JOU 1303 Exam 2

What role did bookstores play in the American colonies? a. Much of the plotting against England was done in bookstores. b. Bookstores aided the spread of learning to working people. c. People from all walks of life gathered in bookstores, thus stimulating the idea of equality. d. Bookstores were gathering places for intellectuals.

Bookstores were gathering places for intellectuals.

Probably the major reason for the greater specialization of magazines today is: a. The ease of producing specialized magazines b. Greater specialization in people's interests c. Increased leisure time d. Advertising

Advertising

What type of publication has not increased in popularity since World War II? a. Tabloids b. Afternoon dailies c. Newsletters d. Suburban weeklies

Afternoon dailies

The newspapers that have been most severely harmed by television and other current social conditions are: a. Afternoon papers in urban areas b. Small town dailies c. Suburban weeklies d. Morning papers in urban areas

Afternoon papers in urban areas.

Which musical number in Singin' in the Rain is best associated with this image? (Singin' in the Rain - dancing girls in pink outfits) a. All I Do is Dream of You b. Good Morning c. Make 'em Laugh d. Fit as a Fiddle e. Moses Supposes

All I Do Is Dream of You

These two characters have just discovered that they: (Star Wars knock off love story) a. Are siblings b. Both like the Bee Gees c. Are both film majors d. Have both been cheating on each other

Are siblings

Travel and recipe columns are published in newspapers to: a. Attract a greater variety of readers. b. Attract particular kinds of readers who can be sold to advertisers. c. Help newspapers fulfill their responsibilities to the public. d. Fill space among ads when there is not enough news.

Attract particular kinds of readers who can be sold to advertisers.

The fact that the motion picture industry is a commercial venture, operating for maximum profits, means increased influence for: a. Exhibitors b. Audience members c. Bankers d. Studios

Audience members

Identify the primary function of the Comics Code Authority (CCA). a. Copy protection method for digital comics b. Sponsors the San Diego Comic Con c. Censorship d. Trade association for comic publishers e. Public relations

Censorship

Which of these factors did not account for higher book sales in the 1980s? a. Higher levels of funding for libraries and education. b. Cheaper methods of printing. c. Gains in the reading population and school enrollment. d. More disposable personal income.

Cheaper methods of printing.

Movable type was probably invented by a(n): a. Chinese b. Italian c. Greek d. German

Chinese

1. The demise of picture magazines such as Life and Look can be traced mainly to: a. The popularity of motion picture newsreels. b. Competition for other picture magazines. c. Competition for television. d. The increased use of photographs in newspapers.

Competition from television.

Of all the gatekeepers below who control the music you are likely to hear, which probably have the most power? a. Disc jockeys b. Promotional personnel c. A&R personnel d. Rack jobbers

Disc jockeys

The largest information and entertainment corporation in the world is: a. The Gannett Co b. Comcast c. Disney d. News Corporation Ltd

Disney

The rapid spread of writing, after it was first developed, was stimulated by people's interest in: a. Poetry b. Drama c. Songs d. News from distant places

Drama

Most newspapers usually have more pages on Wednesday or Thursday because: a. That is when they print most of the press releases and other handouts. b. Most important events generally happen in the first half of the week. c. Most newspapers give advertisers special rates at midweek. d. That is when food stores advertise weekend specials.

That is when food stores advertise weekend specials.

Which of the following is the appropriate line of dialogue for this image? (Singin' in the Rain - black and white first talk film) a. No, no, no. Yes, yes, yes. b. Release me this minute! c. Pierre is the only one for me. d. Unhand me you varlet.

No, no, no. Yes, yes, yes.

What is the major threat today to subscription sales of magazines? a. Decreasing willingness of Americans to pay for anything in advance b. Cut-rate stores c. Postal rates d. Increased mobility of Americans

Postal rates

The highest selling category of books in this country is the: a. Textbook b. Religious book c. Adult trade book d. Professional book

Professional book

The Kinetoscope and Vitascope are early devices for: a. Shooting still pictures b. Projecting or viewing motion pictures c. Processing motion picture film d. Shooting motion pictures

Projecting or viewing motion pictures.

Which of the following is not a music rights organization? a. BMI b. ASCAP c. RIAA d. SESAC

RIAA

By arguing that the camera should function as a human eye rather than a mechanical device, Peter Henry Emerson was urging photographers to: a. Regard photography more as art than science. b. Produce composite photos. c. Engage in more darkroom experimentation. d. Strive for greater realism.

Regard photography more as art than science.

A major theme in magazines during this country's first hundred years was: a. The status of women b. The Industrial Revolution c. Slavery d. Ways to increase crop yields

Slavery

The "news hole" in a newspaper is: a. The space for features which is determined by the size of the hole left after news and advertising are accounted for. b. The amount of space devoted to everything except advertising. c. The space available for advertising after the news stories are laid out on dummy pages. d. The amount of space devoted to hard news.

