Marketing 371 Chapter 9

Approximately ____ of the world's purchasing power is outside of the United States. a) 1/10 b) 1/3 c) 2/3 d) 1/2 e) 9/10

2/3

Many marketers claim that ____ will become the world's largest market. a) Japan b) the United States c) China d) Thailand e) India

China

____ refers to the idea that morality varies from one culture to another and that business practices are therefore differentially defined as right or wrong by particular cultures. a) The self-reference criterion b) Global ethics c) Economic relativism d) Cultural relativism e) Moral relativism

Cultural relativism

Which of the following lists the levels of involvement in global marketing from the lowest to the highest? a) International marketing, limited exporting, domestic marketing, globalized marketing b) Limited exporting, domestic marketing, globalized marketing, international marketing c) Globalized marketing, international marketing, limited exporting, domestic marketing d) Domestic marketing, globalized marketing, international marketing, limited exporting e) Domestic marketing, limited exporting, international marketing, globalized marketing

Domestic marketing, limited exporting, international marketing, globalized marketing

Many companies choose to standardize their _____ across national boundaries to maintain a consistent and well-integrated corporate culture. a) technology b) ethical behavior c) language d) dress code e) products

Ethical behavior

___________ can force businesspeople to buy and sell foreign products through a central agency, such as a central bank. a) Embargoes b) Export tariffs c) Quotas d) Import tariffs e) Exchange controls

Exchange controls

In China, the price of imported Scotch is $30 per glass as opposed to Scotch from China which is $3. Which of the following do you think accounts for the difference in price? a) Exchange control b) Balance of trade c) Import tariff d) Embargo e) Export tariff

Import Tariff

Which of the following is often used to raise revenue for a country and/or to protect domestic products? a) Quota b) Warning label c) Embargo d) Import tariff e) Exchange control

Import Tariff

Before the 1990s, most firms entered international markets a) globally and quickly. b) incrementally and slowly. c) incrementally and quickly. d) domestically and slowly. e) regionally and quickly.

Incrementally and quickly

When a firm's products sell in foreign countries with little or no effort to obtain foreign sales, the firm is engaging in a) international marketing. b) global marketing. c) limited exporting. d) product licensing.

Limited exporting

Which of the following is used to help maintain a more favorable balance of trade by a country? a) Limiting imports b) Limiting exports c) Establishing exchange controls d) Increasing gross domestic product e) Changing political systems

Limiting imports

Walmart is currently expanding its stores into Canada and Mexico. This expansion is being facilitated by the a) European Union. b) North American Free Trade Agreement. c) Pacific Rim Unification Act. d) International Retail Alliance Association. e) Latin American Free Trade Association.

NAFTA

In considering the viability of potential international markets for Pepsi products, PepsiCo is advised to take into account __________, which provides insight into market potential. a) per capita gross domestic product b) gross domestic product c) the quantity of exports d) the quantity of imports e) total consumer income

Per Capita GDP (export)

If Germany, in an attempt to bolster the sales of its own auto manufacturers, decided to limit the number of automobiles that could be brought in from other countries, Germany would be using a(n) a) embargo. b) boycott. c) exchange control. d) import tariff. e) quota.

Quota (limiting amount of goods)

A company not involved in manufacturing that brings together buyers and sellers in different countries is usually referred to as a a) franchise. b) contract manufacturer. c) strategic intermediary. d) trading company. e) joint venture.

Trading company

The gross domestic product is a) a measure of the profit made by all firms in a nation. b) the average annual earnings per person in a nation. c) a measure of the types of products produced by a nation. d) an overall measure of a nation's economic standing. e) a ratio of domestic products to products produced in foreign countries.

an overall measure of a nation's economic standing

Differences in standards of living, credit, buying power, and income distribution are all examples of _____ forces that must be considered in international marketing efforts. a) economic b) cultural c) ethical d) technological e) legal

economic

When products are introduced into one nation from another, acceptance is far more likely a) if prices are set very low. b) when bribes are paid to local officials to aid distribution. c) if there are similarities between the two cultures. d) if packaging is adjusted to match local preferences. e) when retailers are given incentives to push the products.

if there are similarities between two cultures