Marketing 3.3-4.2

Réussis tes devoirs et examens dès maintenant avec Quizwiz!

A SWOT is a part of which marketing management​ function?

Analysis

What are the five marketing management functions used to manage the marketing​ process?

Analysis, planning,​ implementation, organization, and control

​________ are at the center of marketing strategy and programs.

Customer​ engagement, value, and relationships

As part of​ marketing's role, it works closely with partners in other departments to form an effective internal​ ________ and with other companies in the marketing system to create an external value delivery network that jointly serves customers.

Value chain

The marketing mix consists of​ product, price,​ place, and promotion​ decisions, and is one of the major concepts in modern marketing. The marketing mix consists of everything the firm can do to​ ________.

engage consumers and deliver customer value

The​ customer-driven company divides the total market into smaller​ segments, selects segments it can best​ serve, and decides how it wants to bring value to target consumers in the selected segments. It then designs​ a(n) ________.

integrated marketing mix

Marketing plays a key role in the​ company's strategic planning by providing a​ ________ concept philosophy and inputs regarding attractive market opportunities.

marketing

​Today's marketers face growing pressures to show that they are adding value in line with their costs. In​ response, marketers are developing better measures of​ ________.

marketing return on investment

To find the best strategy and mix and to put them into​ action, the company engages in four activities. These activities include​ ________, _________,​ _________, and​ _________.

marketing​ analysis, planning,​ implementation, and control

What are the variables in a​ company's marketing​ mix?

market​ segmentation, market​ targeting, differentiation, and positioning

Marketers alone cannot produce superior value for customers and must practice​ _________ management

partner relationship

Marketing departments can be organized in a number of ways.​ However, more and more companies are changing organizational focus from​ ________ to​ ________.

product or territory​ management; customer relationship management

A​ company's external value delivery network consists of​ __________.

suppliers, distributors, and customers

The part of the marketing plan that is written last is​ _________________.

the executive summary

For strategic planning​ purposes, marketing provides a guiding philosophy that suggests the​ company's strategy should revolve around creating customer value and building profitable relationships with important consumer groups. This philosophy is called​ _______.

the marketing concept

Marketing must also partner effectively with other companies in the marketing system to form a competitively superior​ ________.

value delivery network


Ensembles d'études connexes

Principles of Learning Final Exam (Covers all chapters)

View Set

Primerica (The insurance Market place)

View Set

Solving Trigonometric Equations Quiz

View Set

HIST 1003 - Decolonization and Communism

View Set

HRCI aPHR = Chapter 2: HR Operations

View Set

Business Communication (Chapter 1,2&3) Test 1

View Set

Ch. 3 Matter and Energy Dynamic Study Module

View Set