The amount of space devoted to everything except advertising.

Which of the following was not a factor in the rapid growth of suburban newspapers after World War II? a. The decline in daily city newspapers. b. Advertisers especially like suburbanites. c. Development of offset printing and desktop publishing. d. Growth in number and size of suburbs.

The decline in daily city newspapers.

Depth of field refers to: a. Long focal-length lenses. b. The distance between the closest object and the farthest object in the field of vision. c. The distance between the nearest and farthest points from the camera that appear to be in sharp focus. d. The farthest point the eye can see through the camera lens.

The distance between the nearest and farthest points from the camera that appear to be in sharp focus.

The serious decline of American newspapers in the 1930s was NOT affected by: a. The failure to modernize b. Labor unions c. Radio d. The Depression

The failure to modernize.

The creation of a record album involves many steps. Which of these steps is most closely tied to whether you, as a member of the audience, are likely to buy the product? a. The quality of the production. b. The quality of the artists' performance. c. The quality of the sales and distribution personnel. d. The quality of the publicity and marketing.

The quality of the publicity and marketing.

The Statement of Principle of the American Society of Newspaper Editors is: a. The belief that if you serve the public well, your newspaper will do well financially. b. Beliefs about what makes a successful newspaper. c. The self-regulatory code for newspapers. d. The norms of the field, which any young journalist learns by reading the newspaper, mingling with fellow journalists, and seeing which stories get published.

The self-regulatory code for newspapers.

Advertisers like specialized magazines primarily because: a. Their editorial staffs are more specialized. b. Their ads are not wasted on as many people who are not potential customers. c. Their ad rates are lower than most other types of magazines. d. They are more prestigious.

Their ads are not wasted on as many people who are not potential customers.

According to Becker & Roberts, one of the concerns photojournalists had about digital electronic photography is that: a. Newspapers would opt for electronically made photographs if they were cheaper to produce. b. Their skills might no longer be needed. c. Their photographs could be electronically altered prior to publication. d. Television photographers would be better suited to operate an electronic system.

Their photographs could be electronically altered prior to publication.

Radio and television have an advantage over magazines and newspapers in building circulation mainly because: a. They do not depend on literacy. b. They can increase audience size with no increase in production costs. c. They appeal to a broader range of people. d. They do not depend on the postal service and carriers.

They can increase audience size with no increase in production costs.

Which of the following does not help publishers sell magazine subscriptions? a. Direct mail agency b. Trade agency c. Catalogue agency d. Telephone agency

Trade agency

Editor and Publisher, Broadcasting, and Sales Management are known as: a. Specialized journals b. Professional journals c. Trade journals d. News magazines

Trade journals

A regular monthly comic is about 22 pages of content. a. True b. False

True

A&R personnel are responsible for finding talent. a. True b. False

True

An increase in the value of property is one factor that has made drive-in theaters practically obsolete. a. False b. True

True

Edison developed the phonograph while trying to improve long distance telegraph and telephone technology. a. False b. True

True

If you fail to use quotation marks or otherwise indicate when you are using someone else's words, you are guilty of plagiarism. a. False b. True

True

Image Comics is the 3rd largest comic book publisher in the U.S. a. True b. False

True

In general, women's magazines have greater circulation than men's. a. True b. False

True

Most of DC's comics are superhero titles. a. True b. False

True

Newspapers in the past few decades have been becoming more standardized a. False b. True

True

One of the survivors of technological change in the recording industry has been the vinyl disc. a. True b. False

True

One reason that exaggerated/improbable/fantasy anatomy is common in comics is that fantasy anatomy is easier to draw. a. True b. False

True

The intense competition among newspaper publishers leading up to and during the Spanish-American War created the first real photo reporters. a. False b. True

True

There are single issues of comic books that are worth more than $1 million. a. True b. False

True

Rap music traces its origins to: a. Jazz music of the 1930s b. African spirituals c. The Vietnam War d. Urban inner cities in the 1970s

Urban inner cities in the 1970s.

Which of the following did Vaudeville NOT do to aid the development of films in the late 1800s? a. Vaudeville agents become movie distributors. b. Vaudeville brought attention to this new medium. c. Vaudeville theaters were used for films as well as live acts. d. Vaudeville served as an outlet for film exhibition.

Vaudeville agents became movie distributors.

On what day of the week are new comic books released? a. Monday b. Tuesday c. Wednesday d. Thursday e. Friday

Wednesday

The most popular movie actors during the early days of the motion picture industry: a. Received much attention and publicity from the studios. b. Were trained by the studios for the special art of screen acting. c. Were not acknowledged or publicized by the studios. d. Were freelancers, working for a variety of studios

Were not acknowledged or publicized by the studios.

