Marketing CH 7 True or False
......Asians not willing to pay for more distinct...
F
A consumer belongs to 1 subculture
F
A persons self-concept..has little impact on brand selection
F
An opinion leader....... for reference group participants
F
Consumer market consists of buyers... main purpose making a profit
F
Family influences are not directly related to pruchasing
F
Frequently bought, low cost items = limited problem solving
F
Income key factor in social class
F
Information input is less likely to reach awareness...realated to an event
F
Interest that is long going and long term is situational involvement
F
Learning associated w purchase behavior... not affected by reinforcement
F
Motives include knowledge and positive/negative feelings about an object
F
Strong research evidence that personality characteristics influence purchasing power
F
The evaluation criteria are objective but not subjctive product characteristics
F
a completed information search should identify the brand viewed as best alternative
F
consumer socialization ....... function as a consumer
F
terms of sale are negotiated during the evaluation of alternatives
F
Free samples- trying to influence expereince
T
Marketers should view customers as problem solvers
T
Maslows is an explanation of how motives operate
T
Selective exposure is associate with perception
T
Social classes are open aggregates
T
Time dimensions on the the buying decision include... knowledgable about a product
T
framing can make a product characteristic seem more important
T
