Macs 100 Exam 3

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The news on television

-Camel News Caravan (Sponsored) -the turning point, an ideal, a goal for public interest -Newsreels

Media is the first protection of?

the Bill of Rights

1980s Changes in the Movie Business- New revenue streams

-home video -pay cable -product placement -product tie ins -strategic cross promotion

results of the Telecommunications Act

-major market conversion 1999 -"Mirror" broadcasts in 2003 (both signals running) -Full switch by 2006

Chinese censorship requirements for The Meg

-no swearing -representation requirements (China doesn't "look bad")

1980s Changes in the Movie Business- Media Synergies

-soundtrack -music videos (MTV) -Video games -Action figures/toys -fast food

What do focus groups gage

effectiveness and electability

TV is the site for what?

tech convergence like Xbox, PlayStation, Roku, AppleTv

The tipping point of Vietnam on CBS

"A Stalemate"

What is Netflix's brand?

"Our brand is personalization"

Jaws

(1975) -Based on a best seller -Brokered as a Talent Agency (IMC) Package -Increase in Promotion ($2.5 mil) -Strategic Summer release -$470 million global

DVD

(1997) -Digital efficiency -More information (on disk); less space required -Additional content

Walter Cronkite and Kennedy

(CBS) shoulder nation's grief; bringing nation together -Veitnam

Vertical integration

-Conglomerate owns production, distribution, exhibition -Franchises feed conglomerate's other divisions (music, TV, video) -Theatrical release as "loss leader": Most money made through licensing, ancillary markets, etc

The Meg (2018)

-Considered a full co-production under Chinese regulations. Domestic release for US and China

Wolf of Warrior 2

-Helped China surpass $7.5 billion in a single year -Surpassed US box office: $1.05 billion by Nov. 17 vs China's $1.4 billion -Government imposed "blackouts" of movie imports help box office -Blockbuster advice from Russo Brothers (Avengers 3 & 4) and featuring Frank Grillo ( Captain America" Winter Soldier)

Hollywood Made in China

-Hollywood films enter Chinese market after Chinese censors' approval -U.S. efforts to increase market quotas in China: "Exchanging freedom of expression for market access" -The demand for content from Hollywood & the requirements for accessing the Chinese market is shaping media -Additional footage for Chinese release; emphasis on Chinese cast

What did Fox News encompass

-Innovation: Patriotic identity -fewer reporters -pundits -personality driven -Rating success

Dr. Horrible's Sing-Along Blog

-Joss Whedon; July 2008 -$200,000 self-funded -"Hosted" by Hulu, sold on iTunes, DVD -Grossed $3 million

Youtube series to TV series

-Misadventures of an Awkward Black Girl -Broad City High Maintenance -Alternatino

"Inside the Binge Factory"

-More than $6 billion in debt during global expansion (Not Profitable)

Creating ideological "Niche Markets"

-Networks courted conservative pundits and failed -Created their own constructed ideological identity

How Broadcast Journalism Expanded

-Nightly broadcasts -Sunday morning

1980s Changes in the Movie Business- Effects of video

-Pan and scan -Video assist -Closer framing -Indie film stimulus -Porn industry stimulus

Password Sharing

-Potentially 300 minion viewers over 125 million subscribers -Definite possibility of shows with 30-50 million viewers

Misadventures of a Awkward Black Girl

-Producer brought in after ep. 4 -Kickstarter funded -$4k in 1 day; $56.2k raised -Social Media. Word of mouth -Insecure (HBO)

1970s-1980s Blockbuster Strategies

-Saturation Booking (releasing into many theaters at once) -strategic release date (summer; holidays) -Youth Market targeting -Special Effects/Technological Innovation -Saturation advertising (TV, Radio, Digital Forms) -Big opening weekend

FOX news and the daily show

-Seemingly different; share characteristics -both addressed niche market -audiences select their perceived accuracy -Both personality driven -partisan agenda and "adversarial press"

Amy McCarthy Hearings

-Self Sponsored -Government subcommittee on Red Infiltration -a media event

Blockbuster & Ancillary Markets Rules

-Source material supplies narrativity and intellectual property -Story can be continued -Adolescent (or formative) loner male hero; weak to heroic -Manichean universe of black and white, good and evil -Hero mirrors antagonist: internal struggle -Dazzling CGI and action sequences at regular intervals -Violence, but within PG-13 standards -"Happy ending" but also open ending for continuation -Non-carnal love story

1980s Changes in the Movie Business- Release "Windows"

-Theatrical -Home Video -Pay-per-view -Pay cable -Broadcast Television

Co-production filming of The Meg

-does not need to be imported under China's quota system -Right-holders (Warner/Flagship) share more from box office -Gravity Pictures handles release, bypassing the state-owned enterprises for quota films

1952 Stevenson vs Eisenhower

1952 U.S. presidential election The precedent was set... Eisenhower won

CNN

1980, Cable in 20% of households, Substantial losses

Netflix Timeline

1998- DVD rental and sales site- 925 titles 2007- streaming 2008-10- game consoles, internet tv, apple products 2013-Original shows (House of Cards, Arrested Development, Orange is the New Black) 2014- 50 million members globally 2015- First original film (Beasts of No Nation) 2016- 190 countries. Stranger Things 2017- 100 million members globally

How many DVD renters does Netflix still have?

