JTC-100 Chapter 10 Quiz

An author's royalty from book sales is generally between _____ percent of the net price of the book.

A: 5 and 15 Reason: Typically, an author's royalty is between 5 and 15 percent of the net price of the book.

Why is having a population that reads books important to democracy and society?

A: Books help us understand what is beyond our own experience. Reason: Books have played an important role not only in spreading the idea of democracy but also in connecting us to new ideas beyond our local experience.

What was the first English work to be printed in book form?

A: Canterbury Tales Reason: Chaucer's Canterbury Tales became the first English work to be printed in book form.

Which of the following is an example of a trade book?

A: Harry Potter and the Deathly Hallows Reason: One of the most lucrative parts of the industry, trade books include hardbound and paperback books aimed at general readers and sold at commercial retail outlets. The industry distinguishes among adult trade books (including hardbound and paperback fiction; current nonfiction and biographies; literary classics; books on hobbies, art, and travel; popular science, technology, and computer publications; self-help books; and cookbooks), juvenile books (ranging from preschool picture books to young-adult or young-reader books), and, beginning in 2003, comics and graphic novels.

What was one of the most challenged books of the past decade?

A: I Know Why the Caged Bird Sings Reason: Some of the most challenged books of the past decade include I Know Why the Caged Bird Sings by Maya Angelou, Forever by Judy Blume, the Harry Potter series by J. K. Rowling, and the Captain Underpants series by Dav Pilkey.

Why might e-publishing be attractive to some authors despite the lower sales?

A: It allows for higher royalty rates for authors. Reason: Because e-books make publishing and distribution costs low, e-publishing has enabled authors to sidestep traditional publishers. A new breed of large Internet-based publishing houses, such as Xlibris, iUniverse, Hillcrest Media, Amazon's CreateSpace, and Author Solutions, design and distribute books for a comparatively small price for aspiring authors who want to self-publish a title, which can even be formatted for the Kindle or iPad. Although sales are typically low for such books, the low overhead costs allow higher royalty rates for the authors and lower retail prices for readers.

The characteristic rapid edits, creative camera angles, compressed narratives, and staged performances of what television channel heavily influenced the advertising industry in the mid-1980s?

A: MTV Reason: MTV promoted a particular visual aesthetic—rapid edits, creative camera angles, compressed narratives, and staged performances.

What is NOT one of the major segments of professional books?

A: Music Reason: Traditionally, the industry has subdivided professional books into the areas of law, business, medicine, and technical-scientific works, with books in other professional areas accounting for a very small segment.

Which celebrity's famed book club produced an instant best-seller whenever a book was added to the list?

A: Oprah Winfrey Reason: One of the most influential forces in promoting books on TV has been Oprah Winfrey. Even before the development of Oprah's Book Club in 1996, Oprah's afternoon talk show had become a major power broker in selling books

The word paper is derived from what word?

A: Papyrus Reason: As early as 2400 BCE, the Egyptians wrote on papyrus (from which the word paper is derived), made from plant reeds found along the Nile River.

Who invented the codex?

A: Romans Reason: The first protomodern book was probably produced in the fourth century by the Romans, who created the codex, a type of book made of sheets of parchment and sewn together along the edge, then bound with thin pieces of wood and covered with leather.

Why do many older books, particularly those printed during the nineteenth century, deteriorate?

A: They are printed on acid-based paper. Reason: Another recent trend in the book industry involves the preservation of older books, especially those from the nineteenth century printed on acid-based paper, which gradually deteriorates.

Why did radio and magazines fare better than the book industry during the world wars and the Great Depression?

A: They were less expensive and could cover topical issues immediately. Reason: Radio and magazines fared better because they were generally less expensive and could more immediately cover topical issues during times of crisis. But after World War II, the book publishing industry bounced back.

Writers signed to a contract often receive _____, which is an early payment against future royalty earnings.

A: advance money Reason: s part of their contracts, writers sometimes receive advance money, an early payment that is subtracted from royalties earned from book sales.

Developed by the Chinese, the technique of applying sheets of paper to a block of inked wood with raised surfaces is called

A: block printing Reason: To make mechanically produced copies of pages, Chinese printers developed block printing—a technique in which sheets of paper were applied to blocks of inked wood with raised surfaces depicting hand-carved letters and illustrations—as early as the third century.

What person would be responsible for correcting the grammar in an author's manuscript?

A: copy editor Reason: While copy editors attend to specific problems in writing or length, production and design managers work on the look of the book, making decisions about type style, paper, cover design, and layout.

What person in a publishing company provides authors with feedback and makes suggestions for improvement?

A: developmental editor Reason: After a contract is signed, the acquisitions editor may turn the book over to a developmental editor, who provides the author with feedback, makes suggestions for improvements, and, in educational publishing, obtains advice from knowledgeable members of the academic community.

In the Middle Ages, books that included decorative, colorful illustrations and designs were known as

A: lluminated manuscripts. Reason: Many books from the Middle Ages were illuminated manuscripts. Often made for churches or wealthy clients, these books featured decorative, colorful designs and illustrations on each page. Their covers were made from leather, and some were embedded with precious gems or trimmed with gold and silver.

During the Middle Ages, clergymen, known as scribes, were responsible for advancing

A: manuscript culture. Reason: During the Middle Ages (400-1500 CE), the Christian clergy strongly influenced what is known as manuscript culture, a period in which books were painstakingly lettered, decorated, and bound by hand.

The popular paperbacks and dime novels of the late 1880s were sometimes referred to as pulp fiction because

A: of the cheap machine-made pulp paper they were printed on. Reason: By 1885, one-third of all books published in the United States were popular paperbacks and dime novels, sometimes identified as pulp fiction—a reference to the cheap, machine-made pulp paper they were printed on.

What allowed books to be printed from photographic plates instead of metal casts?

A: offset lithography Reason: In the early 1900s, the development of offset lithography allowed books to be printed from photographic plates rather than from metal casts, greatly reducing the cost of color and illustrations and accelerating book production.

Professional books are

A: often geared toward a particular field and have to be special ordered, like law or medical books. Reason: The counterpart to professional trade magazines, professional books target various occupational groups and are not intended for the general consumer market.

According to a study conducted by the Pew Research Center about Americans' reading habits,

A: the average number of books read per year among all Americans is twelve. Reason: A Pew Research Center study found that 76 percent of Americans age eighteen and older had read at least one book in the past year. Moreover, they experience books across several formats: 69 percent read a book in print, 28 percent read an e-book, and 14 percent listened to an audio book. Among all Americans, the average number of books read per year is twelve, and the median is five (that is, half of adults read more than five books, half read fewer).

A scholarly work about medieval theatre history written by a professor is likely an example of what type of book?

A: university press book Reason: The smallest division in the book industry is the nonprofit university press, which publishes scholarly works for small groups of readers interested in intellectually specialized areas, such as literary theory and criticism, history of art movements, and contemporary philosophy.