Marketing Ch. 13 study guide
Describe retailing?
All the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use
Which of the following plays the most important role in omni-channel retailing?
Social media
Tiffany and Neiman Marcus are classified as __________ retailers.
full-service
What is a convenience store?
A small store, located near a residential area, that is open long hours seven days a week and carries a limited line of high-turnover convenience goods
Industrial distributors __________.
sell to manufacturers rather than to retailers
Which one of the following statements does NOT portray the success of global expansion of major retailers?
Adapting the operations that work well in the home country create success abroad.
__________ provide an entire line of services: carrying stock, maintaining a sales force, offering credit, making deliveries, and providing management assistance.
Full-service wholesalers
__________ have shifted the balance of power between retailers and producers.
Megaretailers
__________ are the largest single group of wholesalers.
Merchant wholesalers
__________ retailing refers to the creation of a seamless cross-channel buying experience.
Omni-channel
________ is thriving. According to a recent study, 60 percent of shoppers use their smartphones while shopping.
Online retailing
__________ are huge unenclosed shopping centers consisting of a long strip of retail stores including freestanding anchor stores.
Power centers
Full-service wholesalers __________.
Provide an entire line of services
________ focuses the entire marketing process-from product and brand development to logistics, promotion, and merchandising-toward turning shoppers into buyers as they move along toward the point of sale.
Shopper marketing
What is the name for the shopping practice of coming into retail stores to check out merchandise and prices but instead buying from an online-only rival?
Showrooming
Wholesalers add customer value through the __________ they offer.
products and services
Advertising, personal selling, sales promotion, public relations, and direct marketing are all considered __________.
promotion decisions
A __________ is a group of independent retailers who jointly establish a central buying organization and conduct joint promotion efforts.
retailer cooperative
