is most accurate?

A mining company that replants native vegetation after mining operations cease practices sustainable development.

The purchase of bottled sparkling water is a low-involvement purchase. How can a market leader such as Perrier keep people buying its brand instead of one of the numerous other brands displayed on retailers' shelves?

Avoid Perrier brand stockouts on retailers' shelves.

Intangibility inventory inconsistency inseparability

Class choice. auto shop Airline Flight. Athletic Club Painter. Restaurant Hair salon. Day Spa

______ is the practice of shielding one or more industries within a country's economy from foreign competition through the use of tariffs or quotas.

Protectionism

Businesses must often make decisions based on the relationship between total revenue and total cost at various levels of output. The ________ is the quantity at which total revenue and total cost are equal.

break-even point

The number of silver sticks ordered for the Moisture Plus product is much lower than the number of yellow tubes ordered for the original Carmex product. With a lower purchase volume, Carmex does not receive a significant discount on the silver tubes from its suppliers. Carmex managers will use a ________ pricing approach to incorporate the price of the packaging into Moisture Plus' final price.

cost-oriented

The group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware is referred to as the

consideration set.

The ________ of the real and digital worlds will allow both student groups to actively engage students through the increasingly popular use of mobile marketing techniques.

convergence

Which of the following is not a consumer-oriented sales promotion?

cooperative advertising

If Young Explorers wants to only pay for those marketing initiatives that are successful in building the size of its membership, which of the following metrics would it use?

cost per action (CPA)

If Green Team wants to understand the costs associated with simply building awareness within the student body, which of the following metrics would it use?

cost per thousand (CPM)

If Toyota were to change its focus from building cleaner, greener cars to only manufacturing cars that made the most money for the firm, regardless of the impact on the environment or society as a whole, Toyota would have adopted a _____ focus.

profit responsibility

The five stages a buyer passes through in making choices about which products and services to buy is called the

purchase decision process.

A snack food company experimented with the frequency of its advertising by working with a local cable provider. On the north end of the city, the frequency was high, while it was only moderate on the south end of town. The company then obtained the checkout scanner data from grocery stores in each part of town for comparison. This is a form of

sales test.

In classifying social media, the degree to which a person's thoughts, feelings, likes, and dislikes are made public is referred to as

self-disclosure.

Comcast provides entertainment content to your apartment, but right before the finale of your favorite show the cable goes out. You call the customer service line and they schedule you for a service call the next day. Cable is a service-dominant offering on the

service continuum.

The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African Americans to use doctors for regular health care maintenance instead of only when they are sick. This is an example of

societal responsibility.

Carmex Moisture Plus is priced between $2.49 and $2.99, a high price compared to the $0.99 Carmex tube. Carmex managers estimated that female consumers would be willing to pay more for the sleek packaging, benefits, and additional ingredients found in the Moisture Plus line and set the price accordingly. Which demand-oriented approach is best reflected in the price of the Moisture Plus line?

target pricing

All of the following are cost-oriented approaches except which?

target profit pricing

The highest-ranking person in an organization who oversees the organization's daily operations and spearheads its strategy planning efforts is often referred to as

the chief executive officer.