LAW

1. Which type of reference price is presented by a marketer for the consumer to use to compare with the current price?

External references price

1. Nominal decision-making is sometimes referred to as

Habitual decision making

Rational choice theory implicitly or explicitly assumes a number of things about

1. -consumer choice that are often not true, such as -consumers have the skill and motivation to find the optimal choice -consumers seek one optimal solution to a problem and choose on that basis and the optimal solution does not change as a function of situational factors such as time pressure, task definition, or competitive context. • ALL ARE CORRECT -the optimal solution does not change as a function of situational factors such as time pressure, task definition, or competitive context.

1. What are the types of consumer problems?

Active and inactive

1. Which approach to problem identification focuses on a particular activity such as lawn maintenance?

Activity analysis

1. Which of the following statements is true regarding moods?

Ad and brand attitudes are often influenced in a mood-congruent manner.

1. Which of the following tends to be more holistic in nature, and the brand is not decomposed into distinct components that are evaluated separately from the whole?

Affective choice

1. All the brands that a consumer thinks of as penitential solutions are known as the?

Awareness set

1. involves tracking consumer click patterns on a website and using that information to decide on banner ad placement.

Behavior targeting

1. Joyce will only drink Pepsi, and she feels an emotional attachment to it. That is the brand she was brought up on is the one she continues to drink every day. Joyce is exhibiting

Brand loyalty

1. Which of the following is a non-compensatory decision rule?

Conjunctive elimination-by aspects All of these choices are correct. lexicographic disjunctive

1. Decisions made by consumers regarding the situation can create significant social problems as well as opportunities for marketers.

Disposing

1. Which approach to problem recognition attempts to determine human capabilities in areas such as vision, strength, response time, flexibility, and fatigue and the effect on these capabilities of lighting, temperature, and sound?

Human factors research

1. The evoked set is also called the

consideration set

Nancy usually considers price and quality when she must make a major purchase, such as an appliance or an automobile. These two features represent Nancy's

evaluative criteria.

1. Which type of decision-making involves recognizing a problem for which there are several possible solutions?

limited decision making

1. Sales personnel, websites, and advertising represent which type of information source?

marketing sources

1. If in response to a problem, a consumer recalls a single, satisfactory solution, no further information search or evaluation may occur. The consumer purchases the recalled brand and has occurred.

nominal decision making

1. Doubt or anxiety regarding a purchase a consumer has made is known as

post-purchase dissonance.

1. Unplanned purchases are further subdivided into which two categories?

reminder and impulse

1. A socially defined occasion that triggers a set of interrelated behaviors that occur in a structured format and that have symbolic meaning is referred to as a

ritual situation.

1. The increase in product valuation based on "mere" ownership is called

the endowment effect.

1. James likes to eat a strawberry Pop-Tart for breakfast before school. After about two weeks of this, he starts to get bored with that and switches to waffles. James is displaying which type of behavior?

variety-seeking

1. Gail was participating in the market research study, and she was given 20 pairs of brands of shampoo and asked to indicate which pair is most similar, which is second most similar, and so forth until all pairs were ranked. Which type of indirect measurement technique used to assess Gail's evaluation criteria does this represent?

Perceptual mapping

1. Extend decision-making with the brand in the evoked set that requires which marketing strategy?

Preference strategy

The probability of a consumer experiencing post-purchase dissonance, as well as the magnitude of such dissonance, is a function of which of the following?

1. The difficulty of choosing among the alternatives. The importance of the decision to the consumer. All these choices are correct. The degree of commitment or irrevocability of the decision. The individual's tendency to experience anxiety

1. Which of the following is not a situation in which consumer behavior occurs

All of these are situations in which consumer behavior occurs

1. The financial cost, time cost, and effort cost are examples of social risk.

All these choices are correct. actual risk. physical risk. economic risk.

1.Which of the following are indirect measurement techniques used to determine consumers' evaluation criteria?

Projective techniques and perceptual mapping

1.What are the types of consumer problems

Inactive and active

1. Karen is going to the mall to purchase new shoes. Based on her prior experience with Nine West and her positive attitude toward them, she plans on looking at the nine west store first. Her decision to visit the Nin we store is based on which source of information?

Memory

1. Shoppers who browse and/or purchase in more than one channel are known as

Omni-channel shopper

1. The situation interacts with the marketing activity and the individual to determine behavior. Which of the following is a marketing activity?

Package

1.Doubt or anxiety regarding a purchase a consumer has made is known as

Post-purchase dissonance

1.Extended decision-making with the brand in the evoked set required which marketing strategy?

Preference strategy

1. The retail attraction model is also called the

Retail gravitational model

1. Which of the following statements is false regarding information search?

Searching for information is free.

Which of the following is not the type of cost associated with perceived risk

Spatial cost

1. Kelly likes to shop at target. She really likes the archer farms brand with the rooster on the label, which is one of Target's own brands and can only be purchased there. Three types of brands are known as....

Store brands

1. A given consumer's or target market's perception of all the attributes associated with a retail outlet is generally referred to as the

Store image

1. An attribute used to stand for or indicate another attribute is known as

Surrogate indicator

1. Approaches to reduce online privacy concerns include

The use of security verification systems

1. When orange juice attempted to expand the various times of day when consumers would see orange juice as an appropriate beverage to consume, they were trying to influence which situation.

Usage

1. Campbell's soup used several advertising campaigns that stressed the benefits of soup in general. For example, one tagline used was "Soup is good food." and another was "Never underestimate the power of soup." Which type of problem recognition was Campbell's attempt to stimulate?

generic problem recognition

1. Which of the following occurs when a consumer actively acquires a product that is not used or used only sparingly relative to its potential use?

product nonuse

1. Jessica and her friends are 16 years old and like to shop at Abercrombie & Fitch, which is a clothing store targeted at teens and young adults. They like to go in that store because there are usually some cute guys working and shopping there. Even though there are some parents shopping with their teens, the other customers are usually teens like themselves. The other individuals present in this store represent the

social surroundings.

1. The purchase decision and consumption process are always secure in the context of

specimen salvation