Marketing ch. 16

A company should avoid high-pressure selling if it wants to ________.

build long-term relationships with valued customers

The European Commission recently accused Google of abusing its Web-search dominance, harming both competitors and consumers in European Union markets. The Commission also began investigating antitrust issues related to Google's Android mobile operating system. This is an example of ________.

predatory competition

According to critics, large marketing companies use patents and heavy promotion spending to ________.

prevent industry competition

________ is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.

Consumerism

________ includes practices such as misrepresenting the product's features or performance or luring customers to the store for a bargain that is out of stock.

Deceptive promotion

is a management approach that involves developing strategies that both support the ecological balance and produce profits for the company.

Environmental sustainability

________ is an organized movement of concerned citizens, businesses, and government agencies designed to protect and improve people's current and future living environment.

Environmentalism

________ marketing calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

Sustainable

Critics charge that high advertising and promotion costs unnecessarily increase retail prices. Marketers most likely respond to this criticism by arguing that advertising

adds value by giving consumers product information

The App Store views and organizes its marketing activities from the viewpoint of its buyers, who are predominantly comprised of the Millennial generation. Management works hard to sense, serve, and satisfy the needs of this tech savvy demographic. Which of the following does The App Store most likely practice?

consumer-oriented marketing

The two major citizen action movements to keep businesses in line are ________.

consumerism and environmentalism

People who buy magazines that they like or who opt in to e-mail, social media, or mobile marketing programs rarely complain about the ads because they involve products and services of interest. This is counter to the claim that the marketing system creates ________.

cultural pollution

A common criticism of the marketing system is that intermediaries ________.

mark up prices beyond the value of their services

Which of the following most likely suggests that marketers lack the power to create consumer needs and control market demand?

high failure rate of new products

Insurance, real estate, and used cars salespeople are trained to deliver smooth, canned talks to entice purchases. This is known as ________.

high-pressure selling

The nation's poor areas have 30 percent fewer supermarkets than do affluent areas. As a result, many low-income consumers find themselves ________.

in food deserts

In advertising, puffery refers to

including innocent exaggeration for effect

In advertising, puffery refers to ________.

including innocent exaggeration for effect

The ________ concept focuses on meeting the company's short-term sales, growth, and profit needs by engaging customers and fulfilling their needs and wants more effectively and efficiently than the competition.

marketing

High-pressure selling will most likely work in situations that involve ________.

one-time sales

Some companies intentionally manufacture their products with materials or components that will break, wear, rust, or rot sooner than they should. This practice is called ________.

planned obsolescence

Critics claim that the urban poor often have to shop in smaller stores that carry inferior goods and charge higher prices because the large, national chain stores refuse to establish stores. This is known as the discriminatory practice of ________.

redlining

"Doing good" and "doing well" are considered a double bottom line of values and profits for many organizations. Profits sometimes suffer as a result. This is one of the challenges of ________ marketing.

sense-of-mission

The ________ concept focuses on the future welfare of consumers and future company needs.

sustainable marketing

The ________ concept holds that a company's marketing should support the best long-run performance of the marketing system.

sustainable marketing

Which of the following is a traditional right of buyers?

the right not to buy a product that is offered for sale

Which of the following is a traditional right of sellers?

the right to introduce any product in any size and style, provided it is not hazardous to personal health or safety