Which of the following is NOT a criterion for determining whether the use of some copyrighted material is a "fair use" and does not require permission from the copyright holder? a. The effect of the use on the potential market for the copyrighted work. b. The nature of the copyrighted work. c. Whether the part used is taken out of context. d. Whether it is for an educational purpose.

Whether the part used is taken out of context.

Which of the following is NOT true of the extraordinary photographer Margaret Bourke-White? a. Documented the fate of Southern sharecroppers. b. Became the first woman to go on an Air Force combat mission. c. Known for her famous photos of the Manzanar Relocation Camp during WWII. d. Worked for Life magazine.

c) Known for her famous photos of Manzanar Relocation Camp during WW2.

Which of the items below apply to comic books (check all that apply): a. Since the beginning primarily intended for children b. Account for a large percentage of magazine sales c. Influential because of their large audience d. Primarily reliant on the established magazine and book distributors e. As digital comic sales increase, print sales decrease f. Moved to "direct sales" model through specialty stores in the 1970s g. Publishers did great damage to the industry by overreacting to threats of government censorship h. An "in between" medium—not really a book, not really a magazine i. Characterized by a strong "geek factor" j. A tiny part of the U.S. publishing industry

f. Moved to "direct sales" model through specialty stores in the 1970s g. Publishers did great damage to the industry by overreacting to threats of government censorship h. An "in between" medium—not really a book, not really a magazine i. Characterized by a strong "geek factor" j. A tiny part of the U.S. publishing industry

The sale and rental of motion pictures on discs and streaming is: a. Slightly more than box office sales b. Only a fraction of box office sales c. Half the amount of box office sales d. More than twice the amount of box office sales

Slightly more than box office sales

Which of the following is most closely associated with this film? (cowboy holding a gun) a. Thomas Edison b. D. W. Griffith c. George Melies d. Edwin S. Porter e. Lumiere Brothers

Edwin S. Porter

Which of the following is associated with the development of the double-sided disc recording (what we generally called "a record")? a. Samuel F. B. Morse b. Rick Rubin c. Emile Berliner d. Thomas Edison e. Alexander Graham Bell

Emile Berliner

"Cross-ownership" refers to the ownership of more than one magazine (or more than one radio station, more than one newspaper, and so forth). a. False b. True

False

A newspaper chain is the order in which a paper processes a story from the initial event to the published piece. a. False b. True

False

Block booking is when one studio tries to prevent theaters from booking films from other theaters a. True b. False

False

Cylinder recordings were technically inferior to disc recordings, which is the primary reason that they failed in the marketplace. a. False b. True

False

Decisions by school board officials to remove library books considered objectionable have no First Amendment implications. a. True b. False

False

Fanny Hill was one of the first female printers in the American colonies. a. False b. True

False

Kodak introduced the Brownie camera just before World War II. a. True b. False

False

Magazine publishing is the most stable of all mass media business, a. False b. True

False

Magazines are more similar to each other than newspapers are. a. True b. False

False

Most printing presses in the American colonies were owned by the government. a. False b. True

False

On the whole, men read more books than women do. a. True b. False

False

Once Edison saw that the phonograph worked, he knew that the primary application would be playing music. a. True b. False

False

Payola is music industry slang for royalty payments a. True b. False

False

The Motion Picture Patents Company helps studios or individuals secure patents on inventions that can be used in making movies. a. False b. True

False

The Speed Graphic camera records pictures on a video disc. a. True b. False

False

The most widely read magazine in America is Reader's Digest. a. True b. False

False

The penny press was more political than newspapers had been in earlier periods. a. True b. False

False

Valuing up-to-the-minute news was one of the earliest norms to develop among journalists. a. True b. False

False

What is the most important contribution independent and small record companies make to the industry? a. Increasing competition within the industry b. Finding and popularizing previously unknown artists. c. Supplying independent distributors with records. d. Creating more work for musicians.

Finding and popularizing previously unknown artists.

Which musical number in Singin' in the Rain is best associated this image? (Singin' in the Rain - green pantsuit and the violins) a. Good Morning b. Fit as a Fiddle c. Moses Supposes d. Make 'em Laugh e. All I Do is Dream of You

Fit As A Fiddle

Which of the following is associated with this film? (black and white moon) a. George Melies b. Lumiere Brothers c. Thomas Edison d. Edwin S. Porter e. D. W. Griffith

George Melies

The person responsible for creating Life magazine was: a. Alfred Eisenstaedt b. Gardner Cowles c. Stefan Lorant d. Henry R. Luce

Henry R. Luce

Which of the following is the most appropriate line of dialogue for this image? (Singin' in the Rain - woman performing on the stage) a. What's wrong with the way I talk? b. If we bring a little joy into your humdrum lives, it makes us feel as though our hard work ain't been in vain for nothin'. c. You bet she got fired. I arranged it. d. I have final say on my publicity, not you. e. I am a - "a shimmering, glowing star in the cinema firmament."

