Market Segmentation

Psychographic Segmentation

Analyzing consumer values, interests, and lifestyles.

Patagonia Psychographic Example

Appeals to environmentally conscious consumers.

Demographic Segmentation

Categorizing consumers by age, gender, income, etc.

Segmentation Variables

Characteristics defining market segments, like demographics.

Targeted Marketing

Creating campaigns for specific consumer segments.

Market Segmentation

Dividing a market into smaller, homogeneous groups.

McDonald's Geographic Example

Menu adapts to local tastes in different regions.

Behavioral Segmentation

Segmenting by consumer behavior and purchase habits.

Personalized Experiences

Tailoring offerings to individual customer preferences.

Geographic Segmentation

Targeting based on location and regional preferences.

Luxury Car Demographic Example

Targets high-income professionals based on demographics.