Management Info Systems Final

Which of the following is NOT an example of larger, conventional firms working with sharing economy startups?

Apple's purchase of Beats to give new musical artists more exposure.

________ preform the work that users and firms are directly interested in accomplishing and can be thought of as places where a user's real work is done

Applications

______ refers to software for creating, maintaining, and manipulating data.

DBMS

______ is the term used to describe raw facts and figures.

Data

Cloud vendors that are hosting hardware, operating system, database, and other software, which clients can then use to build their own applications, are said to be providing:

Software as a service

Why does United use the Expedia Affiliate Network to offer hotel and other travel bookings to their customers?

United does not have to invest in their own travel booking system and they get a cut of Expedia sales.

App developers often lament the ________ created within apps where data is more tightly controlled by a service provider and where firms must comply to the usage policies of the platform provided.

Walled garden

A firm that provides hardware and services to run websites of others is known as a

Web hosting service

In database terminology, a record represents

a single instance of whatever the table keeps track of.

The bulk of Facebook's revenue comes from

advertising.

Firmware refers to

control software stored on nonvolatile memory chips.

When a firm has an IPO, it is said to have

gone public, selling shares on a public stock exchange for the first time.

Technology products with particularly strong security features are said to be:

hardened

Software that is free and whose code can be accessed and potentially modified by anyone is referred to as _____.

open source software

The deep web refers to

sites that cannot be indexed by Google and other search engines.

Advertisers might consider using an ad network because

they can advertise across a series of sites.

Advertisers were frustrated with traditional ad channels such as print and television because

they had no way or measuring effectiveness

Rent the Runway started their business by offering minimum variable products instead of building a website or logistics system because

they wanted to validate assumptions about product market fit

Apple's IDFA identifier is a unique snippet of random text used by developers to:

track consumer behaviors on iOS devices

An Uber-commissioned study claims the firm's impact on the US economy tops $____________ a year.

2.8 billion

If Rent the Runway receives an invoice for 450,000 impressions, their sales quote was for ___________ CPMs.

450

Most e-commerce shoppers buy brands they are already familiar; however, ______ percent of Rent the Runway customers rent brands they've never bought before.

98

Which of the following statements is true about AirBnB's revenue model?

AirBnB charges both property owners and guests as part of transactions on their website.

Which of the following is NOT a reason why Rent the Runway appeals to designers?

All of the above are reasons why Rent the Runway appeals to designers.

_____is a term used to describe unpredictable, but highly impactful events.

Black swans

_______ refers to the process of combining aspects of reporting, data exploration and ad hoc queries, and sophisticated data modeling and analysis.

Business intelligence

As an advertiser, you have acquired the services of Google to display your ads. You have a set budget for the campaign, and Google will charge you when users click on your ad. This form of online advertising is known as:

CPC

The amount charged every time an ad appears 1,000 times on a website is known as:

CPM

________ refers to the practice of ensuring that an organization's systems operate within required legal constraints, and organizational obligations.

Compliance

Employees, at their own initiative, can go to SocialText or Google Sites and set up a wiki, Wordpress to start blogging, or subscribe to SaaS offering like Salesforce.com, all without corporate oversight and approval. This ______ of technology is one of the challenges associated with the adoption of SaaS models.

Consumerization

Firms that collect and resell data are known as:

Data aggregators

______ refer to databases focused on addressing the concerns of a specific problem or business unit.

Data marts

_______ is the process of using computers to identify hidden patterns in and to build models from large data sets.

Data mining

_____ is a set of standards for exchanging messages containing formatted data between computer applications.

EDI

_________ refers to a software package that integrates the many functions of a business, such as accounting, finance, inventory management, and human resources.

Enterprise resource planning

Which of the following did not help create demand for Rent the Runway?

Flash sale sites were on the rise, creating tremendous interest in the flash sales model of Rent the Runway.

_______ are model- building techniques where computers examine many potential solutions to a problem, iteratively modifying various mathematical models, and comparing the mutated models to search for a best alternative function.

Genetic algorithms

Entrepreneurs are scrappy in their quest to gather market intelligence and understand how customers respond to their offerings. How did AirBnB's CEO gather additional intelligence on how the firm was being used?

He lived out of AirBnB rentals full time.

All devices that connect to the internet are identified by an assigned numeric value. The numeric value is known as the

IP address

Which of the following statements is true of the term "cloud"?

It refers to a collection of computing resources available for access over the internet.

The following is true of software as a service (SaaS)

It refers to software that is made available by a third-party online.

Which of the following is NOT true regarding the competitive dynamics of most sharing economy marketplaces?

Late movers have a substantial advantage in this market since inventory should be cheaper to acquire for those firms that have entered markets more recently.

________ refer to older information systems that are often incompatible with other systems, technologies, and ways of conducting business.

Legacy systems

The following sets of software represents the constituents of the LAMP stack:

Linux, Apache, MySQL, Perl

What is Walmart's motivation for sharing data with its supply partners?

Lowering prices of products.

A ________ is a system that provides rewards and usage incentives, typically in exchange for a method that provides a more detailed tracking and recording of consumer activity.

Loyalty program

_____ is a type of AI often broadly defined as software with the ability to learn or improve without being explicitly programmed.

Machine learning

What are software development methodologies?

Methods to divide tasks related to software creation and deployment up into tasks targeted at building better products with stronger product management guidelines and techniques.

Which of the following is NOT true about mobile app development?

Mobile apps are considered far easier to develop than websites, in fact, most managers can create robust apps using drag and drop tools.

