Marketing 3.3-4.2

A SWOT is a part of which marketing management​ function?

Analysis

What are the five marketing management functions used to manage the marketing​ process?

Analysis, planning,​ implementation, organization, and control

​________ are at the center of marketing strategy and programs.

Customer​ engagement, value, and relationships

As part of​ marketing's role, it works closely with partners in other departments to form an effective internal​ ________ and with other companies in the marketing system to create an external value delivery network that jointly serves customers.

Value chain

The marketing mix consists of​ product, price,​ place, and promotion​ decisions, and is one of the major concepts in modern marketing. The marketing mix consists of everything the firm can do to​ ________.

engage consumers and deliver customer value

The​ customer-driven company divides the total market into smaller​ segments, selects segments it can best​ serve, and decides how it wants to bring value to target consumers in the selected segments. It then designs​ a(n) ________.

integrated marketing mix

Marketing plays a key role in the​ company's strategic planning by providing a​ ________ concept philosophy and inputs regarding attractive market opportunities.

marketing

​Today's marketers face growing pressures to show that they are adding value in line with their costs. In​ response, marketers are developing better measures of​ ________.

marketing return on investment

To find the best strategy and mix and to put them into​ action, the company engages in four activities. These activities include​ ________, _________,​ _________, and​ _________.

marketing​ analysis, planning,​ implementation, and control

What are the variables in a​ company's marketing​ mix?

market​ segmentation, market​ targeting, differentiation, and positioning

Marketers alone cannot produce superior value for customers and must practice​ _________ management

partner relationship

Marketing departments can be organized in a number of ways.​ However, more and more companies are changing organizational focus from​ ________ to​ ________.

product or territory​ management; customer relationship management

A​ company's external value delivery network consists of​ __________.

suppliers, distributors, and customers

The part of the marketing plan that is written last is​ _________________.

the executive summary

For strategic planning​ purposes, marketing provides a guiding philosophy that suggests the​ company's strategy should revolve around creating customer value and building profitable relationships with important consumer groups. This philosophy is called​ _______.

the marketing concept

Marketing must also partner effectively with other companies in the marketing system to form a competitively superior​ ________.

value delivery network