Marketing Ch. 13 study guide

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Describe retailing?

All the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use

Which of the following plays the most important role in​ omni-channel retailing?

Social media

Tiffany and Neiman Marcus are classified as​ __________ retailers.

​full-service

What is a convenience store?

A small store, located near a residential area, that is open long hours seven days a week and carries a limited line of high-turnover convenience goods

Industrial distributors __________.

sell to manufacturers rather than to retailers

Which one of the following statements does NOT portray the success of global expansion of major​ retailers?

Adapting the operations that work well in the home country create success abroad.

__________ provide an entire line of services: carrying stock, maintaining a sales force, offering credit, making deliveries, and providing management assistance.

Full-service wholesalers

__________ have shifted the balance of power between retailers and producers.

Megaretailers

​__________ are the largest single group of wholesalers.

Merchant wholesalers

​__________ retailing refers to the creation of a seamless​ cross-channel buying experience.

Omni-channel

________ is thriving. According to a recent study, 60 percent of shoppers use their smartphones while shopping.

Online retailing

​__________ are huge unenclosed shopping centers consisting of a long strip of retail stores including freestanding anchor stores.

Power centers

Full-service wholesalers __________.

Provide an entire line of services

​________ focuses the entire marketing process-from product and brand development to​ logistics, promotion, and merchandising-toward turning shoppers into buyers as they move along toward the point of sale.

Shopper marketing

What is the name for the shopping practice of coming into retail stores to check out merchandise and prices but instead buying from an online-only rival?

Showrooming

Wholesalers add customer value through the​ __________ they offer.

products and services

Advertising, personal selling, sales promotion, public relations, and direct marketing are all considered __________.

promotion decisions

A __________ is a group of independent retailers who jointly establish a central buying organization and conduct joint promotion efforts.

retailer cooperative


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