Mail Order Catalogs

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Who did Sears compete with?

Alvah Curtis Roebuck

What did A. Montgomery Ward do at first?

He sold goods to country stores.

What was Ward's plan?

He would start a company with a HQ in Chicago and sell everything.

What were the problems with A. Montgomery's first job?

Old goods, small numbers were sold, and there were high transportation costs.

What was the Grange?

Patrons of Husbandry.

Who was Ward's competition?

Richard Sears

What was RFD?

Rural Free Delivery, it helped his business

What would homeschoolers use as atlases,math books...

catalogs

What was Sears especially good at?

sales gimmicks


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