If we bring a little joy into your humdrum lives, it makes us feel as though our hard work ain't been in vain for nothin'.

What major contribution to the film industry was NOT made by the independent producers and distributors when they were competing with the Trust (in the period from 1910 to 1915)? a. Developed the star system. b. Improved motion picture equipment so that the independents could make better films than the Trust. c. Began the move of the film industry to the west coast. d. Introduced feature-length film

Improved motion picture equipment so that the independents could make better films than the Trust.

What movie character is being references by the male actor in the background? (Star Wars knock off love story, fat guy in the background) a. Chewbacca b. Jabba the Hutt c. Lando Calrissian d. Boba Fett

Jabba the Hutt

What writer/artist team was responsible for creating the X-Men, the Incredible Hulk, and the Fantastic Four? a. Stan Lee and Steve Ditko b. Jack Kirby and Stan Lee c. Jerry Siegel and Joe Shuster d. Bob Kane and Bill Finger e. Joe Simon and Jack Kirby

Jack Kirby and Stan Lee

Compared with the magazines of today, early magazines in this country were: a. Less specialized b. About equally specialized c. More specialized d. We do not know enough about early magazines to answer this

Less specialized

Which of the following is associated with this film? (knocking down a wall) a. Lumiere Brothers b. Edwin S. Porter c. Thomas Edison d. George Melies e. D. W. Griffith

Lumiere Brothers

All of the following are media forms or genres that are popular worldwide. Which of these forms is not dominated by U.S. producers? a. Pop music b. Episodic TV drama c. Manga d. Chick flicks e. Feature films

Manga

How are independent record companies linked to major record companies? a. Independent companies often operate as subsidiaries of the major companies. b. Independents avoid any link to major record companies. c. Many of the independents contract with major companies to handle some aspects of the production and distribution processes. d. The majors contract with the independents to take over the handling of some artists.

Many of the independents contract with major companies to handle some aspects of the production and distribution processes.

What percentage of space in the average newspaper is taken up by advertising? a. Less than 10 percent b. More than 50 percent c. Roughly 15-20 percent d. About 30 percent

More than 50 percent.

Studies of newspaper readership show generally that the part of the paper read by the most adults is: a. Display advertisement b. Sports c. National news d. Comics

National news

The term "yellow journalism" was based on: a. The paucity of investigative stories around the turn of the century. b. The color of the print in the comic section. c. The appearance of an old newspaper. d. A popular comic strip.

A popular comic strip.

The Sedition Law was: a. A statute which prohibited anyone from libeling Congress or the president. b. A statute enforced by the Royal Governors to control the American colonists. c. A statute which strengthened freedom of the press. d. A statute to control secret plotting against the government.

A statue which prohibited anyone from libeling (defame someone by publishing a libel) Congress or the president.

Which of the following is most closely associated with this film? (KKK) a. Lumiere Brothers b. George Melies c. D. W. Griffith d. Thomas Edison e. Edwin S. Porter

D. W. Griffith

What advantages for the recording industry were gained by the development of tape technology? a. It led directly to Goldmark's invention of the long-playing record. b. News of the development attracted additional capital for expansion of the industry. c. It facilitated the adoption of the new electrical system for recording to replace the mechanical system. d. It permitted long, continuous recording and easier editing.

It permitted long, continuous recording and easier editing.

The drawback of the Ermanox camera was that: a. It was not a miniature camera. b. It uses individually-loaded glass plates. c. Its lenses were too slow. d. It was too bulky.

It used individually-loaded glass plates.

How do composers receive payment for the use of their materials on the radio, in jukeboxes, and so forth? a. Music rights organizations collect annual fees for the commercial use of music and distribute them to member composers, authors, and publishers. b. Radio stations, jukebox companies, and others pay a royalty each time a record is played. c. Royalties from record companies on records sold provide the only payment to artists. d. Musicians' unions collect fees and distribute them among members.

Music rights organizations collect annual fees for the commercial use of music and distribute them to member composers, authors, and publishers.

A major disadvantage of the importance of literary agents in getting books published is that: a. Some authors have trouble getting an agent. b. Some agents are dishonest. c. Authors must pay top agents too large a share of their royalties. d. Agents have too much influence on authors.

Some authors have trouble getting an agent.

A good example of vertical integration is: a. The many sequels spawned by a successful film. b. The effect created by persistence of vision. c. The collaboration of producer, director, writer, and actors in the making of a motion picture. d. Sony's purchase of Columbia Pictures

Sony's purchase of Columbia Pictures.