2.7 million

Prime Time News Magazine Shows

60 minutes (1968-Present), Personality Driven, Emotional, Manipulative? -Popular, rating success

Telecommunications Act of 1996

Act that allows any communication business compete in any market against any other $$ for digital conversion

Iraq War

Crisis News, post 9/11 consensus, following government request to downplay effects of war, resistance counterargument, little antiwar coverage, firing critics

Lydon Johnson "Daisy"

Attack Ads was a controversial political advertisement aired on television during 1964 U.S. presenting election by incumbent president Lydon B. Johnson's campaign. One of the most controversial political advertisements ever made.

What about Attack Ads

Audiences don't like them but they work, drive down voting

Ted Turner

Billion owner, mid-80s profitability

Corporate bias

Business reporting at the expense of the labor issues, corporate crime and environmental damages

Edward R Murrow

CBD Radio, See it Now TV, Korea, Red Scare, Amy-McCarthy Hearings

Chinese box office compared to U.S. box office

Chinese box office exceeds US in the first quarter of 2018 Chinese= $3.17 billion U.S.= $2.85 billion

Alternatino

Comedy Central: Web 2015; Network 2019

20th century radio

Commercial Journalism, Objectivity, Consensus

The Medium Bias

Content chawed by the medium. Television generates an emotional connect (60 minutes) over analysis

DVR in 1999

Digital Video Recorder -Re-playable content stored as digital files -used for purchased or rented video -concerns from advertisers )fast forwarding through ads)

VCR

Disruption of "flow" -Time shifting; recording broadcasts; pre-recorded rentals -TV largely left out of pre-recorded market

Transmedia

Extends narrative beyond source media text -ex: Star Wars

The public interest

FCC Regulatory Mandate, beyond entertainment, educational journalism

National Election Coverage

Focused on politics not policy -entertainment -election fatigue

Campaign Ad spending for 2020

Forbes magazine estimated $6 billion

Agenda Setting

Framing what is address and left out in a story

Horse Race Coverage

Game instead of substance

TV on DVD

Huge breakthrough -X-Files s. 1 in 2000 -Rescue underperforming shows (family guy)

Official Bias

Journalism through "official channels" press secretary. White House sources -government sources set the agenda, "objective", less adversarial -refrain from tough questions and investigations -Deflect counter arguments to politicians

TV on DVD; DVD forming content:

LOST, arrested development complex rewatch able by design

International Netflix shows

Licensed shows can debut internationally as Netflix shows ex: Riverdale

Important shared moments on Newsreels

Moon landing, Challenger, OJ Trial

Netflix logic

More content lures new subscribers -Existing ones to watch more content -More Watching means more data -Less risk with future programming

Drawing expensive creatives

Murphy, Rhimes, Barris

"Netflix Show"

Netflix believes there is no such thing

Influential & Profitable Shows

Nightline, 20/20, Dateline

Netflix thoughts on publishing ratings

No upside because it is subscription revenue (sponsor-less)

Binge factor quote to better understand

One foot in Silicon Valley; one in Hollywood

Netflix most streamed original show

Orange is the New Black

Political Media Consultants

act as Ad agencies -campaign finance reform -pursuit of cost-free TV air time

Netflix's thoughts on their shows

Shows DON'T define our brand; our brand DOES NOT define content

Wolf Warrior 2 box office sales

box office $854 million -2nd highest grossing single market release (after Star Wars: The Force Awakens in the US)

Print medium

Print allows for detail, nuance. Reader sets the pace. Generates depth of understanding

The Newscast

Reading copy on location of World War II

Significance of the Reese's/Hershey product placement in ET

Reese's paid $1 million for placement, a $1 million investment paid $15-20 million in dividends -sales tripled in 2 weeks

Checkers speech

Speech from Nixon in 1952 when he was accused of improprieties relating to a fund established by his backers to reimburse him for his political expenses. this speech worked

Digitization

Streamlining distribution and consumption

Newsreels

Television turns to the movies

Macro-Industrial Forces

conglomeration -merger and acquisition -Integration of film, TV and home video -Streaming and other post-release distribution streams

Top 3 Streamed Shows on Netflix

The office Friends Parks and Recreation

Mittell: Convergence TV

Transformation from analog to digital in the 1990s

High Maintenance

Vimeo 2012 to HBO 2016-present

2007 Writer's Strike

WGA Strike: 12,000 TV and film writers -Issue: Corporate Ownership of Digital Content or Composition for Digital Content -California lost $2 billion and 37,700 jobs

Globalization

World looks to Hollywood for content

Broad City

Youtube 2009 to Comedy Central 2014-2019

Foreign Language Content

growth in foreign markets, needs to offer content made in their countries

DTV

hundreds of channels available

Pack Journalism

imitation and emphasis on sensationalism for ratings

Television medium

immediate, intimate, "Authenticity" without complexity

DVR/TiVo data harvesting

is for programmers and advertisers

What has changed from the old "pilot" model

it is outdated; almost every project goes straight to series now

Fox News

mid-1990s, graphics, "fair & balanced"

Example of ancillary markets

non-theatrical markets for feature films, like home video, television, Pay Per View, VOD, Internet streaming, airlines

Taste Clusters

programming based on massive viewer data. Targeting niche viewers

"Church and State"

public Affairs programming: documentaries (ex: "harvest of shame" and Civil Rights Coverage)

Examples of theatrical premium formats

ragedy; Comedy; Melodrama; and Drama

The public forum

the government supported, adversarial press

What has Netflix broken

the model of Ad Sponsored television programming

Media and Liberal Democracy

the reproduction of information, the informed electorate

Vietnam

the television war, profiles of the military and counter culture

DTV references

to new digital broadcasting standards -greater fidelity of sound and image (1996)


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