A ______ is an AI system that examines data and hunts down and exposes patterns, in order to build models to exploit findings.

Neural network

Installing a complex set of an organization's legacy systems on someone else's hardware can be a brutal challenge. For that reason, we can expect most cloud computing efforts to focus on:

New software development projects

______ refers to software that is free and where anyone can look at and potentially modify the code.

Open source software

_______ provide the standards, syntax, statements, and instructions for writing software.

Programming languages

Cloud computing refers to:

Replacing computing resources with services provided over the internet.

________ is by far the most popular language for creating and manipulating databases.

SQL

________ refers to a precise set of instructions that tell the computer hardware what to do.

Software

The follwing statement related to open source software is true.

The flagship OSS product is the Linux operating system, now available on all scales of computing devices.

Which of the following is true of scripting languages?

They are often designed to be interpreted within their applications

All of the costs associated with the design, development, testing, implementation, documentation, training and maintenance of a software system are collectively termed as:

Total cost of ownership.

The Internet Protocol Suite consists of the Internet Protocol and _______

Transmission Control Protocol

What is the difference between collaborative consumption firms Zilok and Chegg?

Zilok provides inventory provided by participating "citizen suppliers", Chegg owns its own inventory.

Suppose you have a popular blog and you want to leverage it to make extra money. Because your web traffic is high, you have decided to add links to direct users to online storefronts. if the user makes a purchase at the storefront, the seller has agreed to share a percentage of the revenue with you. This form of marketing is known as:

affiliate programs

As an IT leader in a fast growing technology, which software development methodology would you implement to ensure your firm can make adjustments when necessary?

agile

The sharing economy consists of which of the following?

all of the above are true

Studying Facebook provides a context for understanding which of the following?

all of the above are true.

Uber's commitment to data allow the firm to

all of the above are true.

An ad that runs before a user arrives at this or her intended destination on a website or in an app is known as

an interstitial

Due to the complexities of consumer data privacy policy, organizations should

assemble an internal team that will monitor relevant and complex issues related to information systems.

Systems that use data created by other systems to provide reporting and analysis for organizational decision making are called _____ systems.

business intelligence

The use of installed viruses, malware, or other vulnerabilities to copy the behaviors of humans by visiting websites associated with specific ads is known as:

click-fraud

The process of converting a code into a machine-readable form is known as

compiling

Brand advertisers largely consider user-generated content as low-quality, brand-unsafe inventory for running advertisements. This can be attributed to:

content adjacency

Rent the Runway's rental and subscription models were a huge success until the COVID-19 pandemic brought them to a screeching halt in 2020. To weather the decrease in business, Hymen

continued operating at the same capacity in hopes that the economy would turn around quickly.

What does the acronym CPM stand for?

cost per thousand impressions

Select the equation that is true of most firms with a profitable customer base

customer acquisition costs<CLV=NPV (future customer profits)

A ______ refers to a heads-up display of critical indicators that allow managers to get a graphical glance at key performance metrics.

dashboard

_________ refers to applications installed on a personal computer, typically to support tasks performed by a single user.

desktop software

At Rent the Runway, customers arriving at the site via ______ media have a much higher (reported as high as 200%) conversion rate than customers arriving via ______ media.

earned; paid

Providers of ________________, may need to spend more effort convincing customers to try their offerings.

experience goods

Grouping together additional data collected from traditional browsing history in order to identify users is known as:

fingerprinting

Suppose you regularly leave your phone in the car when you arrive at work. You need to have your phone because it serves as the authentication device for your desktops multi factor login. To avoid going back to the car daily, you set an alert that reminds you to put the phone in your bag when you are within one mile of your office. Setting this perimeter is known as

geofencing

Identifying a user's physical location for the purpose of delivering tailored ads or other content is known as

geotargeting

Each time an ad is shown to a user is known as an

impression

Another major concern for firms in the sharing economy is uncertainty around the ability of these firms to continue to consider their workers as __________ not employees.

independent contractors

Data becomes ______ when it is presented in a context so that it can answer a question or support decision-making.

information

The cost of producing an additional unit of a product is known as its

marginal cost

Android is a software product developed by Google that allows cell phone manufacturers to control hardware and establishes standards for developing and executing applications on its platform. Android is thus an example of a(n) _____.

operating system

Which of the following is true of the difference between operating systems and application software?

operating systems control the hardware, while application software preforms the work that users and firms are directly interested in accomplishing.

Which of the following characteristics is said to be Java's biggest selling point?

platform independence

Mark Zuckerberg, the founder of Facebook, ensured that he remained in control of the firm even after it went public by:

retaining a majority of voting rights in the public company

Which of the following is not a component of the scrum approach?

reviews

The follwing is one of the characteristics of using software as a service model-

scalable systems

What is the most common function performed by electronic data interchanges?

sending electronic equivalents of structured documents between different organizations

The term "social graph" refers to

the global mapping of users and organizations, and how they are related.

The software business is extremely profitable compared to the hardware business because

the marginal cost to produce an additional copy of a software product is effectively zero.

Computer hardware refers to

the physical components of information technology

Large firms like Alphabet and Walgreens have invested in the sharing economy because

there is a wide belief that the sharing economy is powerful and important.

The term _______ is used in the business press to refer to startups valued at $1 billion or more.

unicorn

Implementation of the General Data Protection Regulations has made some user data less secure because

users are developing a click-and-consent habit without paying attention to consent granted.

A server running _______ can create smaller compartments in memory that each behave as a seperate computer with its own operating system and resources.

virtualization software